WeSolv and Salesforce are pleased to announce the winning teams and top performers of the recently completed Salesforce Product Marketing Strategy Challenge.
This second Challenge represents the growing partnership between WeSolv and Salesforce in an effort to recruit more diverse MBA candidates for the CRM giant’s Product Marketing Summer Internship Program. 691 students from 45 MBA programs across the country spent just shy of two weeks immersing themselves in Salesforce and its competitors’ solutions for the Consumer Goods market. Armed with this knowledge, teams developed real strategic positioning and messaging recommendations for the brand. Read more about the Challenge here.
Among a group of 96 talented teams representing MBA programs from coast to coast, three received superior scores from both WeSolv and Salesforce SMEs before moving on to the final round. Each presented their solutions virtually to distinguished Salesforce judges Dana Foster Chery, Sr. Director, Product Marketing, Eric Stahl, SVP, Marketing, and Jody Farrar, Director, Product Marketing.
These teams and top performers offered a mere glimpse of what the other hundreds of MBAs developed during this Challenge. Please join us in congratulating all of the participants who went the extra mile to prove their mettle in this Challenge!
First Place (Clockwise Upper L-R) : Vishal Chandawarkar, Naja Edwards, Alexandra Morbitzer, and Avinav Sinha (Michigan Ross)
What made them stand out: The Ross team stood out for their creative use of visuals, their in depth research into Salesforce’s ideal customer, and a few innovative solutions they offered in terms of channels. Their analysis and recommendations were backed by a conversation with an actual buyer from the Consumer Goods market who had recently evaluated Salesforce for his organization. This primary research impressed the judges, who also lauded the team for creatively using the actual Salesforce platform interface as a backdrop for their visual presentation and for incorporating the use of AI into their messaging and channel strategy.
What team members said:
“WeSolv’s Salesforce Challenge gave me an opportunity to work on an exciting real-world issue for one of the most innovative companies in the world.” – Avinav Sinha, Ross ‘20
“[This] was an incredible learning experience that gave us the unique opportunity to provide an impactful business recommendation for a dream company while competing against teams from other top MBA program across the country.” – Alexandra Morbitzer, Ross ‘20
“The tight timeline pushed us to stay focused in our exploration as we drew insights from the broad and far-reaching consumer goods industry to build an impactful, razor-sharp final recommendation.” Vishal Chandawarkar, Ross ‘20
“In addition to gaining exposure to leadership within Salesforce, I was able to more clearly identify what a career in tech could look like for me.” Naja Edwards, Ross ‘20