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MBA School Profile
Program Information
Program Type: Analytics & Data Science, Marketing
Tuition: $60,450
Program Length: 9-16 months
Program Start: August
Delivery Method: On-Campus
Contact Information:
Email
301-405-2559
University of MarylandMBA/MS Admissions OfficeVan Munching HallCollege Park, Maryland 20742
The profile was last updated on October 14, 2022. If you have any questions, please contact our general manager.
The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business gives students the skills they need to position themselves as a leader in marketing analytics, applying sophisticated methods to analyze Big Data and solve marketing problems. The comprehensive set of skills learned in the program includes analytic tools and programming languages like R, Python, SAS and Tableau, as well as methods and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. The Smith School’s partnerships with companies like Amazon, IBM, Deloitte, and Merkle ensure students have internships experiences that provide real-world experience. This program provides an outstanding experience for students, especially those considering careers in consulting, forecasting, data science analytics, and other digital specializations.
This program is STEM eligible.
Students can complete their studies in one or two years just outside the capital of the United States, Washington, D.C.
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