Marketing Analytics: Competitive Analysis and Market Segmentation
School: University of California-Berkeley
Registration Link: REGISTER HERE
Start Date: August 2, 2016 (4 Weeks)
Workload: 5-7 Hours Per Week
Instructor: Stephen Sorger
Credentials: Sorger is an adjunct faculty at the University of California-Berkeley, where he teaches courses in marketing planning, brand management, marketing research, and marketing analytics. Professionally, he is a partner at On Demand Advisors, a consulting firm that uses marketing metrics tools to identify new segments, fill pipelines, and increasing their closing ratio. He is also the author of two college textbooks on marketing. Before entering academia, he held senior level marketing roles at tech firms like Oracle and SAP.
Graded: After completing the course, students can receive an instructor-signed certificate for $99.
Description: Marketing is more art than science. That may have been true 20 years ago. With the advent of data analytics, marketers can now better who their best customers are — and where the most lucrative opportunities could come from in the future. In this course, students will discover how data and modeling can be used to identify how a company should position itself. Notably, it will focus on “competitive analysis and market segmentation, including how to analyze and structure industries and markets.” Using this data, marketers can better predict how potential customers and competitors will act, along with building efforts that yield greatest return and customer satisfaction.
Review: No reviews.
Additional Background: UC-Berkeley will also be running another course, Marketing Analytics: Products, Distribution and Sales, starting Aug. 31. To learn more and register, CLICK HERE.