Entrepreneurial Strategic Management
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School: University of New Mexico
Platform: Coursera
Registration Link: Entrepreneurial Strategic Management
Start Date: July 20, 2015 (6 Weeks Long)
Workload: 3-6 Hours Per Week
Doug Thomas
Instructor: Doug E. Thomas
Credentials: Dr. Thomas teaches at the Anderson School of Management at the University of New Mexico, A former associate dean and faculty chair at the school, Thomas also provides big data consulting to various government agencies in New Mexico. He holds a Ph.D. from Texas A&M University.
Graded: Students can earn a verified certificate, at a $49 cost, for successfully completing the course requirements.
Description: This course provides strategies that startups can use to grow their operation, turn a profit, and gain a competitive advantage. Teaching through case studies, video lectures, and PowerPoints, Thomas focuses on how businesses can sustain long-term success, including how to measure key indices, differentiate their organization, and manage marketplace disruptions. Most important, students will learn which factors facilitate long-term success. To evaluate students, Thomas will use peer-reviewed writing assignments and quizzes.
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