Alice van Harten menlo coaching

Alice van Harten

Founding Partner

Menlo Coaching

Amsterdam

Netherlands

Consultant Bio

As a former Bain consultant and lecturer in the humanities at Stanford, I know business and writing. My clients have attended Stanford, HBS, Wharton, INSEAD, and others.

The first applications I worked on were my own. I was admitted to the Ph.D. program at Cambridge and secured 100% funding; I secured a teaching fellowship at Stanford; after my academic career, I received offers from Bain, BCG, and McKinsey. It was at Bain where I began to advise MBA applicants: my colleagues!

I especially enjoy working with applicants from unusual industries — some recent clients come from healthcare, natural resources, manufacturing, and fashion — or unusual locations, like Africa, Pakistan, Southeast Asia, and CEE countries.

Company Information

If you want to do everything you can to win admission to a top MBA program, and you are ready to do the hard work involved in building your profile and creating great applications, Menlo Coaching can help. We have high standards and will push you hard to uncover every detail that will help you to find your voice and tell your story in the most compelling way possible.

You will never have a blind spot when you work with us. We visit campuses, interview admissions directors (see our blog), and employ a network of students to give us candid feedback about their MBA programs. We know the things that aren’t always discussed openly, like how schools manage their rankings, the side channels through which schools receive feedback on applicants, and more.

Our services combine unlimited 1:1 coaching with a self-paced curriculum that allows you to learn the basics in a way that fits your incredibly busy schedule. We also bring you together with other applicants to build your MBA network and keep your motivation high throughout the process.

To ensure the highest quality of service, we accept only a limited number of clients each year so that we can keep a low ratio of clients to coaches. Contact us as soon as you have committed to pursue an MBA and want to maximize your odds of acceptance.

Menu of Services and Associated Costs

We support applicants across all stages of an MBA application: planning your career goals, selecting schools that will help you achieve those goals, networking effectively with students, staff and alumni, identifying your personal story, and telling it across the many essays, application forms, resumes, and recommendations. Our structured approach means that you’ll always know the answer to the question “What should I be doing NOW to improve my odds of acceptance?”

Our interview preparation combines mock interviews, tailored to each school’s format, with communications training provided by former professional actors. You’ll overcome your interview nerves and will feel confident, authentic and relaxed on the day of the interview.

Even after the interview, we work with you to negotiate your merit-based aid. Although we cannot promise an award for any particular candidate, our clients have received millions of dollars of additional awards based directly on our negotiating strategies.

Finally, we love helping future-year applicants to build their MBA profiles through our “Early Birds” program because taking the right steps now will give you an edge in the competitive application process later.

Location: Amsterdam Netherlands

Email: alice@menlocoaching.com

Website: http://menlocoaching.com/

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P&Q Consultant Reviews

  • GSB Admit -- Excellent Experience with Menlo & Alice
    6 months ago
    Before hiring Alice/Menlo, I spoke with numerous admissions consultants. I had heard about Menlo through personal referrals, and in my intro call, it was immediately obvious that the team had a differentiated grasp of the admissions process. More so than the other consultants I chatted with, Alice (and David, her Menlo partner) quickly understood my background and the strengths/weaknesses to build an application around. Throughout the process, the Menlo team provided a range of resources that far outpaced what other consultants offered. Alice and David connected me with current students at schools that interested me and with similar applicants concurrently going through the process so we could spit-ball ideas. Alice and David work with an absolutely excellent speech coach, Eduardo, who constructively supplements the interview ...
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    Class of 2021 Admit
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  • Best In Class!
    6 months ago
    Alice and the team helped me got into my dream school - HBS! I got to know Alice initially through my friend who also got into HBS last year. I heard so many good things about Menlo and the team really exceeded my expectations. From crafting the personal story to preparing for interviews, Alice was super involved in every step of the process. For instance, she even helped me pick the perfect outfit for my HBS interview!! In addition, I was working on a very tight timeline, and Alice not only provided detailed inputs/feedback in a timely manner but also constantly pushed me to deliver the best possible output. She is very candid and genuine. Instead of saying what you want to hear, she tells you ...
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    Class of 2021 Admit
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  • Can't Recommend Alice Highly Enough!
    8 months ago
    Menlo and Alice far exceeded my expectations, enabling me to submit my best application and put my best self forward in the business school admissions process. Alice helped ensure that I did everything possible to maximize my chances for admission, from campus visits, networking, and the GMAT, to application materials and interview prep. She made this process very structured and manageable through their online platform and gave me the guidance and support I needed every step of the way. It is clear how invested she was in my success, always pushing me to the next level and helping me deliver my very best. The time and attention she devotes to you is unreal. She was extremely accessible and super efficient in providing edits and feedback ...
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    Class of 2021 Admit
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  • Best Coach - Couldn't Have Had A Better Experience!
    8 months ago
    Applying for schools couldn't have been a better experience with Alice and her team. They provide an all-inclusive experience and are there for you every step of the way. For those who don't know as much about the b-school process, they have bimonthly workshops via video on various topics (e.g. GMAT prep, visiting schools, utilizing your network, resume writing). For me, I felt like I already knew a lot about the application process due to being at a consulting firm surrounded by many b-school alumni. I was still blown away by the level of support and new insights that Alice brought. A few things that really stood out: 1. You have fewer iterations and a tighter narrative. I wrote an average of 3 drafts for my ...
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    Class of 2021 Admit
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  • Amazing Experience & Results With Alice
    8 months ago
    I worked with Alice for Round 1 applications in 2018. My situation was complicated by the fact that my GMAT was below average for most schools (700) and that I’m a British-Indian (whilst I was born and raised in the UK and my parents were born and raised in Africa, my Indian heritage was obvious through my name). With this came the usual concerns about how schools ‘bucket’ people from certain ethnicities. If you take one thing away from this review, let it be that Alice was AMAZING (I cannot stress this enough and I could not have done it without her; every penny was well-spent!). Firstly, I had a 30-minute consultation with Alice. I was instantly struck by her willingness to listen to me, gather all ...
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    Class of 2021 Admit
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  • Best decision I ever made- Alice and team are absolutely fantastic!!
    8 months ago
    I was referred to Alice through a friend and I am so thankful for this introduction. During one of my initial calls with Alice, she told me that she would be there the entire way and beyond. She under promised and over delivered! Alice and her team were indispensable in getting me accepted at my dream school, HBS! Their in-depth and holistic approach have amazed me and the people close to me. It started with an online platform where you are assigned tasks to get you through the application marathon in a structured way. Alice guided me through the groundwork by, for example, setting up calls with alumni and current students, pointing out what factors to look out to during school visits, etc. Once the ...
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    Class of 2021 Admit
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  • Alice & Team Are the Best - HBS Admit
    8 months ago
    I have little doubt that Alice and her team are the best in the business. I reached out to her over a year ago and it was a great fit from the beginning. Bottom line, Menlo has the best reviews in MBA consulting for a reason and you should try to get to them early to secure their help! In terms of the application itself, I had many differing opinions on what and how to present myself. Alice and team helped guide me in my writing / finding a voice but importantly, did not write for me. My application was truly my own, with my voice. I couldn't have asked for a better consultant and when I submitted my application, I felt very good about it ...
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    Class of 2021 Admit
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  • Menlo & Alice Bring Humanity To This Process
    9 months ago
    You won't find anyone else who brings humanity into this process and has your best interests at heart at all times. I worked with Alice and I was blown away by her level of engagement with my application. What really sets her apart is that she's not willing to shy away from giving you the hard truth - and sometimes telling you that maybe an MBA isn't the best thing for you or that your selection of schools doesn't really match your long-term interests. Her philosophy for the essay was that it is something that needs to reflect my life story and something that I should be proud of decades from now - not something I'm whipping up just for the application. Alice not only holds ...
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    Class of 2021 Admit
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  • You & Your Application Will Reach Maximum Potential
    10 months ago
    Alice and Menlo are more than just a (world class) MBA admissions consultancy. They are sincerely curious in you as an individual and want the best for you, and as a result, they will push you to reach your maximum potential. This sincere approach means that they really understand your strengths, values, weaknesses, and ambitions (and what sits behind those ambitions). Frank and honest, they will tell you when they expect more of you or when you need to take that extra step to have the best chance of getting into an MBA, which was hugely important for me at times. The working relationship absolutely feels like a partnership. Initially, you will go through a process where Alice delves deep into your story, and very ...
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    Class of 2021 Admit
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  • You found your consultant! Alice is the best.
    1 year ago
    I talked with many consultants, and it seemed I was talking with the same person. The questions were superficial, and everyone told me how great my chances were. Alice, on the other hand, is at a much higher level, from the first email loosely explaining my ideas, she already pointed out many important flaws in my reasoning and gave me invaluable tips. That was even before the first interview, and on that instant, I knew she was the one. I would not even dare to consider anyone else but Alice. I had a very tight schedule, only one month to prepare my entire application from scratch, and, even in such short notice, she managed to give a lot of attention to every single detail of my ...
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    Class of 2019 Admit
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