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MBA School Profile
Program Information
Program Type: Analytics & Data Science, Business Analytics, Marketing
Tuition: $42,810 In State, $57,996 Out of State
Program Length: 17 months
Program Start: August
Delivery Method: On-Campus
Contact Information:
Email
412-648-1700
Mervis HallRoberto Clemente Dr.Pittsburgh, Pennsylvania 15260
The profile was last updated on December 28, 2022. If you have any questions, please contact our general manager.
The STEM-designated MS in Marketing Science and Business Analytics program prepares students for an increasingly data-driven, analytics-focused marketing career, offering a broad introduction to digital marketing, social media, marketing strategy alongside in-depth study of business analytics in data mining, database management, data programming, and other forms of advanced data analysis. Ultimately, students will be able to use data as a strategic asset to make better decisions and drive results.
The MS in Marketing Science and Business Analytics requires a minimum of 40.5 credits of approved graduate-level coursework which can be completed in three semesters (fall, spring, fall). The program also has a part-time option. Other than an undergraduate degree, no prerequisites are required.
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