Harvard | Mr. Amazon Manager
GMAT 740, GPA 3.2
Kellogg | Ms. Kellogg Bound Ideator
GMAT 710, GPA 2.4
Yale | Ms. Biotech
GMAT 740, GPA 3.29
Tuck | Mr. Winning Team
GMAT 760, GPA 7.95 out of 10
Kellogg | Ms. Clean Tech
GMAT 690, GPA 3.96
Harvard | Mr. Renewable Energy Investing
GMAT 740, GPA 4.0
Darden | Ms. Teaching-To-Tech
GRE 326, GPA 3.47
Tuck | Mr. Strategic Sourcing
GMAT 720, GPA 3.90
Tuck | Mr. Recreational Pilot
GRE 326, GPA 3.99
Stanford GSB | Mr. Seller
GMAT 740, GPA 3.3
Cornell Johnson | Mr. Government Consultant
GMAT 600, GPA 3
Chicago Booth | Mr. Space Launch
GMAT 710, GPA 3.0
INSEAD | Mr. Media Startup
GMAT 710, GPA 3.65
MIT Sloan | Ms. MD MBA
GRE 307, GPA 3.3
Harvard | Mr. Research 2+2
GMAT 740, GPA 3.96
London Business School | Mr. Investment Finance
GMAT 750, GPA 2.2
NYU Stern | Mr. Long Shot
GRE 303, GPA 2.75
Wharton | Ms. PMP To MBA
GMAT 710, GPA 3.72
Kellogg | Mr. Sales Engineer
GMAT 740, GPA 3.00
Stanford GSB | Mr. LGBTQ
GMAT 740, GPA 3.58
Duke Fuqua | Mr. 2020
GMAT 630, GPA 3.92
MIT Sloan | Mr. Generic Nerd
GMAT 720, GPA 3.72
Cambridge Judge | Mr. Versatility
GMAT 680, GPA 3.6
Harvard | Mr. Hustler
GMAT 760, GPA 4
Chicago Booth | Mr. M7 Aspirant
GMAT 760, GPA 3.79 / 4.00
Harvard | Mr. Low GPA Product Manager
GMAT 780, GPA 3.1
HEC Paris | Mr. Indian Journalist
GMAT 690, GPA 2.8
Alice van Harten menlo coaching

Alice van Harten

Founding Partner

Menlo Coaching



Consultant Bio

As a former Bain consultant and lecturer in the humanities at Stanford, I know business and writing. My clients have attended Stanford, HBS, Wharton, INSEAD, and others.

The first applications I worked on were my own. I was admitted to the Ph.D. program at Cambridge and secured 100% funding; I secured a teaching fellowship at Stanford; after my academic career, I received offers from Bain, BCG, and McKinsey. It was at Bain where I began to advise MBA applicants: my colleagues!

I especially enjoy working with applicants from unusual industries — some recent clients come from healthcare, natural resources, manufacturing, and fashion — or unusual locations, like Africa, Pakistan, Southeast Asia, and CEE countries.

Company Information

If you want to do everything you can to win admission to a top MBA program, and you are ready to do the hard work involved in building your profile and creating great applications, Menlo Coaching can help. We have high standards and will push you hard to uncover every detail that will help you to find your voice and tell your story in the most compelling way possible.

You will never have a blind spot when you work with us. We visit campuses, interview admissions directors (see our blog), and employ a network of students to give us candid feedback about their MBA programs. We know the things that aren’t always discussed openly, like how schools manage their rankings, the side channels through which schools receive feedback on applicants, and more.

Our services combine unlimited 1:1 coaching with a self-paced curriculum that allows you to learn the basics in a way that fits your incredibly busy schedule. We also bring you together with other applicants to build your MBA network and keep your motivation high throughout the process.

To ensure the highest quality of service, we accept only a limited number of clients each year so that we can keep a low ratio of clients to coaches. Contact us as soon as you have committed to pursue an MBA and want to maximize your odds of acceptance.

Menu of Services and Associated Costs

We support applicants across all stages of an MBA application: planning your career goals, selecting schools that will help you achieve those goals, networking effectively with students, staff and alumni, identifying your personal story, and telling it across the many essays, application forms, resumes, and recommendations. Our structured approach means that you’ll always know the answer to the question “What should I be doing NOW to improve my odds of acceptance?”

Our interview preparation combines mock interviews, tailored to each school’s format, with communications training provided by former professional actors. You’ll overcome your interview nerves and will feel confident, authentic and relaxed on the day of the interview.

Even after the interview, we work with you to negotiate your merit-based aid. Although we cannot promise an award for any particular candidate, our clients have received millions of dollars of additional awards based directly on our negotiating strategies.

Finally, we love helping future-year applicants to build their MBA profiles through our “Early Birds” program because taking the right steps now will give you an edge in the competitive application process later.

Location: Amsterdam Netherlands

Email: alice@menlocoaching.com

Website: http://menlocoaching.com/

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P&Q Consultant Reviews

  • Highly Recommend – Alice & Menlo Coaching are Top-Notch
    1 week ago
    I had a great experience working with Alice and the rest of the Menlo team this cycle (accepted Wharton). They took a comprehensive approach to me as a candidate, getting to know the nuances of my story well beyond the straightforward professional experience, school, basic extracurriculars, etc. As an applicant from an over-represented demographic, it was definitely critical to emphasize these more personal aspects of my application and Alice and Leslie really helped me bring these out in my essays. During the actual essay writing process, Alice and her team were very professional, responding very promptly and turning drafts like clockwork. With Alice in the Netherlands and Leslie in the U.S., the coverage was more or less 24/7 so we had a good rhythm and ...
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    Class of 2022 Admit
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  • Tuck Admit - An Amazing Experience
    1 week ago
    I started working with Alice and her team in October 2018, in Menlo Coaching's "Early Birds" program. I was aiming for US-based schools. From the very beginning, I liked working with Alice because of her knowledge of the various MBA programs, her dedication, and her structured approach. Alice and her team were there every step of the way. They connected me with the right people to get my GMAT score up. Then, we worked hand in hand on the various items that make an application: school selection, networking with target schools, the MBA resume, the personal story, career goals, the essays, finding and briefing the recommenders and finally interview prep. As a non-US-based applicant, visiting campuses was not something I could do. Menlo Coaching had the ...
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  • Tuck Admit! Great Experience
    2 weeks ago
    I decided to start working with Menlo Coaching in January of 2019 and worked with Alice for almost a year. All throughout the year, Alice and her team really pushed me to go beyond what I thought was possible. For example, when I signed with Menlo, I had a 740 GMAT, and they pushed me to study some more and take it again. Additionally, Alice and her team were willing to work with me on a daily basis for months on end. I sent her drafts for the essays, and we went through dozens of drafts. Additionally, she helped me on 8 schools, of which I earned an interview with 6, and admission at 4. As someone who has never worked at a particularly prestigious ...
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  • HSW Admit. Very glad I worked with Alice!
    4 weeks ago
    My recommendation is that you follow the link to their website, fill out the application form, and then do a consultation call with Alice or one of her colleagues at Menlo Coaching. If you're considering working with an MBA admissions coach, you should do multiple consultation calls with different coaches/consultants and compare how you feel about each call/coach. I called a couple of MBA admissions coaches including some of the ones frequently mentioned on P&Q, and decided to work with Menlo Coaching for two reasons. The first and more material reason was that they made a convincing argument that their lower client-to-coach ratio meant that someone would be “holding my hand” throughout the entire admissions process to a greater degree than would be possible with ...
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  • Helped Me Get Into HBS
    4 weeks ago
    I would not have been accepted to Harvard if it weren't for Alice and Menlo Coaching. As an applicant from a traditionally oversubscribed background (Asian male in finance), I found Alice and Menlo Coaching to be critical to helping me differentiate myself and tell my unique story. She's definitely had extensive experience working with MBA applicants, and I think the Menlo Coaching system she has developed has been institutionalized and perfected. In addition to being an amazing resource, Alice was also very easy to work with. She gave me her personal attention throughout the entire process and always took time to answer my questions thoughtfully. Some of my friends used consultants from other services, and I realized that was not the case with everyone. Alice/Menlo Coaching ...
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  • Alice and MC are amazing!
    1 month ago
    As a somewhat non-traditional MBA applicant trying to figure out how to navigate the process, I reached out to Menlo Coaching for a consultation and was recommended to join their "Early Bird" program. It could not have been a better fit for me, as I was given plenty of time (nearly a year) to understand more about the MBA in general and truly consider what I was looking for in a program and how to market myself in my applications. Through meeting with Alice and Leslie and speaking about my entire life story for nearly two hours, we were able to distill some salient points, stories, and themes from which to attack essays and shape my overall applicant profile. Further, in this earlier time period ...
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  • Highly recommend!!
    1 month ago
    I can’t recommend working with Alice and Leslie enough. From the very start, I knew Menlo was differentiated in that they take a holistic approach to you as a candidate vs. just pay-per-hour essay advice. The entire process is truly comprehensive and helped me highlight the best aspects of my candidacy and execute flawlessly. One of the most valuable things about their service, for me, was a session where for two hours I basically narrated my life story from childhood to where I am today and Alice and Leslie then helped my parse that narrative for the salient/interesting pieces. After this session, I wrote my initial essay drafts with this guidance. This exercise was extremely helpful in that it helped me identify a comprehensive narrative that ...
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    Class of 2022 Admit
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  • Accepted to Wharton with a six-figure scholarship
    1 month ago
    I had chatted with 15-20 consultants in the year leading up to business school, and what immediately stood out about Alice was her sense of empathy and respect for my personal story. Alice never tried to fit me into a cookie-cutter template of what a business school application should look like; rather, she carefully listened to my experiences and ensured her advice stayed authentic to who I was. Alice took a holistic approach to my application. Beyond writing essays, Alice suggested extracurricular activities, additional experiences at work, and ways to deepen my understanding of each school. This gave us much more content to work with when it came time to writing essays and ensured each element of my application worked together to create a ...
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    Class of 2021 Admit
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  • Alice Is Top-Notch - HBS Admit
    2 months ago
    I cannot recommend Alice highly enough because her service is mind-blowing and has resulted in a miracle: I would not have been admitted to HBS without Alice and her team, who are top-notch for a number of reasons: 1. I can always count on Alice for highly personalized advice. She was instrumental in highlighting my specific developmental areas so that I could prioritize my time and effort. There are a few exercises so you can be assured that your application will be truly unique. As a result, my application stood out although I have an over-represented background and odds are against me. 2. Alice pushed me to become better. I would not have done some of the most useful preparation without her. 3. Alice always tells the truth. ...
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  • Best Consultant In The Business!
    4 months ago
    My friend referred me to Alice. For the information call with her, I had this vague idea of going to business school but very little directional guidance. Within half an hour, Alice was able to map out what I need to do to best prepare myself. She is very enthusiastic about helping students get into MBA programs, and I was convinced right away. It was wonderful to work with Alice during the application process. Her responses are always timely, even around the deadlines. She took the time to listen to my story and get to know me as a person. I really appreciate her high standards on the essays. There have been times where she would push me to rewrite multiple time over a concluding ...
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    Class of 2022 Admit
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