Indiana University’s Kelley School of Business: MS in Marketing

About the Program

Whether students are marketing professionals looking to advance their knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing can help them achieve their goals.

The program provides a foundation in marketing management and quantitative analysis, a how-to in smartly using consumer research and data to inform marketing decisions, as well as imparting the ability to develop marketing strategies in view of the global marketplace. The program intends to teach students how to use branding, marketing, and promotion management, and how to stay ahead of consumer trends. Lastly, students leave with an understanding of the impact of social media and digital marketing.

Program Format and Schedule

In this 30 credit-hour program students build a deep understanding of the multiple facets of marketing—researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development. Upon graduation, students receive a Master of Science from the Indiana University Kelley School of Business—the same degree students studying on the IU campus receive—but graduates can take one to five years to complete the degree with the flexibility of the school’s online program.