School: Wharton School of Business
Registration Link: Gamification
Start Date: January 26, 2015
Workload: 4-8 Hours a Week (6 Weeks)
Instructor: Kevin Werbach
Credentials: Professor Werbach is an Associate Professor of Legal Studies at Wharton. Before joining Wharton, Werbach was a member of the Obama Administration’s Presidential Transition Team. He also served as Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop Federal internet and eCommerce policies. In the private sector, he founded the Supernova Group, a technology consulting firm, and worked as Editor of Release 1.0, a groundbreaking monthly technology newsletter.
Graded: Students who meet the threshold score will earn a Statement of Accomplishment signed by the instructor. There is a $49 fee for this statement.
Description: One of the only courses of its kind, Gamification applies digital game design and thinking to business and social challenges. In this course, students will learn how to apply design mechanisms and motivational techniques to areas like marketing, training, and design. The course includes short video lectures, which can be viewed at a student’s convenience. Students will also complete multiple choice quizzes and exams, along with submitting written assignments that will be peer graded.
Review: “Excellent course. Well executed. Prof Kevin Werbach is the best (truly a leader in the field) – lots of enthusiasm in his lectures. In this day and age it seems that everybody has to familiarize with the gamification phenomenon. I am not a gamer myself, and to be honest the “gamify everything” trend in marketing and everyday life is a bit irritant to me personally. This course gave me some insights how things operate “behind the scene” so I am really happy that I took it. Peer review process was ok in my case, and the quizzes and final exam are fun and keep what you have learned in check.” For additional reviews, click here.
Additional Note: It may be helpful to read Werbach’s For the Win before starting the course.