Consultant Bio
Yaron is a filmmaker, writer, and MBA Admissions Coach. Over his 14-year career in MBA admissions, Yaron has guided and advised hundreds of applicants in their application adventure, helping them build their strongest strategies and craft their best stories to get them accepted to Harvard, Stanford, Wharton, and other top B-Schools.
“I want an experienced MBA admissions consultant who knows what works and what doesn’t.”
Yaron joined the MBA admissions consulting industry almost before it was invented. He began his admissions career in 2006, and since then has worked with a wide variety of applicants from almost every background.
“I worked with Yaron on my MBA application essays. He is an extremely personable, knowledgeable and enthusiastic individual, who goes out of the way to ensure that your deadlines are met and expectations are exceeded. He pushed me to work harder on my essays, look at things that I would normally ignore, and craft a solid strategy for my B-school essays.”
Yaron has not only coached MBA applicants, he has also done the original research to figure out what works, and has used that understanding to hire and train other MBA admissions consultants, write lengthy guides on essay writing best practices and MBA programs, and serve as second-line support for other coaches dealing with challenging MBA admissions issues.
Because Yaron is never stumped by any question about MBA admissions, no matter how obscure, his nickname is “The Professor.”
“The application process was a daunting task and Yaron was a godsend.
“I want someone who can help me tell my story in an exciting way.”
We hate to break it to you, but busy admissions officers reading thousands of applications don’t always spend a lot of time on each one.
Whether or not your application is read in detail depends heavily on whether the reader finds it interesting. As Yaron says, “Make them laugh, make them cry— make them remember you.”
For some applicants, Yaron helps them to distill the lessons gained along the path to elite achievements, like the Olympic athlete and private equity investor who discussed how athletic training shaped him into the person he is today, and how he became aware of his own limits.
For other applicants, Yaron helps them to overcome perceived weaknesses by reframing them, like helping a successful re-applicant to escape from a narrative of “apologizing” for a low GPA and turn it into a compelling story of turning his life around, showing how the applicant overcame a criminal conviction, worked his way up to become the manager in a blue-collar job, got great grades in community college, transferred to a four-year school, and finally achieved conventional career success.
“Yaron is the Yoda of essay, a sage in the MBA application consulting. MBA application is indeed his specialty, but his wisdom is not just limited to that particular thing.”
Yaron holds both a BA in English Language and Literature (from Binghamton University) and an MA in Comparative Literature (from Université Sorbonne Nouvelle) which can undoubtedly assist in writing a great MBA application. His background in literature as well as screenwriting help to make sure that your story isn’t just a boring list of what you’ve done, but a story that the reader is dying to finish.
“I want a coach who tells it like it is — total honesty.”
As a native New Yorker who spends a lot of time in Israel, Yaron is no stranger to giving and receiving blunt, honest feedback.
With Yaron, you can be sure that you know exactly where you stand, whether the question is about:
- Which schools can I get into?
- Will the admissions committee like this story?
- Have I done enough mock interviews to perform well on the day itself?
Yaron will never let you go until you’ve done your A+, absolute best quality work.
“Yaron was just a very, very smart guy, very, very perceptive, able to unpack what it was that I was really trying to get at in my applications, able to tease out things in my career vision that, again, made me reflect on it myself, made me think about it more, made me refine it as a vision, not just for something to put in an MBA application, but as something that I really believed in and wanted to pursue.”
Company Information

If you want to do everything you can to win admission to a top MBA program, and you are ready to do the hard work involved in building your profile and creating great applications, Menlo Coaching can help. We have high standards and will push you hard to uncover every detail that will help you to find your voice and tell your story in the most compelling way possible.
You will never have a blind spot when you work with us. We visit campuses, interview admissions directors (see our blog), and employ a network of students to give us candid feedback about their MBA programs. We know the things that aren’t always discussed openly, like how schools manage their rankings, the side channels through which schools receive feedback on applicants, and more.
Our services combine unlimited 1:1 coaching with a self-paced curriculum that allows you to learn the basics in a way that fits your incredibly busy schedule. We also bring you together with other applicants to build your MBA network and keep your motivation high throughout the process.
To ensure the highest quality of service, we accept only a limited number of clients each year so that we can keep a low ratio of clients to coaches. Contact us as soon as you have committed to pursue an MBA and want to maximize your odds of acceptance.
Menu of Services and Associated Costs
We support applicants across all stages of an MBA application: planning your career goals, selecting schools that will help you achieve those goals, networking effectively with students, staff and alumni, identifying your personal story, and telling it across the many essays, application forms, resumes, and recommendations. Our structured approach means that you’ll always know the answer to the question “What should I be doing NOW to improve my odds of acceptance?”
Our interview preparation combines mock interviews, tailored to each school’s format, with communications training provided by former professional actors. You’ll overcome your interview nerves and will feel confident, authentic and relaxed on the day of the interview.
Even after the interview, we work with you to negotiate your merit-based aid. Although we cannot promise an award for any particular candidate, our clients have received millions of dollars of additional awards based directly on our negotiating strategies.
Finally, we love helping future-year applicants to build their MBA profiles through our “Early Birds” program because taking the right steps now will give you an edge in the competitive application process later.
Location: Berlin Germany
Email: yaron@menlocoaching.com
Website: https://menlocoaching.com