Poets&Quants Top Business Schools

University of Wisconsin-Madison’s Wisconsin School of Business

#44

Contact Georgina Hannah with any questions. Profile updated: October 16, 2026.

Contact Information

Location:
975 University Avenue
Madison, WI 53706
Admissions Office:
608-262-4000

School Data

Annual Tuition: 27,764 USD

Annual Tuition Non-Resident: 51,413 USD

Acceptance Rate: 49%

Full-Time Enrollment: 156

Average GPA: 3.41

Median GMAT: 655

International: 27%

Minority: 14%

Average Age: 28

Female: 37%

Male: 63%

Application Deadlines: Early Decision: September 4, 2026 | Round 1: October 12, 2026 | Round 2: January 7, 2027 | Round 3: March 25, 2027 | Round 4: May 25, 2027

The Wisconsin School of Business MBA: What You Need To Know

Wisconsin is a hidden gem of a business school that annually enrolls 80-100 full-time MBAs each year. The small, intimate nature of the program, the applied projects handed to students, and the emphasis on specialized study areas make Wisconsin MBAs well-prepared for their careers in business.

Madison is the state capital and has a thriving business community with several Fortune 500 companies, such as American Family Insurance, Exact Sciences, and CUNA Mutual Group. The city is surrounded by lakes and parks, making it a great place for outdoor enthusiasts as well.

Applied learning is a cornerstone of the Wisconsin MBA program’s curriculum, and “collaboration over competition” is highly valued. Throughout the first semester, students are assigned to work within cross-functional and diverse teams. In their first semester, the general business core delivers an integrated perspective on key functional areas of business. The second semester addresses fundamental management principles, stressing the application of these principles to functional areas. Core courses are taken as a cohort to develop camaraderie and teamwork among students. The first year also includes at least three courses in students’ career specialization.

The specialized preparation that begins during the first year of the program is the primary focus the second year. To thoroughly grasp all aspects of a chosen specialization, students take up to eight classes in 10 different specialized areas that range from arts administration and brand & product management to real estate and supply chain management.

“The specialization model at Wisconsin was the perfect way to experience and take advantage of large-school opportunities and still get the personalized touch of a curated curriculum and active advisors. To switch careers to marketing, I saw how Wisconsin’s model would accelerate my knowledge in the field and connect me with positions and companies,” says Victoria Schetelich, Class of 2020.

To apply, prospective students must submit materials such as GRE/GMAT, their resume, professional recommendations, attend an interview, and answer optional essay questions which gives students an opportunity to share their experiences and allows the committee to get to know students on a personal level.

As for co-curricular opportunities, when they aren’t studying or attending a professional club, conference, case competition, or career fair, many students are dedicated to cheering on their Badgers at Camp Randall Stadium.

Rankings Data For Wisconsin School of Business

Ranking Poets&Quants
2025-2026 44
2024-2025 35
2023-2024 53
2022-2023 39
2021-2022 39

Wisconsin School of Business MBA Employment Stats

Compensation and Career Statistics of Wisconsin MBAs

Career Statistics 2024 2019 2018 2015 2014
Median Base Salary $108,000 $108,000 $103,000 $100,000 $100,000
Average Signing Bonus $29,334 $24,713 $21,182 $15,000 $15,000

Wisconsin Graduate MBA Employment Offers

Employment Offers 2024 2019 2018 2015 2014
% of MBAs Received Job Offer 3 months post-Graduation 77% 90% 90% 90% 97%
% of MBAs Accepted Job Offer 3 months post-Graduation 90%

Industry Choices of Wisconsin MBAs

Industry 2024 2019 2018 2015 2014
Consulting 3% 3% 4% 11% 9%
Consumer Packaged Goods 23% 23% 27% 15% 17%
Energy 4% 3% 7%
Financial Services 13% 13% 9% 29% 21%
Government/Nonprofit 3%
Healthcare 13% 13% 6% 10% 16%
Hospitality 1%
Manufacturing 6% 6% 13% 8% 9%
Nonprofit 4% 2%
Other 11% 9% 6% 8%
Real Estate 10% 10% 9%
Retail 1%
Technology 21% 21% 14% 14% 11%

Where Wisconsin MBAs Went to Work

2024 2019 2018 2015 2014
Amazon Amazon Dell Procter & Gamble Procter & Gamble
American Family Insurance American Family Insurance Land’s End General Mills General Mills
Baird Baird Intuit DishTV DishTV
Cisco Cisco Target SC Johnson SC Johnson
Facebook Facebook Starbucks Target 3M
General Mills General Mills P&G% 3M% Intuit%
Intuit Intuit Amazon% Intuit% Kimberly Clarke%
Johnson & Johnson Johnson & Johnson SC Johnson Kimberly Clarke Starbucks
Kimberly-Clark Kimberly-Clark General Mills Starbucks
Medline Medline Johnson & Johnson IBM
Microsoft Microsoft Deloitte
P&G P&G PepsiCo
PepsiCo PepsiCo Kimberly-Clark
SC Johnson SC Johnson Dr Pepper Snapple Group

Relevant Features:

Wisconsin’s MBA Apps Plunged 33% Last Year

Wisconsin Launches Trio Of New Master’s Programs

Career Stats

Reporting Year: 2026

Compensation

  • Average Base Salary: 122,886 USD
  • Average Signing Bonus: 31,204 USD

Timing of Acceptance

  • First offer received by 3 months after graduation: 84%

Employment by Industry

Industry % Employed
Consulting 3%
Consumer Products 13%
Energy 3%
Financial Services 25%
Healthcare 12%
Manufacturing 8%
Real Estate 12%
Retail 2%
Technology 13%
Other 8%

Top Hiring Companies

Displaying 15 of the Top Hiring Firms

Amazon
American Family Insurance
Baird
Cisco
Dell Technologies
Deloitte
General Mills
Google
Intuit
Johnson and Johnson
Kimberly Clark
Meta
Microsoft
Pepsico
P & G
SC Johnson