P&Q’s Must Reads: Europe Rising: U.S. Student Interest In EU Business Programs Surges Amid Domestic Shifts

Hello everyone  — Welcome back to Poets&Quants’ Must Reads, a quick, digestible recap of the top business school news, sponsored by CentreCourt, P&Q’s virtual admission events.

I’m your host, Kristy Bleizeffer, and I’ll be highlighting the most important P&Q stories you might have missed. So, let’s get to it. 

No. 1: Europe Rising: U.S. Student Interest In EU Business Programs Surges Amid Domestic Shifts

As U.S. business schools contend with declining domestic enrollment, flatlining growth in specialized master’s programs, and increasing competition from online options, a quiet shift is underway. Europe is capturing the attention of American students in growing numbers, and new data suggests the movement is far more structured than speculative.

This article delves into new data from Studyportals that has been tracking sentiments of prospective U.S. business students over the past year. Find more insights on the data now, form our homepage.

No. 2: Why Aren’t More International Students Choosing India’s Booming B-Schools?

A new CarringtonCrisp survey reveals that only 8% of international prospects consider India a study destination, even as appetite for short-term and joint programs is high.

Recognizing the opportunity gap, the Indian government has taken steps to increase international enrollments.

Find out now in this article, up now on our homepage.

No. 3: Tech Losing Its Shine: MBA Candidates Show Waning Interest In The Sector

Interest in technology careers is cooling among future business school students, according to the 2025 Prospective Students Survey from the Graduate Management Admission Council. The report shows that just 35% of respondents are considering careers in tech, down from 39% the year before — a 10% year-over-year decline.

While technology still ranks as the third most attractive industry — after consulting (50%) and financial services (41%) — the trendline marks a noticeable shift. 

You can read more about this shift now, from our news tab.

No. 4: Our Weekly Round Up of  News You Can Use

No matter where you are in your MBA journey, we bring several helpful stories for you this week.

First up: 2025-2026 MBA Application Deadlines At Leading Business Schools. We’ve updated the list to give you the most up-to-date info for all your target schools. Find this guide on our homepage. 

Next: What Europe’s MBA Admissions Directors Want You To Know. This article, up now on our homepage, offers insider advice for students looking to study in Europe. 

Finally: Can You Change A “Ding” Into An “Accept”? In this article, a former HBS AdComm director’s outlines the 4 pillars that matter. You can find it our admissions hub.

And, that’s it for this week’s Must Reads recap. 

I also want to alert school seekers to our events tab from our main menu. There, you’ll find all the upcoming admissions events for a range of degrees and programs including full-time and online MBAs, specialized masters, entrepreneurship and more. Registration is free.

Again, I’m Kristy Bleizeffer, and you can join me next week, right here, for a recap of what’s important in the world of business education. Thanks for listening.

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