Meet the IPMX Class of 2024: Ruchira Gupta, Indian Institute of Management Lucknow

Ruchira Gupta

Indian Institute of Management, Lucknow

“Seasoned professional skilled in creating and implementing marketing and advertising campaigns to help brands excel.”

Hometown: Chandigarh, India

Fun Fact About Yourself: Worked with Yuvraj Singh (A well know Indian cricketer) and his PR team for creating a campaign.

Undergraduate School and Major: Guru Nanak Dev University, Amritsar

Most Recent Employer and Job Title: PAYBACK (now Zillion), Marketing Communications Manager

Aside from your classmates, what was the key part of IIM Lucknow’s MBA programming that led you to choose this business school and why was it so important to you? IIM Lucknow Noida campus is situated in Delhi NCR and its proximity to leading companies HQ’s is of great advantage for someone looking forward to settling in the region.

What has been your favorite course or extracurricular activity at IIM Lucknow? What has been the most important lesson that you have learned from it? Strategic Management has been my favorite course because it has broadened my perspective and helped me appreciate the diverse viewpoints from which a single problem can be approached. It is the perspective that makes or breaks a business and that is exactly what I learnt here.

What excites you the most about the International Immersion? IPMX International Immersion is one of the most comprehensive immersion programs amongst 1-year MBAs that provides opportunities to learn from faculty and industry connects in three different countries in three weeks. Meeting diverse set of people, exploring cultures, and learning while exploring three beautiful countries – this is what excites me the most!

Describe your biggest accomplishment in your career so far: I, along with my team, launched India’s largest voucher platform. The launch campaign gained great traction and led to 10X expansion in loyalty base for Payback (now Zillion).

Describe your biggest accomplishment as an MBA student so far: I came to IPMX post maternity break, taking on a rigorous course has given me the confidence that I can balance demanding work schedule and family life.

What do you hope to do after graduation? I plan to build on my extensive experience in marketing and advertising, developing and executing successful campaigns across multiple channels. I would like to pursue a Product Marketing role to enable me to not only use my experience but also apply my newly acquired skills.

What advice would you give to help potential applicants gain admission into IIM Lucknow? IPMX is one of the best choices available to executives with higher experience, thus prepare well for GMAT and ensure you are clear about the career choices you want to pursue post MBA. That clarity is most essential to draw out maximum learning from this fast-paced MBA program.


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