More Essential Business MOOCs for October


Advertising 2

Advertising and Society


School: Duke University

Platform: Coursera

Registration Link: Advertising and Society

Start Date: October 27, 2014 (7 Weeks Long)

Workload: 3-4 Hours Per Week

Instructor: William M. O’Barr

Credentials: O’Barr is a Professor of Cultural Anthropology at Duke University, where his research focuses on legal anthropology, popular culture, and Africa. Recognized as one of Duke’s top teachers, he is the author or co-author of 10 books, including Culture and the Ad: Exploring Otherness in the World of Advertising and Just Words: Law, Language, and Power. He also founded the Advertising & Society Review and oversees ADText, an interdisciplinary advertising curriculum done in conjunction with the Advertising Educational Foundation. O’Barr holds a Ph.D. from Northwestern University.

Graded: Students will receive a signed Certificate of Accomplishment for completing this course.

Description: Ranked among Duke’s most popular undergraduate courses, Advertising and Society “examines the relation of advertising to society, culture, history, and the economy.” Each weekly section revolves around a particular question, such as the origins of advertising, the process of making ads, advertising ethics, and what ads reflect about race, class, gender, and sex. The course also ties particular ads to various disciplinary theories. The course consists of video lectures, PowerPoints, sample print and television ads, and quizzes.

Review: No reviews.

Additional Note: According to O’Barr, “This is NOT a course about advertising techniques and how to do advertising. Rather, it is a liberal arts course that examines the place of advertising in contemporary society and culture.”

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