Harvard | Mr. Captain Mishra
GMAT 760, GPA 4.0
Stanford GSB | Mr. Hopeful B School Investment Analyst
GRE 334, GPA 4.0
Berkeley Haas | Mr. Stuck Consultant
GMAT 760, GPA 3.6
MIT Sloan | Mr. Mechanical Engineer W/ CFA Level 2
GMAT 760, GPA 3.83/4.0 WES Conversion
Harvard | Mr. Certain Government Guy
GMAT 720, GPA 3.3
Wharton | Mr. Asset Manager – Research Associate
GMAT 730, GPA 3.6
Kellogg | Mr. Community Involvement
GMAT 600, GPA 3.2
Stanford GSB | Ms. Eyebrows Say It All
GRE 299, GPA 8.2/10
Chicago Booth | Mr. International Banker
GMAT 700, GPA 3.4
MIT Sloan | Mr. South East Asian Product Manager
GMAT 720, GPA 3.6
Harvard | Ms. Hollywood To Healthcare
GMAT 730, GPA 2.5
Stanford GSB | Ms. Investor To Fintech
GMAT 750, GPA 3.8
Kellogg | Mr. Structural Engineer
GMAT 680, GPA 3.2
Darden | Mr. Anxious One
GRE 323, GPA 3.85
Ross | Mr. Saudi Engineer
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Harvard | Ms. Consumer Sustainability
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Columbia | Ms. Retail Queen
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Tuck | Ms. Confused One
GMAT 740, GPA 7.3/10
NYU Stern | Mr. Health Tech
GMAT 730, GPA 3.0
Stanford GSB | Mr. Low GPA To Stanford
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Cornell Johnson | Mr. Regulator To Private
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MIT Sloan | Mr. Spaniard
GMAT 710, GPA 7 out of 10 (top 15%)
Harvard | Ms. Marketing Family Business
GMAT 750- first try so might retake for a higher score (aiming for 780), GPA Lower Second Class Honors (around 3.0)
Stanford GSB | Mr. Deferred MBA Candidate
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Berkeley Haas | Mr. Colombian Sales Leader
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Emory Goizueta | Mr. Family Business Turned Consultant
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Best Free MOOCs In Business In January

Marketing Analytics

School: University of Virginia (Darden)

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: January 1, 2018 (5 Weeks Long)

Workload: 3 Hours Per Week

Grades: To earn a passing mark, students must complete all graded assignments.

Instructor: Rajkumar Venkatesan

 

Credentials: A member of Poets&Quants’ top “40 Under 40” professors, Venkatesan teaches the core marketing MBA course to first-year MBAs at Darden (along with and several executive education courses). His research focuses on customer relationship management, marketing metrics, and marketing analytics. A prolific researcher, his work has appeared in outlets like the Harvard Business Review and the Journal of Marketing Research.

Description: Decisions are driven by data. These days, the best models yield the best result. In this course, according to Venkatesan, students will gain “the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.” Over five weeks, the course will cover resource allocation, metrics for measuring brand assets, customer lifetime value, and regression basics. It will also feature marketing cases for companies like Snapple, IBM and Netflix to show how marketing analytics were used to develop campaigns and the results they produced.

Review: “This course is really very in depth and is a good mix of solid theory and real world application. I think it’s a must for anyone in advertising, sales or marketing.” For additional reviews, click here.

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