Michigan State’s Broad College of Business: MS Business Data Science and Analytics

About the Program

The MS in Business Data Science and Analytics program is STEM- certified and focuses on three core areas:

• Training our students to be leaders in data management process and business analytics approaches
• Providing our students with experiential project management opportunities using live data sets for analysis and application
  • Developing students’ expertise in key data management areas such as:
  • Data mining
  • Marketing technology, website analytics and social network analytics
  • Applied statistical approaches
  • How to interpret and communicate data analysis

Program Format and Schedule

The program is designed to be completed in one calendar year from January to December. Each semester, this highly experiential program offers students the opportunity to work on data sets arranged with corporate and faculty support. It is also a full-time, fixed-curriculum, cohort-based program to help ensure a solid team focus.

The curriculum includes courses in business strategy, data mining, applied statistics, project management, marketing technologies and communications.
This is a 30-credit program.