Best 40-Under-40 Professor Nina Mažar

Nina Mazar of the University of Toronto's Rotman School of Management

Nina Mazar of the University of Toronto’s Rotman School of Management

Nina Mažar

Associate Professor of Marketing

Age: 38

Institution:University of Toronto, Rotman School of Management

Since: 2007

Before current institution: MIT Sloan School of Management

Hometown: Wiesbaden/Germany

Marital status: Single

Children: 0


Johannes-Gutenberg University, Mainz, Germany, Ph.D. equivalent (Dr. rer. pol.), Management Science (concentration: Marketing)

Courses currently teaching: 

Behavioral Economics; Judgment and Decision Making

Fun fact: 

I am terrible at understanding jokes–I hear that’s a German thing

Professor I most admire:

Professor Dan Ariely (Duke Fuqua) and Professor Drazen Prelec (MIT Sloan)

Most memorable moment as a professor:

When in the first week of teaching, an undergraduate student asked if I had any idea when the professor would show up to start class

When I got invited to speak to the EU Commission

“If I weren’t a b-school professor…” I would have loved to be a fashion director or film producer

Professor Nina Mažar, a leading researcher and teacher in behavioral economics, is a recipient of numerous awards in both Canada and internationally. She investigates consumer behavior and is best known for her work on dishonesty and moral decision-making. When she’s not teaching behavioral economics in the Rotman MBA and Rotman Commerce programs or presenting research to international government and non-governmental agencies, she fills her time coordinating the school’s Behavioral Economics in Action group—a research cluster that partners with non-profit organizations, companies, and governmental agencies to use research findings to solve social problems such as financial literacy, obesity, and fraud.

Nina Mažar is among “The World’s 40 Best B-School Profs Under the Age of 40

Questions about this article? Email us or leave a comment below.