Marketing in a Digital World
School: University of Illinois
Registration Link: REGISTER HERE
Start Date: February 7, 2018
Workload: 8-10 Hours Per Week
Grades: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee for each course.
Instructors: Aric Rindfleisch
Credentials: Rindfleisch is the John M. Jones Professor of Marketing at the University of Illinois. Armed with an MBA from Cornell and a Ph.D. from the University of Wisconsin, Rindfleisch was listed among the Best 300 Professors by the Princeton Review in 2012
Description: The customer has always been right. Thanks to digital marketing channels, they are also driving the conversation. Most times, they are even starting it. The first in a six course series, Marketing in a Digital World covers how digital tools like social media, smartphones and 3D printing are re-writing the rules of reaching customers, building brand, and designing experience.
Review : “I’m about to complete this course and have to say that it’s one of the best MOOCs offered on Coursera.
This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.
Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn’t know before so it was time well-spent!” For additional reviews, click here.
Additional Notes: This course is part of a seven course specialization called Digital Marketing, which includes courses on everything from digital analytics to digital channels. To learn more about these courses and register for them, click here.