Alex Ruiz Lee

Founder and Managing Director

ARLee Consulting

Barcelona

Spain

Net Promoter Score: 10.00

Consultant Bio

I’m an INSEAD MBA graduate (MBA’11D) and a former Executive Director and Head of HR and CSR at one of Samsung Electronics’ biggest subsidiaries worldwide (at age 34, youngest in company’s history) with annual revenue of over US$2.0 billion dollars and more than 2,000 employees. With my experience in HR and my MBA background, I understand the ins and outs of top MBA programs and know exactly what it takes to stand out. Now, I’m dedicated to helping applicants like you get accepted to top-tier programs.

After 5 years of success in the corporate world at Samsung between South Korea and Mexico, I decided to leave the company and founded ARLee Consulting, where I combine my professional experience with a passion for helping others. My goal is simple: to guide you through every aspect of the MBA application process – from crafting a compelling story to acing your interviews.

Some additional facts about me:

– Born in Barcelona into a multicultural family (Spanish dad and Korean mom), I've had a
global perspective from the start, which influences the way I approach applications.
– Two undergrad degrees in Telecommunications Engineering (Universitat Politecnica de
Catalunya) and Business (Universitat de Barcelona), and MSc in Telecommunications (New
Jersey Institute of Technology – Magna Cum Laude).
– Diverse professional background spanning Consumer Electronics, Private Equity, IT &
Management Consulting and Telecommunications.
– Extensive international experience working and/or studying in the US, Mexico, Spain,
France, Singapore, South Korea, Peru and Cambodia.
– Fluent in multiple languages: I'm fluent in English, Spanish and Catalan and conversant in
Korean and French – a true asset when working with clients from diverse backgrounds.
– Seasoned admissions interviewer for INSEAD

Company Information

ARLee Consulting was founded in 2017. After a rewarding career as the Executive Director and Head of HR and CSR at Samsung, where I worked in various international markets, I realized that my true passion lies in helping individuals achieve their career goals. That’s when I decided to transition into MBA admissions coaching, combining my experience with my desire to make a tangible impact.

ARLee Consulting was born out of my commitment to providing personalized, one-on-one strategic coaching designed to ensure that every part of your MBA application reflects your unique strengths and aligns with your goals. Unlike larger firms, where you’re passed around between multiple consultants, you’ll work directly with me every step of the way.

My approach goes beyond just reviewing essays and resumes—I collaborate with you to create a comprehensive strategy that showcases your best qualities and maximizes your chances at your target schools.

With my experience as Head of HR and strong business acumen combined with an MBA from INSEAD, I bring a strategic approach to admissions. I leverage my HR expertise to assess your career trajectory and craft compelling career goals to ensure your application connects all the dots. I also apply my business strategy background to craft a persuasive story that showcases your best qualities and positions you for long-term success. All in all, I bring deep insights into what top programs are looking for, and how to make your application stand out from the competition. I offer end-to-end support, from the initial brainstorming through interview prep to the very last step when you hear about the final decision from schools, ensuring you’re fully prepared for every stage of the process.

Menu of Services and Associated Costs

At ARLee Consulting, I offer a range of tailored services to help you navigate every step of the
MBA admissions process. Whether you’re looking for end-to-end support or need assistance with
specific parts of your application, our packages are designed to meet your unique needs and goals.
Our most popular packages are:

1. Comprehensive End-to-End School Package
$3,495 (for 1 school)

Our Flagship Package – the ultimate all-in-one package for those seeking complete guidance
throughout the MBA admissions journey, from start to finish.

Includes:

  • End-to-End Coaching: Personalized, one-on-one guidance.
  • Building Your MBA Story: Analysis, planning, and strategic development.
  • Essay, Resume, and Letter of Recommendation Review: Full reviews and edits.
  • Interview Preparation: Coaching for mock and video interviews.
  • Scholarship Essay Assistance: Support for your funding applications.
  • Waitlist Strategy: Expert advice if you’re placed on a waitlist.
  • Career Coaching: Tailored to help you align your MBA experience with your career aspirations.

2. Application Review Package
$2,895 (for 1 school)

For applicants who have drafts ready and need in-depth guidance to strengthen and refine their
application before submission.

Includes:

  • Comprehensive Review: Essays, resume, and Letters of Recommendation.
  • Tailored Strategic Coaching: Overhaul and enhance your application to maximize its
    impact.

3. Last-Minute Application Review
$1,295 (for 1 school)
For applicants who are just days away from the deadline and need a final review to ensure their
application is polished and ready.

Includes:

  • Final Checks: Last-minute reviews and edits to ensure everything is aligned and ready for
    submission.
  • Quick Turnaround: Fast review of all application elements.

4. Interview Prep
$695
Targeted coaching for applicants invited to interviews, helping you perform at your best during the
critical interview stage.

Includes:

  • Mock Interview: Simulated interview with personalized feedback.
  • Custom Preparation Tips: Tailored guidance based on your target schools’ interview
    format.

Let’s Get Started on Your Dream MBA Journey!

At ARLee Consulting, we’re committed to your success. Reach out today for a free consultation to
discuss how we can craft the perfect strategy to help you get into your dream schools.

We also specialize in EMBA, MiM, MFin, MPP, and other graduate and undergraduate programs.

Location: Barcelona Spain

Phone: +34 696 097 784

Email: alex@arleeconsulting.com

Website: https://www.ARLeeConsulting.com

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P&Q Consultant Reviews

  • Great Coaching With Alex
    2 weeks ago
    Alex was an incredible coach throughout my MBA application journey, and I’m certain I couldn’t have achieved the same results without his help. From the start, he made the process, which can feel overwhelming, much more approachable and manageable with his consistent support and expertise. Even during the stressful moments of applying to competitive schools, Alex was always available to answer my questions and provide valuable advice. His calm and supportive approach helped me stay focused and confident at every step. What sets Alex apart is his ability to adapt his guidance to each individual. He took the time to understand my strengths and weaknesses, helping me craft a story that felt authentic in both essays and interviews. I highly recommend Alex for anyone looking for structured and ...
    Read the full review
    Class of 2026 Anonymous
    All reviews are independently verified by Poets&Quants staff.
  • Excellent Advisor
    1 month ago
    I am very happy with my overall experience with Alex. I was not convinced by other admission consultants' packages, which mostly involved limited reviews and a much more hands off approach. I came across ARLee Consulting and from the get go noticed that he was very clear with the pricing and end to end service he provided. I especially appreciated his efficient and timely approach to the process, doing things himself, emphasizing I should enjoy the journey and let him manage deadlines, which also let me study worry-free for the GMAT and score a 715. I find his approach to helping me build my profile was stellar, guiding me through the process and helping me portray myself in the best way possible. Reviews for the different ...
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    Class of 2027 Anonymous
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  • He Got Me Into Every Business School With Scholarships. Enough Said.
    2 months ago
    After a lot of searching I came across Alex. Here’s what you really need to know: 1. I can attest Alex’s support is what got me offers (with scholarships) at INSEAD, LBS, Oxford SAID, and Cambridge Judge. 2. I had a GMAT score of only 625 and a competitive but unremarkable CV with several issues needing addressing. 3. Alex works with you directly - no hidden fees, no inexperienced consultants, no bs - only results. 4. Alex will support you end to end: essays, questions, concerns - he has got you. 5. Alex is very experienced: he’s connected to the industry and is very up to date with all developments. His finger is on the pulse and he’s seen it all. You want this from an expert ...
    Read the full review
    Class of 2025 Admit
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  • Best Decision
    9 months ago
    Working with Alex was one of the best decisions I’ve made in my application process. Alex helped me gained an admit to the LBS GMiM programme, the only programme I applied for. I decided to seek the help of a consultant because I was unfamiliar with the business school admissions process and I have non-traditional career goals and background, so I was looking for someone who can guide me in the right direction, help me structure my story, and help me understand what the school is looking for. I had a great first impression of Alex, because firstly, he was very quick to respond to my initial enquiry email, and secondly, during our initial call, he took the time to really understand my background and to ...
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    Class of 2025 Admit
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  • Best Advisor - Thank You For Everything!
    9 months ago
    10/10. I am thankful to GMATClub and Poets&Quants for introducing me to ARLee. Alex has been extremely helpful in understanding my ambitions and setting realistic steps towards achieving the same. Alex, being from INSEAD, as a student, alumni and interviewer, provides the best advice throughout the journey. With quick turn arond time, Alex ensures you have a solid plan and progress. His guidance has helped me put my best foot forward. The best aspect about ARLee services is that Alex sets the ground reality first and then motivates us to do our best. Anyone searching for sound advise need not look any further.
    Class of 2025 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Alex Made My Dreams Come True!!
    9 months ago
    Alex is an absolute gem of a coach, and I can confidently say that my journey to my dream MBA program wouldn't have been the same without him. From start to finish, Alex's dedication and expertise shone through, making the entire process not just manageable but almost enjoyable. Despite the inherent stress of applying to top-tier business schools, Alex's unwavering support and round-the-clock availability eased any anxieties I had (especially during results week!). His insightful advice was always just a message or call away, providing me with the guidance I needed at every step. What truly sets Alex apart is his ability to tailor his approach to each individual's unique strengths and weaknesses. Despite my initial struggles with a low GMAT score, Alex never once faltered in ...
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    Inayat Batra
    MBA Class of 2025 Admit
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  • Couldn't Be Happier With Alex!
    1 year ago
    When I first decided to apply for an MBA, and for INSEAD specifically, I wasn't particularly looking for an admissions consultant to help me with the process – I'd attempted to work with consultants in the past during my application process for undergrad, and generally just felt that the advice given out was relatively cookie cutter. My impression of consultants was that they wouldn't really try to figure out what made you unique and wanted to stick to a formula to try and get you in. I came across Alex on GMATClub rather by accident as I was soliciting some advice on my profile on some public threads. He'd replied to one of my questions with an extremely detailed and thoughtful answer, and when I ...
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    Class of 2024 Admit
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  • Alex Is The Expert Of Experts! Highly Recommend
    1 year ago
    I approached Alex with an unconventional background in the fashion industry, coupled with the fact that I was 35 years old. Crafting a cohesive narrative for my MBA application and explaining why I was pursuing it at this stage posed a significant challenge. I met with several other consultants, all of whom expressed doubts about my chances at INSEAD. They offered standard feedback and suggested alternative schools as safer options. However, my meeting with Alex was different. While acknowledging the obstacles I faced, he stood out by presenting a clear and confident strategy for securing admission. Alex's expertise is unrivaled; he is truly the expert of experts. He possesses an in-depth understanding of the entire application and admissions process, both inside and out. His insights ...
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    Class of 2024 Admit
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  • Alex Rocks!
    2 years ago
    Working with Alex was truly a pleasure. His approach is efficient, timely, and definitely comprehensive. In terms of quality to price, his service is hard to beat if your goal is to get into a top business school: he has an extreme sensitivity in evaluating you and understands how to best enhance you in the eyes of the admission officer. His support is constant throughout the entire selection process, through email or WhatsApp you can rest assured that he will respond in a very short time. Also, no less important, this journey with him not only got me admitted to INSEAD but also helped as professional mentorship: I gained greater awareness of my strengths and weaknesses with clarity and synthesis. Highly recommended, really!
    Class of 2024 Admit
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  • Alex - The Consummate Admissions Consulting Professional
    3 years ago
    If you need help with gaining admission to INSEAD, look no further. Alex is the best person to help you navigate the entire process. Given that I was a re-applicant, and knowing that INSEAD is not re-applicant friendly, Alex's insights and guidance were critical in my admission to my dream MBA program. Why choose Alex? I will mention three key points. 1) Alex takes the time to get to know your profile holistically and in great detail - not just professionally but also personally. He spent many hours on the phone/email to understand my goals and background. He is not dismissive of all facets of your profile. Alex is genuinely committed to your success. He provides honest and beneficial feedback on how you can improve your ...
    Read the full review
    Class of 2023 Admit
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  • More Than Just Acceptance
    3 years ago
    I first came in contact with Alex through another friend of mine who attended INSEAD. Alex helped me with my application for INSEAD despite my low GPA. At first, I was quite reluctant to even ask since I didn't think I'd possibly stand a chance with my GPA, but Alex reassured me and put faith in me throughout the process. I scored 710 on the GMAT. Alex held my hand every step of the way through the application and guided me in the correct direction. In truth, Alex not only helped me with my application but also opened my eyes to how I should present myself in front of others. Would highly recommend him!
    Class of 2023 Admit
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  • Alex Is The Best For INSEAD
    4 years ago
    I was applying to 2 top business schools, IESE and INSEAD, which all accepted me. ARLee Consulting was a key factor in helping me getting admission to INSEAD. Alex was a pleasure to work with and his advice had real results. He was a frank person and not shy to tell you that your score wasn't good enough for an elite school; however, he was always very supportive and never gave up on my application with a low GMAT score. Once I took another test and achieved a better score, he always believed I could do it. I was hesitant at first about using a consultant, but Alex proved me wrong. He has shown me a different world when you have a consultant. He was thoughtful and ...
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    Class of 2022 Admit
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  • Alex Is The One Without Any Doubt
    4 years ago
    My experience with Alex dated back to exactly 1 year ago when I was debating with myself whether I should use a consultant or not. I was quite stressed about my subpar GMAT and mediocre undergrad. I was looking for someone who can help me with the whole application process. In hindsight, it was the best decision that I could've ever made. His forte lies in his honesty, knowledge, and professionalism. 1. Honesty: He is not someone who might not give us what we want to hear; his feedback was always honest, unbiased, and objective, thereby allowing me to exactly know what my strengths and drawbacks are. By knowing those, I was able to know what I need to highlight more and less respectively. 2. ...
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    Class of 2022 D admit
    MBA Class of 2022 Admit
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  • Superb Consultant
    5 years ago
    I received an admit to one of my dream schools, with a large scholarship! Alex was a fantastic coach, a brilliant mentor, and understood the strengths and weaknesses of my profile perfectly. Alex's body of knowledge about European schools was second to none, and he constantly reassured me throughout the process, with a positive outlook on everything! It was a pleasure working with Alex and I looked forward to our calls and receiving his feedback. His turnaround time for my work was exceptional, and I felt incredibly well guided through the whole process. I would not hesitate to recommend Alex to any prospective MBA candidate. Thanks!
    Class of 2021 Admit
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  • Get Your Best With The Best
    5 years ago
    It has been as smooth as it was enriching to work with Alex. Since our first contact, he has been very responsive and caring, answering every email no later than 24 hours, at any time, providing insightful pointers and corrections, pushing yourself to excel in your essays, and taking the best out of your CV. With him, I applied to INSEAD and NUS being admitted to both BS. With his experience, he delivers a very valuable contribution to your application. He knows perfectly how the processes work, how the interviews are held, and what do the Admissions Officers look for in an applicant. I certainly would have struggled without his help. I can not be more thankful for having Alex as my Admissions Consultant choice, and I would recommend to ...
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    Ramon Elias
    MBA Class of 2021 Admit
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  • Alex made my dream to come true
    5 years ago
    I owe Alex a big thanks for being accepted at my target school (INSEAD). I cannot express by words how much Alex was helpful during my application process and frankly speaking I could not have made it without his help. I struggled enormously with my academics, sat multiple times for GMAT and GRE, and fought hard to reach ‘average’ of my class. I failed. From academics’ point of view, I did not make it. I even delayed my application by one year because I was so desperately not able to cross GMAT/GRE threshold that I felt ashamed to apply with my scores. That is when I met Alex (thanks to GMATClub) and after just one consultation my mind towards the whole application process changed. He could have ...
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    Class of 2021 Admit
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  • I got into INSEAD and HEC Paris with his help. Scholarships secured
    5 years ago
    Alex helped me with my application for INSEAD and HEC Paris. I got admitted by both. He paid a lot of attention to my personal experience to help me get the best out of my past. I'm not a high GMATer nor a stellar applicant with an IB background. But he knows what I should present in my essays. The application process was exhausting and time-consuming. Alex was with me all the way. His response is super quick. It's easy for us to write un-necessary stories in the essays or derive from the right direction. He can identify those pain-points and give good advice. At last, Alex is a friend to me now.
    Class of 2021 Admit
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  • Our Success Journey to INSEAD Through ARLee Consulting!
    6 years ago
    My spouse and I applied for INSEAD for the MBA J20 and received admissions in R1. We both hired Alex Ruiz Lee to help with our application process and that truly made a difference to our attempts. Coming from the competitive Indian pool of applicants, we were disappointed with our below-average GMAT scores (for Indian applicants) and wanted to make up for our probability of success by writing an extra-ordinary application. INSEAD was our top priority school and wanted to hire some consultant who has a thorough knowledge of INSEAD and its application process. We met Alex on the GMAT club forum and after a few initial conversations with him, we were convinced that he can help us submit an excellent application. Couple of things ...
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    Class of 2020 Admit
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  • Simply the Best
    6 years ago
    I found Alex on the GMAT Club around two weeks after I began to write my documents for the INSEAD application. He contacted me after I posted my profile for an evaluation on the forum. We exchanged a few emails, had a phone call and finally, I decided to hire him for a two-school comprehensive end to end package. Our first task was to reorganize my CV. From this point, I knew I made the right choice of hiring him. I went from a standard work application CV to a perfectly organized and synthetic summary of my life. From this point, I followed all his direction for the next months. It took time, much revision, but in the end, we made it. Thanks to Alex I succeeded ...
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    Class of 2020 Admit
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  • Highly Recommended!
    6 years ago
    With the deadline for INSEAD applications looming and a hectic schedule at work, I knew I needed assistance in making sure I put my best foot forward. I have also made some interesting choices in my career, so telling my story was always going to be challenging. What I had in mind was someone to read over my essays and provide feedback - what works and what doesn't. I sent a few cold emails and Alex was the first to respond. I had read the testimonials online, so thought it was worth a try. Alex's services far exceeded my expectations. He invests a lot of energy to understand your story and pick vulnerabilities. He is critical and yes, the feedback keeps on coming but I think ...
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    Class of 2020 Admit
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  • Alex Is Truly The BEST!
    6 years ago
    I found Alex on the GMAT Club after being Ding by my target school INSEAD without even an interview. I was so disappointed that I asked for a Ding analysis to 2 admissions consultants. The first one pointed out all the flaws in my application and made me understand that with my profile, it was like a joke to believe that I even stood a chance for a business school like INSEAD or even an MBA at all. To be honest, this consultant discouraged me a little bit about my MBA plans. Then, Alex proposed to me to perform another ding analysis. The same thing, he pointed out flaws in my application, but conversely, to the other consultant, he took time to understand my profile and ...
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    Class of 2019 Admit
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  • More Than Just A Consultant
    6 years ago
    One of the critical decisions in the application process is whether to work with an admission consultant. I chose to work with Alex when I received a profile review in GMATClub. Because through the feedback, I realized that I need someone who has a thorough understanding of the target school and well-organized writing and that Alex is the one. Alex is very responsive and knowledgeable. He provides constructive advice to my queries. His HR director background and INSEAD experiences ensure his ability to coach candidates properly. Alex quickly captures the characters of candidates and effectively helps with reflecting those in essays. I would recommend Alex to prospective MBA candidates, especially INSEAD applicants.
    Class of 2019 Admit
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  • Success Starts Here :-)
    6 years ago
    I met Alex via GMAT club when he responded to my profile evaluation post early this year. I like the way he has provided detailed feedback on my profile highlighting my strengths and my areas on improvement rather than providing generic feedback. He also guided me in finalizing the schools which are best suited for my aspirations. As we all know, for a strong B-school application, having a balanced mix of professional and personal achievements is really important. Alex has deep insight into what qualities B-Schools are looking in their students and how your professional and personal experience can be put together to make a strong application. Like they say you should never hide anything from your doctor or lawyer if you really want them to ...
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    Vyom Gulia
    MBA
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