Harvard | Mr. Food Tech Start Ups
GMAT 720, GPA 3.5
Harvard | Mr. The Builder
GMAT 740, GPA 4.0
Harvard | Mr. International Oil
GMAT 710, GPA 3.7
Chicago Booth | Mr. Overrepresented Indian Engineer
GMAT 740, GPA 8.78/10
Berkeley Haas | Mr. Biz Human Rights
GRE 710, GPA 8/10
Darden | Mr. Program Manager
GRE 324, GPA 3.74
Harvard | Mr. Consulting To Emerging Markets Banking
GRE 130, GPA 3.6 equivalent
Harvard | Mr. Comeback Kid
GMAT 770, GPA 2.8
Stanford GSB | Mr. Greek Taverna
GMAT 730, GPA 7.03/10
Harvard | Ms. Biotech Ops
GMAT 770, GPA 3.53
NYU Stern | Mr. Development
GMAT 690, GPA 2.5
Chicago Booth | Mr. Energy Operations
GRE 330, GPA 3.85
Harvard | Mr. Big 4 To Healthcare Reformer
GRE 338, GPA 4.0 (1st Class Honours - UK - Deans List)
Wharton | Mr. Steelmaker To Consultant
GMAT 760, GPA 3.04/4.0
Duke Fuqua | Mr. Indian Quant
GMAT 745, GPA 9.6 out of 10
Stanford GSB | Mr. Food & Education Entrepreneur
GMAT 720, GPA 4.0
Harvard | Mr. Standard Military
GMAT 700, GPA 3.74
Harvard | Ms. Gay Engineer
GMAT 730, GPA 3.6
Harvard | Mr. Lieutenant To Consultant
GMAT 760, GPA 3.7
Duke Fuqua | Mr. IB Back Office To Front Office/Consulting
GMAT 640, GPA 2.8
Tuck | Mr. Infantry Officer To MBA
GRE 314, GPA 3.4
Rice Business | Mr. Future Energy Consultant
GRE Received a GRE Waiver, GPA 3.3
Berkeley Haas | Mr. Campaigns To Business
GMAT 750, GPA 3.19
MIT Sloan | Mr. Special Forces
GMAT 720, GPA 3.82
Columbia | Mr. Fingers Crossed
GMAT 730, GPA 3.2
Harvard | Ms. Egyptian Heritage
GRE 320, GPA 3.7
Harvard | Mr. Investor & Operator (2+2)
GMAT 720, GPA 3.85

Alex Ruiz Lee

Founder and Managing Director

ARLee Consulting



Net Promoter Score: 10

Consultant Bio

I am an MBA graduate of INSEAD and the former Executive Director and Head of HR and CSR of one of Samsung Electronics’ biggest subsidiaries worldwide (at age 34, youngest in company’s history) with annual revenue of over US$2.0 billion and more than 2,000 employees.

I started coaching MBA applicants right after graduating from INSEAD in 2012. At that time, it was more like a hobby while focusing on my career at Samsung. However, over the years, I found myself more and more interested in the admissions consulting world and realized it was the perfect job to complement my HR career: after all, one of the main focuses of HR is helping people advance in their careers, which is precisely what I do now as a fully dedicated admissions coach.

Additional facts about me:

  • I have experience as Admissions Interviewer for INSEAD
  • I was born and raised in Barcelona in a multicultural family (Spanish dad and Korean mom)
  • I hold two undergrad degrees in Telecommunications Engineering (Universitat Politecnica de Catalunya) and Business (Universitat de Barcelona), and an MSc in Telecommunications (New Jersey Institute of Technology – Magna Cum Laude)
  • My professional background includes Private Equity, IT & Management Consulting and Telecommunications
  • I have worked and/or studied in the US, Mexico, Spain, France, Singapore, South Korea, Peru,
    and Cambodia
  • I am fluent in English, Spanish and Catalan, and conversant in Korean and French

Company Information

After 5 years between South Korea and Mexico, I decided to leave Samsung to set up my own consultancy firm, ARLee Consulting, where I help applicants just like you get accepted to the world’s Top MBA Programs.

What distinguishes ARLee Consulting?

(1) I put my HR hat on

Leveraging my HR experience, I look at admissions through the Recruiting Lens. Furthermore, I am very familiar with different organizational structures, and I know well the Job Description for most roles. Additionally, I am also able to offer Career Coaching as part of our services, which is
particularly useful for those applicants with no clear post-MBA career goals.

(2) I bring industry expertise and strong business acumen

When it comes to resume, essay, and recommendation writing, I don’t limit my role to purely editing the materials. Instead, leveraging my industry expertise and strong business acumen, I take an active approach and advise you on what and what doesn’t make sense from both career and admissions perspectives.

(3) I provide a really fast turnaround

Most of the time, my turnaround is just a few hours (sometimes even a few minutes!) and typically never goes beyond 24 hours.

(4) I am very flexible

Something that distinguishes me from the rest of the admissions consultants is that I try to adapt to our clients’ needs. Therefore, I am open to discuss the service and fees that best suit you.

Menu of Services and Associated Costs

Our most successful product is the COMPREHENSIVE END-TO-END PACKAGE. It is meant for applicants at an early stage of the application process who would like guidance all the way through, from beginning to end. It includes all the services we offer.

– End-to-End Coaching
– Analysis and Planning
– Review and Editing of Resume/CV, Essays, and Letters of Recommendation
– Video Interview Prep
– Interview Prep
– Scholarship Essay Support
– Waitlist Strategy
– Career Coaching (unique)
– And much more…

Our rates* for multiple school packages are:
1 school: US$2,950
2 schools: US$4,450
3 schools: US$5,450
4 schools: US$6,250
5 schools: US$6,950
6 schools: US$7,750
7 schools: US$8,550
8 schools: US$9,350
9 schools: US$9,950
10 schools: US$10,550

For more schools, please request a quote. We can split the payment into several installments depending on the package you purchase.

Another popular product is our APPLICATION REVIEW PACKAGE. This is meant for applicants at a more advanced stage of the application process (e.g. already have some drafts) who need help bringing the entire application to completion (i.e. resume, essays, and letters of recommendation) and who do not necessarily need post-submission guidance (e.g. interview prep).

Rates for a complete Application Review Package start at *US$2295 for 1 school. It can be customized to only specific elements (e.g. review of only essays). Please, request a quote.

We also offer a LAST-MINUTE APPLICATION REVIEW PACKAGE. This is meant for applicants who are almost ready to submit and, 2-3 days before submitting, would like a last-minute professional review to fine-tune their entire applications, or just some components (e.g. resume, essays, or LoRs).

Rates start at *US$995 for 1 school.

Lastly, we are very flexible, so we can completely CUSTOMIZE a package to meet your needs. Please, request a quote.

We also specialize in EMBA, MiM, MFin, MPP, and any other graduate and undergraduate programs.

Take the first step towards acceptance by reaching out to us and get a Free Profile Evaluation.

Contact us and let’s have a detailed discussion about YOUR FUTURE!

* We also accept payment in EUR

Location: Barcelona Spain

Phone: +34 696 097 784

Email: alex@arleeconsulting.com

Website: https://www.ARLeeConsulting.com

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10=Without Hesitation, 1=I would advise against it.

Select "N/A" if you are a career coaching client only.

Select "N/A" if you are a career coaching client only.

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P&Q Consultant Reviews

  • More Than Just Acceptance
    2 weeks ago
    I first came in contact with Alex through another friend of mine who attended INSEAD. Alex helped me with my application for INSEAD despite my low GPA. At first, I was quite reluctant to even ask since I didn't think I'd possibly stand a chance with my GPA, but Alex reassured me and put faith in me throughout the process. I scored 710 on the GMAT. Alex held my hand every step of the way through the application and guided me in the correct direction. In truth, Alex not only helped me with my application but also opened my eyes to how I should present myself in front of others. Would highly recommend him!
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Alex Is The Best For INSEAD
    11 months ago
    I was applying to 2 top business schools, IESE and INSEAD, which all accepted me. ARLee Consulting was a key factor in helping me getting admission to INSEAD. Alex was a pleasure to work with and his advice had real results. He was a frank person and not shy to tell you that your score wasn't good enough for an elite school; however, he was always very supportive and never gave up on my application with a low GMAT score. Once I took another test and achieved a better score, he always believed I could do it. I was hesitant at first about using a consultant, but Alex proved me wrong. He has shown me a different world when you have a consultant. He was thoughtful and ...
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    Class of 2022 Admit
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  • Alex Is The One Without Any Doubt
    1 year ago
    My experience with Alex dated back to exactly 1 year ago when I was debating with myself whether I should use a consultant or not. I was quite stressed about my subpar GMAT and mediocre undergrad. I was looking for someone who can help me with the whole application process. In hindsight, it was the best decision that I could've ever made. His forte lies in his honesty, knowledge, and professionalism. 1. Honesty: He is not someone who might not give us what we want to hear; his feedback was always honest, unbiased, and objective, thereby allowing me to exactly know what my strengths and drawbacks are. By knowing those, I was able to know what I need to highlight more and less respectively. 2. ...
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    Class of 2022 D admit
    MBA Class of 2022 Admit
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  • Superb Consultant
    2 years ago
    I received an admit to one of my dream schools, with a large scholarship! Alex was a fantastic coach, a brilliant mentor, and understood the strengths and weaknesses of my profile perfectly. Alex's body of knowledge about European schools was second to none, and he constantly reassured me throughout the process, with a positive outlook on everything! It was a pleasure working with Alex and I looked forward to our calls and receiving his feedback. His turnaround time for my work was exceptional, and I felt incredibly well guided through the whole process. I would not hesitate to recommend Alex to any prospective MBA candidate. Thanks!
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Get Your Best With The Best
    2 years ago
    It has been as smooth as it was enriching to work with Alex. Since our first contact, he has been very responsive and caring, answering every email no later than 24 hours, at any time, providing insightful pointers and corrections, pushing yourself to excel in your essays, and taking the best out of your CV. With him, I applied to INSEAD and NUS being admitted to both BS. With his experience, he delivers a very valuable contribution to your application. He knows perfectly how the processes work, how the interviews are held, and what do the Admissions Officers look for in an applicant. I certainly would have struggled without his help. I can not be more thankful for having Alex as my Admissions Consultant choice, and I would recommend to ...
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    Ramon Elias
    MBA Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Alex made my dream to come true
    2 years ago
    I owe Alex a big thanks for being accepted at my target school (INSEAD). I cannot express by words how much Alex was helpful during my application process and frankly speaking I could not have made it without his help. I struggled enormously with my academics, sat multiple times for GMAT and GRE, and fought hard to reach ‘average’ of my class. I failed. From academics’ point of view, I did not make it. I even delayed my application by one year because I was so desperately not able to cross GMAT/GRE threshold that I felt ashamed to apply with my scores. That is when I met Alex (thanks to GMATClub) and after just one consultation my mind towards the whole application process changed. He could have ...
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    Class of 2021 Admit
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  • I got into INSEAD and HEC Paris with his help. Scholarships secured
    2 years ago
    Alex helped me with my application for INSEAD and HEC Paris. I got admitted by both. He paid a lot of attention to my personal experience to help me get the best out of my past. I'm not a high GMATer nor a stellar applicant with an IB background. But he knows what I should present in my essays. The application process was exhausting and time-consuming. Alex was with me all the way. His response is super quick. It's easy for us to write un-necessary stories in the essays or derive from the right direction. He can identify those pain-points and give good advice. At last, Alex is a friend to me now.
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Our Success Journey to INSEAD Through ARLee Consulting!
    3 years ago
    My spouse and I applied for INSEAD for the MBA J20 and received admissions in R1. We both hired Alex Ruiz Lee to help with our application process and that truly made a difference to our attempts. Coming from the competitive Indian pool of applicants, we were disappointed with our below-average GMAT scores (for Indian applicants) and wanted to make up for our probability of success by writing an extra-ordinary application. INSEAD was our top priority school and wanted to hire some consultant who has a thorough knowledge of INSEAD and its application process. We met Alex on the GMAT club forum and after a few initial conversations with him, we were convinced that he can help us submit an excellent application. Couple of things ...
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    Class of 2020 Admit
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  • Simply the Best
    3 years ago
    I found Alex on the GMAT Club around two weeks after I began to write my documents for the INSEAD application. He contacted me after I posted my profile for an evaluation on the forum. We exchanged a few emails, had a phone call and finally, I decided to hire him for a two-school comprehensive end to end package. Our first task was to reorganize my CV. From this point, I knew I made the right choice of hiring him. I went from a standard work application CV to a perfectly organized and synthetic summary of my life. From this point, I followed all his direction for the next months. It took time, much revision, but in the end, we made it. Thanks to Alex I succeeded ...
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    Class of 2020 Admit
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  • Highly Recommended!
    3 years ago
    With the deadline for INSEAD applications looming and a hectic schedule at work, I knew I needed assistance in making sure I put my best foot forward. I have also made some interesting choices in my career, so telling my story was always going to be challenging. What I had in mind was someone to read over my essays and provide feedback - what works and what doesn't. I sent a few cold emails and Alex was the first to respond. I had read the testimonials online, so thought it was worth a try. Alex's services far exceeded my expectations. He invests a lot of energy to understand your story and pick vulnerabilities. He is critical and yes, the feedback keeps on coming but I think ...
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    Class of 2020 Admit
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  • Alex Is Truly The BEST!
    3 years ago
    I found Alex on the GMAT Club after being Ding by my target school INSEAD without even an interview. I was so disappointed that I asked for a Ding analysis to 2 admissions consultants. The first one pointed out all the flaws in my application and made me understand that with my profile, it was like a joke to believe that I even stood a chance for a business school like INSEAD or even an MBA at all. To be honest, this consultant discouraged me a little bit about my MBA plans. Then, Alex proposed to me to perform another ding analysis. The same thing, he pointed out flaws in my application, but conversely, to the other consultant, he took time to understand my profile and ...
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    Class of 2019 Admit
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  • More Than Just A Consultant
    3 years ago
    One of the critical decisions in the application process is whether to work with an admission consultant. I chose to work with Alex when I received a profile review in GMATClub. Because through the feedback, I realized that I need someone who has a thorough understanding of the target school and well-organized writing and that Alex is the one. Alex is very responsive and knowledgeable. He provides constructive advice to my queries. His HR director background and INSEAD experiences ensure his ability to coach candidates properly. Alex quickly captures the characters of candidates and effectively helps with reflecting those in essays. I would recommend Alex to prospective MBA candidates, especially INSEAD applicants.
    Class of 2019 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Success Starts Here :-)
    3 years ago
    I met Alex via GMAT club when he responded to my profile evaluation post early this year. I like the way he has provided detailed feedback on my profile highlighting my strengths and my areas on improvement rather than providing generic feedback. He also guided me in finalizing the schools which are best suited for my aspirations. As we all know, for a strong B-school application, having a balanced mix of professional and personal achievements is really important. Alex has deep insight into what qualities B-Schools are looking in their students and how your professional and personal experience can be put together to make a strong application. Like they say you should never hide anything from your doctor or lawyer if you really want them to ...
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    Vyom Gulia
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