Best Free MOOCs In Business In January


Forecasting Models for Marketing Decisions

School: Emory University

Platform:  Coursera

Registration Link: REGISTER HERE

Start Date: January 1, 2018

Workload:  Not Available

Instructor: David Schweidel

Credentials: Schweidel is an associate professor of marketing at Emory University’s Goizueta Business School, where he is also co-director of the Emory Marketing Analytics Center. His research focuses on both using social media to gather market intelligence and applying customer behavior models to better measure customer value.

Graded: To earn a passing mark, students must complete all graded assignments.

Description: It’s ironic: the more information we have, the harder it is to predict the future and make decisions. In this course, students will learn how to make more inclusive and accurate forecasting through Excel. Notably, students “will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models.”

Review: No reviews.

Additional Notes: This course is the third part of Emory’s “Foundations of Marketing Analytics” specialization, which covers areas like surveying and managing uncertainty. To learn more about these courses and register for them, click here.