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Mr. Uruguayan Style

About Me:

Partner and former Head of Ops at an influencer marketing startup. Led team of 20 and ops across LATAM. Proven track record of successful campaigns for +50 brands. Today: Head of BD at The Electric Academy, a STEM education project in Uruguay that helps children develop 21st-century skills. I am from Uruguay, 25 yo. Creative. Startups. Tech.


Undergrad School: ORT University Uruguay

Undergrad Major: Communication

GPA: 4.0

GMAT: 680

Age: 25,  Ethnicity: Hispanic or Latino

Extracurriculars: Pro bono Communication Consultant for an NGO that promotes food security in Uruguay and fights food waste, Mentored two entrepreneurs in a social impact program created to help SMBs in Uruguay due to COVID-19, Invited to represent Uruguay as Juror at WINA 2021 (global festival in the advertising industry) on its sixth edition in Dubai.

Work History:

Title: Head of Business Development

Industry: Education

Company: Start-Up

Length of Employment: 1 yr

Title: Director of Operations & Partner

Industry: Marketing

Company: Start-Up

Length of Employment: 3 yrs

Big Life Wins:

Developed large-scale regional marketing campaigns for Mercado Libre, Adidas, Pepsi, PedidosYa (Delivery Hero), Buenos Aires City Government, Uber, Santander, Jeep, and others. Created a social impact program to promote girl participation in STEM education in Uruguay, and raised U$S 150,000 from public and private parties to support the initiative.

Post MBA Goal:

Go back to Uruguay and help my current company expand its operations in the region. Strengthen STEM education so that more children can access quality learning and grow their digital skills. I am looking to develop better interdisciplinary skills, a problem solving focused mindset, enhance my business/finance abilities, and become a better leader.



The Experts Rate The Odds At: 30%

  • Stratus Admissions Counseling | Odds Assessment: 30%

    Mr. Uruguayan Style, it’s Lisa Cummings of Stratus Admissions. Go Big Red- as a Johnson School alum myself I can highly recommend the program. Your stats align well with Cornell in terms of years of work, and while you GMAT may be slightly below average, it is well within the range and is helped by your stellar 4.0 GPA. What’s missing for me is a theme or thread here- I know it can be hard in such a short posting. Tell me more about your transition from marketing to an education startup and how your work in food security has fit in. I suspect you will have a fascinating story to tell the admissions committees. Given that your major was communications, …

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The Community Currently Rates The Odds At: 55%

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