Link: Competitive Strategy
Start Date: April 11, 2014 (6 Weeks)
Workload: 2-4 Hours per Week
Instructor: Tobias Kretschmer
Credentials: Kretschmer teaches in the areas of strategy, technology, and operations at LMU, where he specializes in high tech industries. A Ph.D. in Economics, Kretschmer has previously taught at the London School of Commerce (LSC) and HEC Paris.
Graded: Students will receive a signed Certificate of Completion for finishing the course.
Description: Competitive Strategy delivers a systematic “how-to-behave” framework for various competitive and product cycle environments. Rooted in game theory and focused on real world scenarios, the course helps students understand research and design, pricing, strategic partnerships, and product launches in light of how competitors and consumers will respond. The course is taught through 8-12 minute video lectures, with students evaluated through quizzes, optional case study assignments, and a required final exam.
Review: “In a nutshell – this course was both educational and entertaining. During the course when Tobias was talking about certain topics, he would subtly (or not so subtly) change the background to the theme he was talking about. Keeping you entertained but more importantly keeping you listening!… Overall it helped me get a simple grasp on ‘game’ theory applied to businesses and the decisions they have to go through. It was an interesting insight and the time invested is so small for something so big! I would greatly recommend this for anyone interested in understanding how businesses think and learning the process to certain decisions. Plus, Tobias has a great humour when presenting the lectures.” For additional reviews, click here.
Additional Note: Kretschmer will teach an Advanced Competitive Strategy course in June via Coursera.