Julie Ferguson Fortuna

Julie Ferguson

Expert Coach

Fortuna Admissions

United States

Consultant Bio

Julie brings a unique, hands-on approach to her Fortuna role. She spent four years as Senior Associate Director of Admissions for the University of Chicago Booth School of Business and has also worked with the Lauder Institute at The Wharton School. Her experience connecting with potential students gives her an invaluable insight into the admissions process.

At Booth, Julie coordinated admissions events, interviewed applicants, connected prospective students with current students and alumni and managed the program’s marketing communications. She holds a BSc in Advertising and a BA in Spanish from the University of Illinois, Urbana Champaign, and has completed a Strategic Marketing Management course through the Executive Education department at Chicago Booth.

Company Information


Fortuna Admissions possesses unique insider knowledge of how admissions committees work, because we have been the gatekeepers in the admissions offices of top business schools. Our entire team comprises of former business school professionals from top-tier institutions including Wharton, INSEAD, Harvard Business School, Stanford GSB, London Business School, Chicago Booth, NYU Stern, Duke Fuqua, IE Business School, and UC Berkeley Haas.

We have personally reviewed tens of thousands of applications from candidates all over the world. We have also shaped admissions policy, devised the application processes, and had the final say on who got in. We know the inside track – what goes on behind the closed doors of admissions committees, how your candidacy will stand up versus the competition, and how you can best maximize your chances of gaining a coveted place in a top MBA program.

Our experience and passion for coaching gives you a level of MBA admissions insight that you won’t find anywhere else. And with our passion for coaching, we can help you bring out the best in yourself so you truly shine in your application and interviews.

Menu of Services and Associated Costs

Fortuna Admissions offers two packages: Comprehensive School Packages (CSP) & Premium School Packages (PSP).

The Comprehensive and Premium School Package services both include:
Goal Development
Target School List
Application Strategy
School Interaction Strategy
Recommender Strategy
Essay Editing
Resume Review
Biodata/Application Forms Review
Interview Coaching
Decision Management

Comprehensive School Package (CSP): You will work with a dedicated expert coach throughout the entire process, from goal development right through to interview coaching and decision management, with input from our resume specialists and a mid-point review of your entire application by one of our former admissions directors. Our Fortuna coaches have held senior positions at the world’s best MBA programs and are uniquely qualified to help you maximize your chances of gaining a coveted place in a top MBA program.
Premium School Package (PSP): In addition to working with an expert coach, the Premium School Package includes tailored guidance by one of our former admissions directors at critical stages of the application process.

Special Package Rates:

One-School Package: $5,150 (CSP) / add $1,400 (PSP)
Two-School Package: $6,950 (CSP) / add $1,800 (PSP)
Three-School Package: $8,650 (CSP) / add $2,200 (PSP)
Four-School Package: $10,250 (CSP) / add $2,600 (PSP)
Five-School Package: $11,750 (CSP) / add $3,000 (PSP)

Other Services: We also offer other “á la carte” options such as: Early Stage MBA Planning, MBA Resume Review, Admissions Directors’ Evaluation, MBA Interview Prep, MBA Waitlist Strategy, Rejected MBA Application Strategy, and Hourly Consulting.

Please visit our website for more information and pricing.

Location: United States

Email: info@fortunaadmissions.com

Website: http://www.fortunaadmissions.com

Recent Company Blog Post

  • Posted September 30, 2021

    Yale SOM MBA Interview: What to Expect & How to Prepare

    <p>The Yale SOM interview tends to be a comfortable and friendly interview experience, lasting approximately 30 minutes, with a second year MBA student or member of the admissions committee. A unique feature of Yale SOM’s MBA Interview is its pre-interview assignment. If you’re invited to interview (as are approximately 40% of applicants), you’ll be asked<a href="https://fortunaadmissions.com/yale-som-pre-interview-questions-quote-insider-advice/" class="more-link"> […]</a></p> <p>The post <a href="https://fortunaadmissions.com/blog/">Blog</a> first appeared on <a href="https://fortunaadmissions.com">Fortuna</a>.</p>

  • Posted September 28, 2021

    GMAT Prep: How to Score High on Verbal
  • Posted September 22, 2021

    Tips for Writing the HBS Post-Interview Reflection

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P&Q Consultant Reviews

  • Highly Recommend!
    6 months ago
    Working with Julie was the best decision I made through the application process. Even with my unpredictable, full-time consulting schedule, Julie always made the most of the time we had together and provided a quick turnaround of edits/feedback on my essays. Her knowledge of how to use the essays to complete the full picture of your application, while fine-tuning it for the program, is invaluable. Excited to be attending Booth in the fall and couldn't have done it without her!
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Admitted to Wharton, Ross & Tuck
    8 months ago
    I worked with Julie on my Wharton application, which I then used for 5 other schools. I received an invitation at all schools, and admitted to Ross ($$), Tuck, and Wharton. Julie was a tremendous help throughout the entire process, even with a relatively aggressive round 1 timeline.
    Joseph Rau
    MBA Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Review - Assistance in Booth Part-Time MBA Application & Interview
    1 year ago
    Julie worked with me on my only application to Booth part-time MBA program. She was awesome in every sense. Apart from the fact that she helped me clearly articulate my strengths, weaknesses and the reason for doing MBA, she was always available to help me with my application. The points she had about my interview notes really helped me nail the interview. I highly recommend working with Julie for a sure-shot admit to a top-tier school.
    Class of 2020 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Highly Recommend
    1 year ago
    Julie made the MBA application process simple and manageable from start to finish. She is very thorough with her work, yet makes the essay writing process fun and introspective. Most importantly, she does not hesitate to offer suggestions that can ultimately make an average application that much more competitive. I really appreciated her willingness to talk through any and all parts of the application process. Excited to have been admitted to Kellogg and couldn't have done it without Julie!
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Essay Guru - Highly Recommended
    3 years ago
    Julie was exceptional. As candidate from a small firm and a tier two liberal arts college, Julie worked diligently to help me stand out in wholly unexpected ways. She showed me how a weekend hobby wasn’t just a hobby, but a way to make my candidacy standout. Where Julie shines is the essay. About five times, per essay I’d find myself stuck, but each time Julie was there with some wild idea that was just enough to get me going. She diligently edited the barrage of drafts I threw at her. The essays we produced were the cornerstone of my application. Admissions officers from three separate programs highlighted my essays as the key strength of my application. Like working with any great coach, if you ...
    Read the full review
    Class of 2020 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Admitted to Wharton and Booth (thanks to help from Julie!)
    3 years ago
    Throughout my application process, Julie was supportive and provided excellent guidance. She helped me refine my "story" and weave it throughout each of my applications in a way that would appeal to each school. She is very knowledgeable, dedicated, and keeps things fun! I strongly recommend Julie to anyone looking to apply to top-tier schools. Thank you, Julie, for all of your help!
    Class of 2020 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Review for assitance with applications to Kellogg and Cornell
    4 years ago
    I am so excited to write a review for Julie, who diligently worked towards strengthening my applications and preparing me for interviews. I particularly appreciated her candid approach to helping me understand the strengths and weaknesses of my profile, from the perspective of the admissions committee. Through multiple reviews and feedback, she encouraged me to go deep within myself and come up with the most impactful work/life experiences I have had, thus making my application stand out. Her mock interviews and subsequent feedback, ensured that I took my best and authentic self to the actual interviews and converted both my interview calls into admits - Kellogg and Cornell. I highly recommend Julie and Fortuna Admissions to serious aspirants for top Business schools.
    Class of 2019 Anonymous
    All reviews are independently verified by Poets&Quants staff.
  • Review - Assistance with applications to the Booth and Wharton - Lauder MBA programs
    5 years ago
    Julie assisted me in preparing my applications to the Booth and Wharton - Lauder MBA programs. During the process, Julie provided me with candid feedback on my strengths and weaknesses as an applicant and clear strategies to tailor my applications to the schools, gave me specific suggestions on how to draft cohesive storylines, and always pushed me to sharpen my messages. Thanks to Julie's assistance, and some luck of course, I have been admitted into both programs.
    Class of 2019 Anonymous
    All reviews are independently verified by Poets&Quants staff.