More Essential Business MOOCs for October by: Jeff Schmitt on October 07, 2014 | 3,321 Views October 7, 2014 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit Digital Marketing: Challenges and Insights School: University of Southampton Platform: FutureLearn Registration Link: Digital Marketing: Challenges and Insights Start Date: October 13, 2014 (3 Weeks) Workload: 3 Hours Per Week Instructor: Lisa Harris is a Senior Lecturer in Marketing at the UK’s University of Southampton, where she focuses on digital marketing and digital literacy. She is also the co-director for the university’s Digital Economy Research Group and associate director for its Centre for Innovation and Technology in Education (CITE). Graded: Students can purchase a Statement of Participation after completing the course. Description: The digital realm is transforming relationships between brands and consumers. In this course, you’ll learn the latest trends and best practices for digital marketing. In particular, you’ll understand how this give-and-take is impacting consumer behavior and how organizations are changing to better connect with customers. You’ll also learn how to build relationships and generate additional revenue from the data you generate. With data comes privacy – and this course will also cover how to protect those assets. Taught through videos, readings, exercise, and student interaction, it concludes with a short video presentation reflection from students. Review: No reviews. Previous Page Continue ReadingPage 8 of 16 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16