Best Free MOOCs In Business For August by: Jeff Schmitt on July 28, 2016 | 7,519 Views July 28, 2016 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit The Marketing Plan School: IE Business School Platform: Coursera Registration Link: REGISTER HERE Start Date: August 1, 2016 Workload: Not specified. Instructor: Ramon Diaz-Bernardo Credentials: Diaz-Bernardo is an expert in the area of tourism and hotel marketing strategy who has consulted for companies ranging from Ford to AC Nielsen. Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee per course. Description: A marketing plan? How passé! Or, so you’d think. In reality, a marketing plan is the foundation for any campaign. It reflects a road map and consensus on the what, why, when, and how Most times, a campaign’s struggles can be traced back to the marketing plan, be it vague strategies, assumptions, or an inability to address key questions and variables. Even more, a marketing plan is designed to hold stakeholders accountable for fulfilling their roles and monitoring the progress of a campaign. This course breaks down the four stages of executing a marketing or sales idea: analysis, marketing strategy, the marketing mix, and expected results. Each week, students will focus on each stage, completing a weekly peer-graded assignment that will enable them to have a rough plan ready by the end of the course. Students will also examine case studies and watch interviews with leading marketers to better see course concepts in action. Review: No reviews. Additional Background: This course is the fourth part of a “Marketing Strategy” specialization, a five course series that covers how to conduct market research and develop a marketing plan. To learn more about these courses and register for them, CLICK HERE. Previous Page Continue ReadingPage 10 of 19 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19