Best Free MOOCs In Business For August by: Jeff Schmitt on July 28, 2016 | 7,519 Views July 28, 2016 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit Marketing Analytics: Competitive Analysis and Market Segmentation School: University of California-Berkeley Platform: edX Registration Link: REGISTER HERE Start Date: August 2, 2016 (4 Weeks) Workload: 5-7 Hours Per Week Instructor: Stephen Sorger Credentials: Sorger is an adjunct faculty at the University of California-Berkeley, where he teaches courses in marketing planning, brand management, marketing research, and marketing analytics. Professionally, he is a partner at On Demand Advisors, a consulting firm that uses marketing metrics tools to identify new segments, fill pipelines, and increasing their closing ratio. He is also the author of two college textbooks on marketing. Before entering academia, he held senior level marketing roles at tech firms like Oracle and SAP. Graded: After completing the course, students can receive an instructor-signed certificate for $99. Description: Marketing is more art than science. That may have been true 20 years ago. With the advent of data analytics, marketers can now better who their best customers are — and where the most lucrative opportunities could come from in the future. In this course, students will discover how data and modeling can be used to identify how a company should position itself. Notably, it will focus on “competitive analysis and market segmentation, including how to analyze and structure industries and markets.” Using this data, marketers can better predict how potential customers and competitors will act, along with building efforts that yield greatest return and customer satisfaction. Review: No reviews. Additional Background: UC-Berkeley will also be running another course, Marketing Analytics: Products, Distribution and Sales, starting Aug. 31. To learn more and register, CLICK HERE. Previous Page Continue ReadingPage 11 of 19 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19