Jenn Kaufman

Senior Coach

MBA Protocol

New York

United States

Net Promoter Score: 9.80

Consultant Bio

Hi! I’m Jenn. I love working with clients on deepening and articulating their goals, creating a plan for reaching them, and telling their story in a cohesive and compelling way. I believe the application process can help prospective students better understand who they are, how they want to grow, and what they have to offer. And while I love the soul-searching part of the application process, working with me is also about process management – we’ll focus on the most efficient ways to get the many different parts of your applications where they need to be.

I’ve worked in health care and education in the government, not-for-profit, philanthropic, and corporate sectors. I have a special interest in clients seeking careers in social impact and innovation, health care, and education, as well as clients applying to dual-degree programs. I have an MBA in strategic management and economics from Booth and completed my undergrad degree at Columbia.

Company Information

Most MBA admissions firms start with your schools. We start with you.

Before we touch a single prompt, we help you answer the questions most consultants skip entirely: Who are you, really? What kind of leader do you become when no one’s watching? What does the life you actually want look like — not the one that looks good on LinkedIn?

That’s the blank page we start from. And it changes everything that comes after.

The best MBA application isn’t the most polished one. It’s the one that makes an admissions committee feel like they’ve genuinely met someone. That requires self-knowledge first —we call this process YouDiscovery™. It’s where every engagement begins. Then we help build the storytelling skills to translate it into essays, goal statements, and a resume adcoms wants to sponsor.

We help you figure out who you are. Then we help you figure out where to go.

Our Career Gameplan™ process — rooted in nearly two decades of career coaching — helps you get specific about the pivot you’re actually trying to make. New industry, function, geography, leadership role, or the “my path makes no sense on paper but I know I’m meant for more” kind. Your goals won’t just check the employability box. They’ll lay out a path you genuinely want to follow from here.

Then, we build your school portfolio around that vision. Not around rankings. Around fit — which schools are genuinely wired for your pivot, and which combination of reaches, matches, and safeties gives you the best shot at a strong admit and real scholarship money.

These three core differentiators: You Discovery™, Career Gameplanning™, and dynamic school portfolio strategy are what set our services apart and yield the results we meticulously track: $109,000 average scholarship per admitted client over the last three years and 99.1% of clients who follow our complete school portfolio guidance earn at least one top MBA admit.

We work with a deliberately small number of clients each year — so your coach knows your story, your goals, and what keeps you up at night before a deadline. The coaching is warm, direct, and occasionally irreverent. Our clients are consistently surprised by how much they enjoy the work.

We’re also the only MBA admissions firm that offers both a 7-day money-back guarantee and an MBA Success Guarantee on every package.

Founded by Angela Guido — Chicago Booth MBA, former BCG consultant — MBA Protocol has spent nearly 20 years helping aspiring MBAs build careers with more purpose, more impact, and more real human connection.

If you’re ready to discover who you are and who you want to become, we’re ready to help you find out — and build something extraordinary from what we find.

Featured Services

MBA Guided Quest Packages, Starting at $5,000

Full coach partnership on You Discovery™, Career Gameplanning™, school selection, unlimited essay drafts, and more. Different service levels beyond that available.

MBA LFG: Level Up, Focus, Get in

Deadline sprint community for the final 8 weeks before Round 1 and Round 2.

YOMO: You Only MBA Once

Post-admit career coaching to help you land the job that made the MBA worth it.

Location: New York, United States

Email: hello@mbaprotocol.com

Website: https://mbaprotocol.com

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P&Q Consultant Reviews

  • Jenn Went Above & Beyond, Helped A Non-Traditional Applicant Feel Confident!
    2 years ago
    Jenn is an expert! As someone with a "non-traditional" background, navigating the MBA application process seemed daunting. However, working with Jenn was foundational in helping me identify and reflect on my unique strengths, providing clear insight into what I could contribute to an MBA program. This ultimately made me feel more confident in the process. I'm excited to share that I'll be attending Wharton this upcoming fall of 2024! The MBA application journey is full of rejections and acceptances, unexpected twists and turns–a constant process of reflection. The support, wisdom, and opportunity for self-reflection provided by Jenn left me feeling proud and satisfied with my efforts and my application as a whole–regardless of the outcome. Thank you Jenn!
    Class of 2026 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Best MBA Coach! A Gifted Enabler!
    3 years ago
    I only applied to one school only with a specific healthcare related pathway and after I was invited for an interview, I started working with Jenn for the interview prep. Being an international, English as a second language, applying at R3, the final gate to the MBA entrance, which is the interview, had to be prepared very well. Jenn had an exceptional ability to comprehend my application packet, and really pick and choose the strengths and weaknesses of my application to tell a story as effective & efficient as possible when facing a possible interview questions. As English is not my native language, I worried I would get nervous during a real interview and not performing best of my abilities, but Jenn's naturally approachable ...
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    Class of 2025 Admit
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  • Hall Of Fame Coach, Teammate, Supporter
    3 years ago
    I’ve always thought that the most compelling stories are authentic, so in preparing for my applications, I sought a coach that could listen to my story, help me make sense of who I am, and show me how I might weave the most meaningful parts of myself into a genuine narrative. I lucked out with Jenn—not just because she’s a creative, meticulous editor or an absolute professional, but because she’s one of the most thoughtful and deeply empathetic people I know. Because Jenn is so committed to understanding others and has such a wealth of experiences to pull from, the suggestions she provides are always well-thought-out and well-timed. She has an innate ability to connect with people that, in combination with her fierce and unwavering support, ...
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    Class of 2025 Admit
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  • Jenn Is The Best!!
    4 years ago
    I loved my time working with Jenn and am so thankful for her support! As a non-traditional applicant (education and non-profit background) I felt some hesitancies around the MBA admissions process and was unsure how I could communicate my passions and values-driven career goals to an audience that felt unfamiliar to me. Jenn made the whole process feel so authentic to me, and I ultimately feel like I got so much value and reflection from the application process, even before I heard back from schools. I felt so supported, from the highest level brainstorming to specific questions about minute application details, I knew I could go to Jenn with anything. Jenn was also so instrumental in helping me prepare for my interviews. After our prep ...
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    Meredith Heckman
    MBA Class of 2025 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Go With Jenn!
    4 years ago
    After having exposure to several admissions consultants through the Forte MBA Launch On Demand program, Career Protocol’s mission and vision resonated with me the most: I wanted to use the MBA application process not only to get into b-school but also to learn and grow while doing it! Luckily, I got paired with Jenn: she has been an incredible partner, coach, and friend. During our early “discovery process” I was surprised at how quickly and deeply she was able to get to know me and extract key ideas to incorporate into essays. As for the essay writing, Jenn played a huge part in turning my “raw” nuggets into beautifully polished gemstones by helping to tie ideas together into over-arching essay themes and turning up the ...
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    Class of 2025 Admit
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  • An Empowering Expert!
    4 years ago
    I had the pleasure of working with Jenn as my MBA consultant. As someone who had to accelerate my application submission process, Jenn helped me remain focused and inspired as we evolved the story I wanted to tell. Importantly, Jenn is more than a mentor, cheerleader, or advisor—she is an empowerer. Not only did she guide me to explore and synthesize my experiences authentically, but she also compartmentalized the application process into something that felt seamless and fulfilling. With an eye for editing, a mind for the inner workings of MBA admissions, and a heart for crafting personal stories, Jenn is a rockstar at balancing the strategic with the tactical. Even after receiving acceptances from all 4 of my applied schools, 3 of which are ...
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    Class of 2025 Admit
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  • The Best Consultant!
    4 years ago
    Jenn was an absolute pleasure to work with throughout the MBA application process. I came to her with only a few months before the R1 deadlines, but she was able to seamlessly guide me through every step of the way, and remind me that I CAN do this! We started by diving into my motivations, values, and strengths to craft my story. Through this, we were able to fine-tune my essays to be as clear, creative, and unique as possible. Her attention to detail also helped me in coaching my recommenders to write me the most effective recommendations possible. Jenn allowed me to express myself through my apps while always providing me with the structure and support I needed. Once my apps were submitted, she ...
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    Class of 2024 Admit
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  • Nail Down Your Story With JENN!
    4 years ago
    I took the Interview Hero course from Career Protocol and that is when I met Jenn. I was paired with her for my interview prep. Jenn is a caring, honest, and encouraging person and she really helped me streamline my responses. She has deep knowledge about the various MBA programs and what sets them apart. Therefore, she is great when it comes to polishing answers to WHY a particular school and WHY MBA. She is also authentic and will tell you which parts of your story to keep and which to leave out (honestly, that turns out to be the most important thing when presenting your journey to adcom). Jenn completely transformed my approach to admissions in general. I absolutely loved the interview package as well. It ...
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    Anam Sethi
    MBA Class of N/A N/A
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  • Team Jenn!
    4 years ago
    I didn't start working with Jenn until the interview stage of the application process, but I wish I had been working with her from the start! Jenn immediately treated me as if I was her most important client. She went above and beyond the value of the package I purchased and helped me prepare and practice for my interviews until I felt comfortable going into each one with confidence. All of my interviews went very well, which I fully attribute to working with Jenn. She is an empathetic listener and made sure I presented my story and goals in a concise and compelling way while always staying true to my authentic self. Jenn truly cares about her clients' success and makes sure to follow up ...
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    Katharine Caffrey
    MBA Class of 2024 Admit
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  • Amazing Experience Working With Jenn!
    4 years ago
    Jenn has been absolutely instrumental to help me secure admission to my favorite MBA program. I reached out to Career Protocol quite late in the process (Early August for the first application due mid-September!), and Jenn kept me on track with clear deadlines and a structured work approach. I was quite dreading writing up my essays and Jenn's advice enabled me to surface my strengths and produce great essays. The entire process with Jess has been a blast and a worthwhile investment! Not only did I receive admission from my favorite program with a scholarship, I learned a great deal about myself, how to write the perfect CV and succeed in any interview! Last words to conclude, not only is she a great professional, she is an ...
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    Class of 2024 Admit
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  • Present The Most Authentic You
    4 years ago
    The MBA application process can be a grueling one that really forces you to examine who you are and what motivates you. When I say I could not have gotten through this process without Jenn that is not an exaggeration because I was applying to school during a global pandemic and navigating a stressful work environment at the same time. Jenn will provide honest feedback and keep you accountable but will do it with warmth and grace. She is your biggest support, sounding board, and advocate. I really struggled to get my GRE score up and she helped me try different strategies, pulling from her past experiences and past clients. As we worked through my essays and mapped out my path to an MBA, she ...
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    Class of 2023 Admit
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  • The Best MBA Hype-Woman
    4 years ago
    My time with Career Protocol, and more specifically, Jenn was invaluable to my MBA application and has enabled me to make the most out of my b-school experience. During my time working with her, Jenn was my biggest cheerleader and helped me not only craft my story for why b-school but also contextualize my unique strengths and “superpowers” as a candidate. I truly don’t think I would be the student, leader, and trailblazer I am today if I had not spent the hours upfront working with her and digging deep into my background, aspirations, and goals. This work and the continued assistance from the CP team have allowed me to 1) hit the ground running on my career and cut through the noise in my ...
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    Alissa Del Toro
    MBA Class of 2023 Admit
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  • You Want Jenn!
    4 years ago
    The return on my investment was having Jenn invest in me, helping me navigate the next step in my career, and walk out a more self-aware human. Jenn embodies the Career Protocol philosophy of ensuring you find joy in your career and the MBA process. Jenn's patience, empathy, collaborative nature, and kindness paired with her continuously pushing and asking the tough but right questions, made her an amazing partner. I could not have imagined having gone through the process with anyone else. At the beginning of the journey, Jenn took the time to get to know me and with my career goals being a bit fuzzy, she helped me narrow down what I wanted. In the middle of the process, she held me accountable and ...
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    Class of 2024 Admit
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  • Knowledgeable & Detail-Oriented
    4 years ago
    Jenn was fantastic to work with throughout my full-time MBA application process. I dove into the experience with only seven weeks of lead-up time but Jenn offered succinct and clear advice early on, which helped me make the most effective use of those remaining days. She took the time to clearly understand my passions and motivations, staying supportive and open-minded in crafting my narrative for B-school. She was hands-on when I needed her to be, but equally took a step back when I wanted to steer the creative reins. I believe that her keen attention to detail and ability to find the overlap between my own values and those of the schools that I was applying to were critical to my success. I am thankful ...
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    Vindhya Tummala
    MBA Class of 2024 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Fantastic!
    5 years ago
    Jenn was really amazing to work with. She started by helping me craft my story and then we worked through various interview questions. Everything we worked through came up in the interviews and I truly felt prepared - nothing came up that we hadn’t covered in some capacity. She was patient, thoughtful, and kind as I brainstormed ideas and formulated them into responses with her guidance. She knew when I needed to be pushed and when I needed more time to think things through and it was this balance that made it so effortless to work with her. I couldn’t recommend Jenn enough!
    Class of 2024 Admit
    All reviews are independently verified by Poets&Quants staff.