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MBA School Profile
Program Information
Program Type: Analytics & Data Science, Business Analytics
Tuition: $48,366
Program Length: 1 year
Program Start: Fall
Delivery Method: On-Campus
Contact Information:
Email
214-768-1214
Southern Methodist UniversityCox School of BusinessSuite 1256212 Bishop Blvd.Dallas, Texas 75275
The profile was last updated on December 28, 2022. If you have any questions, please contact our general manager.
The Master of Science in Business Analytics (MSBA) degree program at SMU Cox provides students with the expertise and specialized skills employers in business intelligence, IT, data mining, marketing, operations and consulting fields are demanding now. The broad and intensive curriculum across a range of management disciplines and functions explores the latest methods of translating data into relevant information for decision-makers. The MSBA program provides students with a business analytics degree and prepares students to launch successful careers in the burgeoning field of business analytics from business analysts, data analysts, marketing analysts, financial analysts, data base and data warehouse architects to data scientists.
The Cox School of Business MSBA is a 33 credit hour, two semester (four, seven-week Modules) degree. This degree program is “jointly owned” by the Information Technology and Operations Management Department and the Marketing Department. Students have the option of two program specialization, or tracks, one focusing more attention on data base concepts and applications (Business Process Analytics) and the other focusing more attention on marketing research practices and consumer-centric analytics (Customer Analytics).
Students enroll in the fall semester and graduate in May. No full-time work experience is required for admission.
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