Tuck | Mr. Winning Team
GMAT 760, GPA 7.95 out of 10
Kellogg | Ms. Clean Tech
GMAT 690, GPA 3.96
Harvard | Mr. Renewable Energy Investing
GMAT 740, GPA 4.0
Darden | Ms. Teaching-To-Tech
GRE 326, GPA 3.47
Tuck | Mr. Strategic Sourcing
GMAT 720, GPA 3.90
Tuck | Mr. Recreational Pilot
GRE 326, GPA 3.99
Stanford GSB | Mr. Seller
GMAT 740, GPA 3.3
Cornell Johnson | Mr. Government Consultant
GMAT 600, GPA 3
Chicago Booth | Mr. Space Launch
GMAT 710, GPA 3.0
Yale | Ms. Biotech
GMAT 740, GPA 3.29
INSEAD | Mr. Media Startup
GMAT 710, GPA 3.65
MIT Sloan | Ms. MD MBA
GRE 307, GPA 3.3
Harvard | Mr. Research 2+2
GMAT 740, GPA 3.96
London Business School | Mr. Investment Finance
GMAT 750, GPA 2.2
NYU Stern | Mr. Long Shot
GRE 303, GPA 2.75
Kellogg | Ms. Kellogg Bound Ideator
GMAT 710, GPA 2.4
Wharton | Ms. PMP To MBA
GMAT 710, GPA 3.72
Kellogg | Mr. Sales Engineer
GMAT 740, GPA 3.00
Stanford GSB | Mr. LGBTQ
GMAT 740, GPA 3.58
Duke Fuqua | Mr. 2020
GMAT 630, GPA 3.92
MIT Sloan | Mr. Generic Nerd
GMAT 720, GPA 3.72
Cambridge Judge | Mr. Versatility
GMAT 680, GPA 3.6
Harvard | Mr. Hustler
GMAT 760, GPA 4
Chicago Booth | Mr. M7 Aspirant
GMAT 760, GPA 3.79 / 4.00
Harvard | Mr. Low GPA Product Manager
GMAT 780, GPA 3.1
HEC Paris | Mr. Indian Journalist
GMAT 690, GPA 2.8
Tepper | Mr. Family Biz
GRE 329, GPA 3.46

More Essential Business MOOCs for October

An Introduction To Marketing

 

School: Wharton School of Business

Platform: Coursera

Registration Link: An Introduction to Marketing

Start Date: October 14, 2014 (9 Weeks Long)

Workload: 5-6 Hours Per Week

Instructors: David Bell, Peter Fader, Barbara E. Kahn

Credentials: Professor Bell teaches Marketing Management in Wharton’s MBA and Executive MBA program. Aside from being extensively published in outlets like the Journal of Consumer Research and the Journal of Marketing, Bell is also the Academic Director for Wharton’s Advanced Management Program. Professor Fader is the Co-Director of the Wharton Customer Analytics Initiative and author of the acclaimed Customer Centricity: Focus on the Right Customers for Strategic Advantage. Before returning to Wharton, Professor Kahn served as the Dean of the School of Business Administration at the University of Miami in Coral Gables, Florida. From 1982-2006, Kahn was among the most published author of articles in the most prestigious marketing journals. 

Graded: Students can earn a Statement of Accomplishment from Coursera for scoring 70 percent or above overall on quizzes and exams. There is a $49 fee for a statement.

Description: The course will be divided into three modules: Branding, customer centricity, and go-to-market strategies, with concepts taught in the context of how real companies implemented them. Each module lasts three weeks and will be led by one of the three instructors. After the module is completed, the instructors will hold an interactive discussion about the material followed by an assessment. A course syllabus is available on the Coursera link.

Review: “A quick and solid introduction to the principles of marketing and some of its current trends are well delivered by three professors from one of the top business schools in the U.S. Material is pretty straight forward, peppered with lots of examples and a single case study.” For additional reviews on this course, click here.

Additional Background: FutureLearn also offers a course called “The Secret Power of Brands” through the University of East Anglia. To access this course, click here.