Channel Management and Retailing
School: IE Business School
Registration Link: REGISTER HERE
Start Date: January 1, 2018
Workload: No Specified
Instructor: Maria Teresa Aranzabal
Credentials: A practitioner and an academic, Aranzabal joined IE Business School as an associate professor in 2015. Before moving to teaching, she held several roles in the retail sector, including a decade as a partner in a retail consulting firms, along with working in marketing, international development, franchising, and general management for several organizations. An MBA from the Wharton School, Aranzabal also has experience as a retail consultant at McKinsey and a senior association in M&A for Goldman Sachs.
Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee.
Description: Distribution is a difference maker. It enables firms to cut costs, reach new markets, and better scale operations. Unlocking this advantage and maximizing distribution’s benefits requires strategy. In this course, Aranzabal will cover distribution from a variety of strategic vantage points, including “company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, [supply chains], e-commerce and global retail management.” In particular, the course will examine how information technology, such as CRM and merchandise and reallocation systems, can strengthen and streamline operations and drive long-term strategic planning.
Review: No reviews.
Additional Background: This course is the third part of a “Marketing Mix Implementation” specialization, a four course series that includes a capstone project. To learn more about these courses and register for them, click here.