Susan Kaplan

Senior Consultant

mbaMission

New Jersey

United States

Net Promoter Score: 9

Consultant Bio

After spending years marketing major companies—including the National Hockey League and Kaplan Test Prep and Admissions—Susan found her true passion helping MBA applicants strategically market themselves to their target business schools. Combining her marketing expertise and over a decade of admissions consulting experience, she helps clients identify the stories from their lives that best convey what makes them great and will differentiate them from other applicants. Using her wealth of school-specific knowledge, Susan ensures that each of her clients effectively demonstrates their fit to the admissions committees. Most importantly, Susan guides her clients to communicate their story in an engaging and compelling way across all elements of their application to bring their story to life. Through all of this, she acts as a client’s coach, sharing strategic advice, making the process more manageable, and keeping them accountable so they can achieve their important goal. Susan is fully invested in her clients every step of the way. She pushes them to reflect deeply on their experiences so that they submit their best possible applications.

Susan has an MBA in marketing and strategy from the Yale School of Management, where she earned distinctions in marketing and negotiation and was a second-year student advisor and an active member of the Women in Management Club. She started her marketing career as a marketing consultant, later becoming director of corporate marketing for the National Hockey League, where she collaborated with national sponsors and oversaw multimillion-dollar marketing programs. Susan first entered the MBA admissions space as a brand manager for GMAT and GRE programs at Kaplan Test Prep and Admissions, where she drove all aspects of the product lines, including product development and marketing. She was drawn to working directly with MBA candidates and became a consultant at mbaMission. She has her bachelor’s degree in psychology from the University of Michigan and started her pre-MBA career as a policy analyst at the Department of Labor.

Company Information

mbaMission is the world’s leading MBA admissions consulting firm and the only one exclusively recommended by Manhattan Prep and Kaplan GMAT. Our dedicated, full-time Senior Consultants work one-on-one with business school candidates to identify and showcase their strongest attributes in their applications.

When applying to an elite MBA program, you need elite experience on your side. mbaMission’s full-time consultants are highly skilled communicators with comprehensive knowledge of the MBA admissions process, and helping you navigate that process to your fullest potential is our sole priority. You can be confident of having our undivided attention, because admissions consulting is our exclusive focus. In pursuing your MBA, you are making an important investment in yourself, so choose a firm whose singular objective is helping you achieve your goals.

Our full-time team includes MBAs from all the top programs. Although you work exclusively with one dedicated consultant at mbaMission, you benefit from the experience and input of our entire team. Our consultants intercommunicate constantly, sharing information, ideas, feedback, and recommendations. We also conduct semimonthly meetings, require ongoing training, and hold an annual full-company conference, where we gather to discuss best practices and continue improving our skills and knowledge base. More than 20 full-time admissions experts combine their know-how and experience to advance your cause. We know that our being at the top of our game means you have the greatest chance of success, and together, our team will find the best ways to strengthen your application.

Menu of Services and Associated Costs

One-on-one consultation services, comprehensive admissions and school-specific guides, a robust blog, free eBooks, essay analyses, and other valuable resources—visit our Web site to find all that mbaMission offers.

FREE CONSULTATION
Want to know your chances of being admitted to business school? Wondering how to differentiate yourself from other applicants? Sign up for a free, 30-minute consultation with an mbaMission Senior Consultant today!

FEATURED SERVICES
Complete Start-to-Finish Package
A la Carte Hourly Services
Mock Interview Sessions
Ding Review
Pre-Application Strategy

RESOURCES
Robust blog
Free Interview Primers
Free Personal Statement Guide
Free Selecting Your Target MBA Program eBook
Free Social Media Primer
Business School Insider’s Guides
MBA Admissions Guides
Free monthly online and in-person events

Location: New Jersey, United States

Phone: 646-485-8844

Email: info@mbamission.com

Website: https://www.mbamission.com/consult-pq/

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P&Q Consultant Reviews

  • Susan Kaplan Is An Amazing MBA Admissions Consultant!
    3 weeks ago
    I worked with Susan on 2 schools during round 1 applications. I did the Start-to-Finish Package and thought it was well worth it! I was extremely impressed by how Susan personalized the start-to-finish package for each school, and did not simply reuse aspects from the first school we completed. Susan did a thorough deep dive into my background to help me craft the best stories for the schools I was applying to. She helped me identify my strengths that aligned well to each schools values, and helped me craft these strengths into strong stories that both highlighted my experiences and spoke well to the admissions committees. When it came time for interviews, Susan provided invaluable feedback in how I should visually present myself and best verbalize ...
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    Amanda Moriarty
    MBA Class of 2026 Admit
    All reviews are independently verified by Poets&Quants staff.
  • An Honest Review
    8 months ago
    If you’re reading this review, you’re probably asking yourself the same two questions that I did: Is it really worth thousands of dollars to hire an MBA consultant? And if so, is Susan Kaplan the right consultant to hire? I will do my best to answer both of those questions. As some background… I was born and raised in a small, Midwest town in the United States. I attended a good (not great) public university, where I played a Division-1 sport and graduated with a 3.9 GPA. I turned pro after college and played for two years at the minor league level. I then spent six months as an investment banking analyst at a reputable “middle market” firm. I scored 700 on the GMAT (48 quant) and ...
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    Class of 2025 Admit
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  • Susan Helped Me Get Into My Dream Schools
    10 months ago
    Susan was instrumental in helping me gain admission to my top-choice schools. I opted for the Start-to-Finish package, and Susan provided me with invaluable guidance throughout the process. From the outset, Susan invested considerable time in getting to know me and my background. She employed a strategic approach to identify my unique strengths and determine the target schools that would best suit my profile. Susan was adept at crafting compelling narratives that were both creative and coherent. Her ability to distill complex ideas into clear, concise language proved especially valuable, given my tendency to be overly verbose. With Susan's guidance, I was able to construct compelling arguments that demonstrated my suitability for each of the schools I applied to. Her keen eye for detail and honest, constructive feedback ...
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    Class of 2025 Admit
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  • Forever Grateful For Susan!
    11 months ago
    Choosing to work with mbaMission—and Susan particularly—was one of the best career decisions I could have made. She was extraordinarily helpful at every turn, and truly shepherded me through the entire process, from school selection to deciding which round to apply in, to honing my narrative to build the strongest application possible, to the essays themselves. Thanks to Susan I was admitted to both of my target schools: Stern and Tuck. The business school process is very much a case of "you don't know what you don't know"—there are so many components to consider and to make sure to get right. Susan was the consummate guide, helping me prioritize, keeping me on schedule, and helping me think critically about how exactly an MBA would get me ...
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    B G
    MBA Class of 2025 Admit
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  • Susan Helped Me Get Into My Dream Schools!
    11 months ago
    I signed up for the Start-to-Finish Package for two schools from mbaMission (Wharton and Haas). I first had a free consultation with Jessica Shklar, and she ultimately matched me with Susan. As someone who comes from a nontraditional background, I lacked confidence and I wasn't sure how to navigate the MBA admissions process. Susan helped me understand how to convey my unique story and experience in a way that made sense for business school. She also helped me reflect deeply on what I wanted to really achieve post-MBA. The process of brainstorming and writing essays with Susan was a truly transformative experience, one that made me realize my own strengths in the competitive applicant pool for both Haas and Wharton. However, what made Susan stand ...
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    Class of 2025 Admit
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  • Susan Helped Me Get Into My Dream School
    1 year ago
    I did the Start-to-Finish Package for two schools with Susan, Kellogg, and Ross. While my work experience and community involvement were strong, my GPA was average, and my test scores were on the lower end of the range. I wanted to work with an expert who could help craft my story to overcome any hesitations that an admissions committee would have about my candidacy. Susan is able to guide you expertly through the process of finding your greatest strengths as a candidate and then piecing together a story about you, your schools, and the fit between the two. She is completely honest and meticulous with you throughout the ideation, essay writing, resume development, and interview process with a keen eye for detail in each component. Without Susan's ...
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    Class of 2025 Admit
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  • Susan Kaplan Helped Me Achieve My Dream
    2 years ago
    Coming from a military background, Susan was instrumental in helping me gain acceptance to my top choice MBA program. She not only helped me in crafting my essays and stories, but her process helped me reflect on myself, my experiences, my values, and my business school objectives. Her process has helped me succeed in multiple interviews with behavioral questions. My MBA application timeline was hectic with many work requirements, but she took the time to understand my schedule to help ensure I was always able to meet deadlines. Her feedback is always on time, and actionable, and she was always available to talk about any feedback/questions. Susan pushes you from day one in a professional, direct way to help you achieve your goals and dreams. ...
    Read the full review
    Class of 2024 Admit
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  • Amazing Experience - Pick Susan!
    2 years ago
    I worked with Susan on 4 schools, targeting a Round 1 deadline (and only starting ~2 months ahead of deadlines). Susan was an incredible partner in guiding me through a daunting process. Susan did a fantastic job in pushing me to put forth my best to really enhance my applications. She was always extremely punctual with her feedback on my essays and other deliverables. Her feedback would be tough at times, but it was exactly what I needed to really excel in the process. She was able to pair her knowledge on each of the programs with my story and background to help craft a great narrative for each of the schools I applied to. I really appreciated her effort to truly get to know ...
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    Class of 2024 Admit
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  • 3/3 M7 Interviews, 2/3 Admits & An 100k Scholarship
    2 years ago
    When I began working with Susan, I was skeptical I could get into an M7 business school on my first try. I had a good GMAT score and a reasonable GPA but at 24 years old and with only 3 years as a Deloitte consultant, I felt I needed real help to stand out. From the get go, Susan pushed me to look into why I wanted to go to B School and to dig into my post MBA career goals. The process was extremely organized, clearly cut out, very well tailored for people like me who have slight OCD and a touch of anxiety and need to know exactly what will be expected of them. Susan had a wealth of experience, recommended I apply ...
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    Class of 2024 Admit
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  • Fantastic Experience!
    3 years ago
    I signed up for the complete start-to-finish package with Susan Kaplan. I cannot thank her enough as her advice and help throughout the process got me into a top 7 school! Susan and I had several hours of brainstorming sessions. These sessions were tough and intense, and Susan would often let me know that I was not digging deep enough. However, these lengthy and honest sessions helped Susan really get to know my profile, strengths, weaknesses, etc. During these sessions, we often discussed my goals and Susan's analyses of my transferable skills really helped me identify my short- and long-term goals. After these sessions, we could easily shortlist schools and build a framework for my essays. As an (over-represented) re-applicant for some schools, I needed to ensure ...
    Read the full review
    Class of 2023 Admit
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  • Highly Recommend Working With Susan!
    3 years ago
    I worked with Susan on mbaMission’s start-to-finish package for 4 schools (M7), targeting Round 1 deadlines. Susan was an amazing guide through the whole process, keeping me on track to putting together applications that represented me well. Susan has a wealth of knowledge on school-specific aspects of the application and what each school is looking for in different parts of the application. She really helped me connect the dots to craft a great narrative and taught me how to market my strengths to the admissions committee. Susan was incredibly punctual in reviewing and providing feedback on my essays, sometimes even getting back to me ahead of schedule to help me meet my timeline. Her feedback was definitely challenging, but after working through it my application ...
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    Class of 2023 Admit
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  • Susan Is Incredible - Best Growth Experience!
    3 years ago
    Susan has been on my business school journey with me for years, and I know that I would not have gotten to the end without her guidance and support. I started working with Susan as a college senior applying for deferred admissions programs. I knew I wanted to pursue an MBA but had no idea what the admissions process would require (I was definitely a little unprepared going in!). Working through the Complete Start to Finish Package with Susan was a complete gift – she helped me take a step back to understand my strengths and how all of my experiences fit together to tell that narrative but also where I was a little weaker and how we could strategically approach this aspect of my ...
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    Alexis Brannan
    MBA Class of 2023 Admit
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  • Amazing Experience Working with Susan!
    4 years ago
    I worked with Susan on the start-to-finish package for 4 schools, was admitted to 3 of them, and used all of the self-reflection and tools that Susan provided me with to apply to and get accepted at 3 additional schools. I didn't have many friends who had applied to business school, nor did I have a great understanding of the application process, and Susan was a true partner and guide throughout the whole process. I tend to be quite verbose as a writer and sometimes I struggle to concisely make a clear point. While I knew why I wanted an MBA and what in my past experience made me qualified, I was having trouble articulating it clearly in my essays. Susan was a tough critic and ...
    Read the full review
    Class of 2022 Admit
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  • Susan is Awesome
    4 years ago
    I purchased the school package, and I was accepted to my number one choice, Columbia Business School (CBS). I highly recommend working with Susan, and quite frankly, I would not have been successful without her. She is motivating while also empathetic, and no doubt has a wealth of knowledge about MBA schools and the MBA application process. Susan’s knowledge about CBS and its values and criteria shaped the way I approached my application and essays – and she has this knowledge for any school you apply to. I can’t understate how important this is. Every call, despite my hours of research online, she would bring up several points that would improve my application and essay for CBS specifically and that only someone with her experience ...
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    Class of 2022 Admit
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  • The Best-In-Class
    4 years ago
    I started my MBA journey in 2018, and despite having a decent GMAT score, I got dinged by many top B-schools. Re-applying to these schools was a significant challenge before me. After a lot of deliberation and research, I zeroed in on ‘mbaMission’ to help me with my applications. I spoke with Susan in July 2019 and felt an instant connection with her with the way she listened to my story, gave her inputs on the possible weaknesses in my application and the steps I could possibly take to improve them. She explained to me about the rigor and focus it would take to put together a strong application and instilled so much confidence in me in our first interaction that I decided to work ...
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    Anshuman Yadav
    MBA Class of 2021 Admit
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  • IIncredibly Insightful Essay & Interview Tips
    4 years ago
    I had already written the first drafts of my essays, but I wanted some professional help to edit them. I turned to Susan Kaplan, whose advice was incredibly insightful and absolutely instrumental in ultimately achieving success. She worked with me to perfect my writing while maintaining my own voice and ideas. This was what I was most impressed by with Susan - she was able to help me overhaul my essays while preserving my own identity within the writing. I also leaned on Susan for help when prepping for one of my first interviews, and her advice there was equally insightful. I was ultimately accepted to 3 of the 4 schools Susan assisted me with, including Kellogg, Wharton, and Haas. Without Susan's help, I do not ...
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    Class of 2022 Admit
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  • Highly Recommend Susan!
    4 years ago
    I did the Start-to-Finish Package for two schools with Susan, Tuck, and Yale. I also applied to HBS, Ross, and Foster on my own. Coming from a non-traditional background I was daunted by the MBA world and wanted to be sure I was able to tell my story authentically, but in a manner that would resonate with MBA admissions committees. Ultimately, I was admitted to Tuck and waitlisted at Yale. I also receive admission to Ross with a full-tuition scholarship and Foster with a moderate scholarship. While Susan and I only worked together on Tuck and Yale I know without a doubt that my other applications also benefited from our work together. I would 100% recommend working with Susan. Susan is often characterized as “tough”. I ...
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    Class of 2022 Admit
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  • Candid Feedback
    4 years ago
    Susan was extremely helpful throughout the entire process (finalizing GMAT scores, narrowing down my school list, reviewing my application materials, prepping for interviews...). I appreciated her no-nonsense approach; I felt like her lack of sugar-coating really helped me create the best possible application. It is clear she is very invested her clients, and she always made the time to hop on the phone to review an essay or email answer even my smallest questions (like what to wear to interviews!). Susan was a wonderful help throughout each step of the application process, and I felt much more confident having her in my corner.
    Class of 2022 Applicant
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  • 100% You Should Hire Susan
    4 years ago
    Susan is a fantastic admissions consultant. I can't say enough about her contribution to my applications. She spends a lot of time upfront clearly laying out her process so that working with her is efficient and methodical. We spent a lot of time brainstorming my story and how it will fit with my target programs. I did not have a safe school and she respected that decision - her goal is to make your application the best it can be for each school you choose. Within the framework of my story, she pushed me to adapt each application to the specific schools to increase the likelihood of success. The application has to be genuine and has to align if/when invited to interview, so she is ...
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    Class of 2022 Admit
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  • 100% Recommend Susan!
    5 years ago
    I first talked to Susan during a free phone consultation, after reading all her positive reviews. These initial 30 minutes convinced me that she would help make my applications stronger, and I decided to work with her for a 3-School package. I had a set list of schools in mind that I wanted to apply to. Although all 3 were reaches, she didn’t encourage me to apply to safety schools. I only had two months to submit my three applications, which was enough given Susan’s punctuality for returning material. She never missed her two-day deadline, and often returned documents ahead of time. She sent back comments on at least 50 versions of my essays and resumes. She was always available for a quick phone meeting ...
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    Class of 2021 Admit
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  • Produces Results!
    5 years ago
    I hired Susan Kaplan to help me with my applications for the MBA class of 2021, with excellent results! I applied to 3 business schools and was admitted to 2 (HSW and another top school with $$) and waitlisted at 1 (HSW). I started working on my applications in June with deadlines in September after I completed my GMAT. We started with a review of my target schools and Susan gave me honest feedback about my chances. She helped me go through my personal and professional history and identified ideas for effective essay topics that I wouldn’t have pinpointed on my own. Although I was largely responsible for my application timeline and keeping myself on track, Susan was always prompt with feedback and never missed ...
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    Class of 2021 Admit
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  • Exactly What I Needed
    5 years ago
    With Susan's help, I was admitted to a top business school and I am 100% certain I couldn't have done it without her. I come from an overrepresented applicant pool and knew I needed a lot of help to build a compelling story that stood out to admissions committees. In our 30-minute intro conversation, she gave me honest and direct feedback on my profile and I was impressed by how much she pushed me to reflect in just a short call. I tested other admissions consulting companies as well but came back to Susan as I knew she would keep me laser focused on refining my story. Her program started with a deep dive on every facet of my profile and personal background and after ...
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    Class of 2021 Admit
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  • Hire Susan!
    5 years ago
    I had Susan during the initial free phone consultation and hired her for a two school package. With her help, I got into 1 of the top 10 schools she helped with and accepted at 2 other Top 10 programs I applied to on the side, admission successes for which I heavily relied on my essay work and application strategies from my work with Susan. Susan is great at identifying and pulling out stories for your essays. First and foremost, she helps you identify your "story" and makes you stick with this story throughout. In this aspect, her marketing background shines through. She really pushes you to be introspective and think about what stories you want to tell in your personal statements. For essays ...
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    Class of 2021 Admit
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  • 110% Recommend Susan Kaplan!
    5 years ago
    Susan is truly an invaluable asset in the MBA admissions process. I was very nervous going into the process, as I was coming to the table with a non-traditional educational background (social sciences undergrad degree), a non-quantitative job, and good, but not amazing, test scores. From the beginning, Susan worked tirelessly to get to know me on a personal level and what was unique about me; using her background in marketing, she refers to herself as your “personal brand manager” throughout the process. As we prepared my applications, she consistently questioned and challenged my assumptions about my motivations for getting an MBA and my future career plans to help me narrow down my exact goals, which helped immensely during essay writing, networking with the schools, ...
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    Class of 2021 Admit
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  • Highly Recommend - Candid & Experienced Feedback
    5 years ago
    I came to Susan while in the midst of studying for the GMAT, exploring MBA programs, and uncovering my post-MBA goals (all within a very short deadline for round 1). Susan structured the overwhelming process, ensuring I was set up for success. She contributed a few key insights that helped my application become significantly more competitive. She provided a deep understanding of what admissions was hoping to uncover within the essay prompts, and helped me to generate ideas to demonstrate my aptitude/qualifications and my passion. With her help, I was admitted to a top 5 MBA program.
    Class of 2021 Admit
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  • Highly Recommend Susan
    6 years ago
    As an applicant with a non-traditional background, I knew that I was going to need all of the guidance I could get on the business school application process. I decided to enlist mbaMission’s services, and the company’s founder highly recommended Susan. Working with Susan was the best decision I could have made. She gave me invaluable advice and asked me all of the right questions that I had no idea I needed to be prepared to answer. When I started with Susan this past fall, I was very late in the admissions process. I intended to apply to schools for round 2, but was still studying for the GMAT and deciding which schools to apply to at the same time. Right off the bat, ...
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    Class of 2020 Admit
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  • Great to work with!
    6 years ago
    I worked with Susan for nearly the entirety of the past year, through 2 rounds of b-school admissions (which might sound like a bad thing, but read on to learn why!), and highly recommend that you give her a call if you are in the early stages of applying to business school. Your applications will be better for it. I initially applied in the last round of admissions for the Class of 2019, and hired Susan after a 30-minute phone call with another mbaMission consultant who was no longer accepting third round candidates but who heavily endorsed Susan. Going into this final round, Susan was super-candid about my odds of getting accepted (spoiler alert: they were not great). This candor and honesty has been a ...
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    Class of 2020 Admit
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  • Work With Susan!
    6 years ago
    I went into the application process unsure of whether or not I wanted to spend the money on an expensive admissions consultant with the financial burden of business school on the horizon. One 30 minute (free) consultation with Susan was more than enough to convince me that my applications would be significantly more well-rounded with her help. As a non-traditional (engineering) candidate not surrounded by many top level MBA graduates, Susan’s experience navigating the whole process was an absolute difference maker in my application. The documents that mbaMission provides to get student’s backgrounds are very through, but Susan took the time to really get to know me more than just my profile and my test scores, and was able to even suggest how some of ...
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    Class of 2020 Admit
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  • Worth it.
    6 years ago
    I worked with Susan to prepare my school application, and I feel it was a great investment. With work, studying for the GMAT, and a quickly approaching deadline, I had limited time to put all the parts of my application together, and I did not want to waste any of it trying to figure out if I am approaching each step in the best possible way. I wanted to just focus on the content and delivery of each step: essays, resume, short answers, interview, and all the other small things that contribute to your overall application profile. Having Susan guide me throughout the process perfectly fit that goal. I think many of the other reviews already cover her way of working with a client, but ...
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    Class of 2020 Admit
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  • Pick Susan Kaplan!
    7 years ago
    I purchased a school package with mbaMission thinking it would be helpful to have someone edit my resume and essays. I couldn’t have imagined how much more Susan would be for me. When I struggled to find a way to make my story interesting, Susan helped me see how I was unique and my qualities worth sharing. When I was trying to narrow down the schools I would apply to, she was honest in telling me which she didn’t feel were great fits. When I felt unprepared and unsure during my pre-interview practices, she knew how to be encouraging while providing constructive criticism. Even more, seeing that Susan was truly invested in my success made all of the hours spent revising my applications slightly less ...
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    Class of 2019 Admit
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  • Thank you Susan!
    7 years ago
    After speaking with admissions consultants at a few companies, I ultimately selected Susan because of her amazing reviews on GMAT Club. I knew that she had a reputation for being tough, but that’s what I wanted, and that’s what I got. Susan helped me get into Stanford, my dream school, and I can’t thank her enough. I’m embarrassed to think about how bad my applications would have been without Susan’s help. As a non-traditional applicant with an engineering background, I needed assistance with all aspects of my application – post-MBA career goals, school selection, resume, essays, recommendations, and interviews. Susan guided me through all of it flawlessly. “This just isn’t working.” Susan never hesitated to tell me when something wasn’t working. When I was ready ...
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    Class of 2019 Admit
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  • Susan Kaplan is awesome!
    7 years ago
    The price of mbaMission packages looks scary, but fret not, you have made a good investment. When I started the whole MBA process, I could see myself studying for GMAT and eventually getting the hang of it. However, I was scared of the essays and the admissions process. So, I decided to read reviews like this one and made up my mind to work with Susan. Susan is a straightforward, diligent and caring person. What I really like about her is that she motivates you to give your best. The whole system that mbaMission has developed (brainstorming, outlining essays, etc.) requires lots of hours, so be prepared for some serious soul-searching and essay writing when you sign up. Susan has vast knowledge about the schools, ...
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    Class of 2019 Anonymous
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