Associate Professor of Marketing
Institution: Stanford University, Stanford Graduate School of Business
Before current institution: PhD, University of Chicago
Hometown: Trivandrum, India
Marital status: Married
Children: 1 daughter
Education: Booth School of Business, University of Chicago, PhD Business
Courses currently teaching: Monetizing Your Business (new class offered next year)
Fun fact: Can recite “The Jabberwocky” by Lewis Caroll off the top of my head if you ask nicely (try reciting it).
Professors you most admire: Darrell Duffie, David Larker, Stanford GSB
Most memorable moment as a professor: The graduation of the first student I advised on their dissertation
“If I weren’t a B-school professor, I would…” Work on driving social and economic change in India
Marketing professor Harikesh Nair is an expert in marketing analytics. His interdisciplinary research on the subject merges applied economic theory and econometric tools with marketing data to analyze consumer behavior and ultimately improve companies’ strategic marketing decisions. Professor Harikesh Nair’s award-winning studies have been published in top-tier academic journals, such as Journal of Marketing Research and Quantitative Marketing and Economics, and have been covered by worldwide media outlets, such as The Economist, the Financial Times, and U.S. News.