B-Schools Turn Up The Video Marketing

Tuck raises the stakes on how to market a prestige MBA program & how its new video compares against Wharton, Harvard, Columbia & others

The University of Chicago’s Booth School of Business did the opposite of slick, with lots of sharp cuts of students, to promote its full-time MBA program. The video went up two years ago.

© Copyright 2026 Poets & Quants. All rights reserved. This article may not be republished, rewritten or otherwise distributed without written permission. To reprint or license this article or any content from Poets & Quants, please submit your request HERE.