University of Rochester Simon Business School: MS in Marketing Analytics

MBA School Profile

Program Information

Program Type: Analytics & Data Science, Marketing

Tuition: $68,000

Program Length: ~1 year

Program Start: August or January

Delivery Method: On-Campus

Contact Information:

585-275-3533

University of Rochester
Simon Business School
245 Gleason Hall
Rochester, New York 14627

The profile was last updated on July 8, 2026. If you have any questions, please contact Georgina Hannah.

About the Program

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s MS in Marketing Analytics program, students will learn strategies to make them the go-to person for evidence-based information, insights, and answers.

At Simon, you’ll learn to transform data into strategies that move organizations forward. Combining quantitative depth with strategic responsiveness, the program prepares you to uncover meaningful insights, influence decision-making, and create value across industries. Through hands-on learning and a collaborative community, you’ll develop the analytical and adaptive mindset needed to thrive in a rapidly evolving business landscape.

Program Format and Schedule

This STEM-designated program qualifies eligible graduates on student visas for an optional practical training (OPT) extension, allowing them to remain in the country for an additional 24 months. The STEM designation is also an indication for the quality and rigor of the program, which are factors of significant importance to students and recruiters alike.

Students in this program will have an option to complete and internship based on their career plans. During the admissions process, counselors will help you determine the right path. After enrollment, the Benet Career Management Center will continue to support your decision as your goals evolve.

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University of Rochester Simon Business School: MS in Marketing Analytics

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Search Parameters

Program Type

Delivery Method

Region

Search by MBASchool Ranking

Search Result

University of Rochester Simon Business School: MS in Marketing Analytics

About the Program

Program Format and Schedule

CentreCourt Specialized Masters — October 2025

W. P. Carey’s Modern Approach To The Master’s In Management

Kogod, McDonough & Central Florida: 3 Schools Prepping Future Sports Business Leaders

Search by MBA
School Ranking