News from Vanderbilt University Owen Graduate School of Management
“Every year before Mod III starts in January, the Vanderbilt University Business Career Management Center plans a Tech Trek to the West Coast to introduce students to some of the biggest companies in tech before recruiting really heats up in the spring. This year, students and staff visited eight different companies in San Francisco: Google, Box, OneMedical, AutoDesk, Workday, Xoom, Salesforce, and Airbnb.
“Below, three MBAs explain why they chose to attend the Tech Trek this year and how they found the experience valuable.”
eCornell Program Will Help Leaders Navigate Change
News from Cornell University Johnson Graduate School of Management
“Great leaders are always looking ahead, embracing change instead of resisting it and recognizing that the world has changed dramatically in the 21st century.
“To prepare managers to lead effectively through “VUCA” (volatility, uncertainty, complexity, ambiguity), Cornell has launched the VUCA Leadership certificate program. Available online through eCornell, this certificate program will help leaders develop internal strengths and strategic skills, and improve their ability to influence people both within their organization and outside of it to accomplish their vision.”
Is It Possible To Judge Individual Talent In The NFL?
News from MIT Sloan School of Management
“When the Patriots and the Rams take the field on Sunday, February 3, at Mercedes-Benz Stadium in Atlanta for Super Bowl 53, both teams will be there on the backs of several players few expected to become as important as they are — and in spite of several others who failed to meet expectations.
“Or so Cade Massey would have us believe. Massey is a professor of the practice at the University of Pennsylvania’s Wharton School and the cohost of Wharton Moneyball on SiriusXM Business Radio. He argues that it’s ‘damn near’ impossible to judge individual talent in football. We invited Cade to defend this thesis.”
How I Got The Job: Commercial Strategy Analyst, American Airlines
News from Vanderbilt Owen
“Caleb Harper (MBA’19) always planned to earn a second degree, but originally thought he’d get a Ph.D. rather than an MBA. After earning his undergraduate degree in economics, he planned to take a gap year before he enrolled in a Ph.D. program. He made it three months before he got a “real job” working in operations at a freight trucking company.
“After he started working, Harper quickly realized that an MBA would be a much better fit for where he wanted his career to go. ‘Once I made that switch, I knew it was going to be an MBA if it wasn’t going to be a Ph.D.,’ he recalled.
“After four years of work, he decided it was time to go back to school and enrolled at Owen. He was immediately drawn to consulting work, and eventually expanded his recruiting to include internal strategy roles as well. He interned at American Airlines this summer as a Commercial Strategy Analyst Intern in Cargo – Revenue Management and will be returning full-time after graduation.”
The Not-So-Obscure Connection Between Business And The Arts
News from University of Michigan Ross School of Business
“’My job is all about how do we get people to move,’ Marcus Collins, the chief consumer connections officer at the advertising agency Doner Company, said. ‘That is, how do we leverage what we know of the behavioral sciences, the evolving media landscape and a close proximity to culture in an effort to get people to adopt behavior.’
“In addition to working for Doner, Collins is an intermittent marketing lecturer at the Ross School of Business. Collins started as a musician before entering the business world and has collaborated on marketing with dominant cultural forces like Beyoncé and iTunes. This unique background gives him critical insight into the crossover between business and the arts, and how to go about knocking down the partition that consistently separates the two.”