More Essential Business MOOCs for October

Digital Marketing: Challenges and Insights

School: University of Southampton

Platform: FutureLearn

Registration Link: Digital Marketing: Challenges and Insights

Start Date: October 13, 2014 (3 Weeks)

Workload: 3 Hours Per Week

Instructor: Lisa Harris is a Senior Lecturer in Marketing at the UK’s University of Southampton, where she focuses on digital marketing and digital literacy. She is also the  co-director for the university’s Digital Economy Research Group and associate director for its Centre for Innovation and Technology in Education (CITE).

Graded: Students can purchase a Statement of Participation after completing the course.

Description: The digital realm is transforming relationships between brands and consumers. In this course, you’ll learn the latest trends and best practices for digital marketing. In particular, you’ll understand how this give-and-take is impacting consumer behavior and how organizations are changing to better connect with customers. You’ll also learn how to build relationships and generate additional revenue from the data you generate. With data comes privacy – and this course will also cover how to protect those assets. Taught through videos, readings, exercise, and student interaction, it concludes with a short video presentation reflection from students.

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