Harvard | Mr. Google Tech
GMAT 770, GPA 2.2
Kellogg | Ms. MBA For Social Impact
GMAT 720, GPA 3.9
Harvard | Mr. Low GPA Product Manager
GMAT 780, GPA 3.1
Chicago Booth | Mr. Controller & Critic
GMAT 750, GPA 6.61 / 7.00 (equivalent to 3.78 / 4.00)
Kellogg | Mr. PE Social Impact
GMAT Waived, GPA 3.51
MIT Sloan | Mr. International Impact
GRE 326, GPA 3.5
MIT Sloan | Mr. Energy Enthusiast
GMAT 730, GPA 8.39
Chicago Booth | Ms. Future CMO
GMAT Have Not Taken, GPA 2.99
Said Business School | Mr. Global Sales Guy
GMAT 630, GPA 3.5
N U Singapore | Mr. Just And Right
GMAT 700, GPA 4.0
Georgetown McDonough | Mr. International Youngster
GMAT 720, GPA 3.55
Columbia | Mr. Chartered Accountant
GMAT 730, GPA 2.7
Harvard | Mr. Spanish Army Officer
GMAT 710, GPA 3
Kellogg | Mr. Cancer Engineer
GRE 326, GPA 3.3
Chicago Booth | Mr. Financial Analyst
GMAT 750, GPA 3.78
Kellogg | Mr. CPA To MBA
GMAT Waived, GPA 3.2
Stanford GSB | Ms. Sustainable Finance
GMAT Not yet taken- 730 (expected), GPA 3.0 (Equivalent of UK’s 2.1)
Kenan-Flagler | Mr. Healthcare Provider
GMAT COVID19 Exemption, GPA 3.68
MIT Sloan | Ms. International Technologist
GMAT 740, GPA 3.5
UCLA Anderson | Ms. Art Historian
GRE 332, GPA 3.6
Harvard | Mr. Harvard Hopeful
GMAT 740, GPA 3.8
Yale | Mr. Philanthropy Chair
GMAT Awaiting Scores (expect 700-720), GPA 3.3
Columbia | Mr. Startup Musician
GRE Applying Without a Score, GPA First Class
Chicago Booth | Ms. Entrepreneur
GMAT 690, GPA 3.5
Columbia | Mr. MGMT Consulting
GMAT 700, GPA 3.56
Harvard | Mr. Future Family Legacy
GMAT Not Yet Taken (Expected 700-750), GPA 3.0
Wharton | Mr. Big 4
GMAT 770, GPA 8/10

Aspiring MBAs: Do You Need to Scrub Your Social Media Profile?

-An applicant who had boasted on Facebook of his six-figure winnings from online poker – adding with a “smiley-face” emoticon that he had not yet declared this on his income tax return.

-An applicant who had generated a Tweet supporting legalization of street drugs.

-An applicant who had Tweeted inappropriate comments about Haitian earthquake victims.

-An applicant whose blog had featured a music playlist including several highly obscene titles.

-An applicant whose comments in a public forum for MBA applicants had openly disparaged students at two B-schools to which he was planning to apply.

In each case, says Bauer, the problems were found by online research analysts hired by his firm to find and examine exactly what’s written and where it appears. Then, the consultants advised the applicants on how to change, delete or mitigate the potentially damaging content.

SOCIAL MEDIA AUDITS MAY BE AVAILABLE ON AN ‘A LA CARTE BASIS’ FOR $95 A POP

Bauer’s firm does the audit as part of a comprehensive admissions consultation that costs between $4,300 and $6,700, depending on the number of applications a person wants to file. Bauer says he plans to offer the audit on an “a la carte basis priced at $95” later this year. “We already have a waitlist of interested applicants,” he says. An optional “scrub service” is priced according to the number and complexity of issues spotted during the audit.

On the flip side, the experts can also suggest opportunities where an applicant’s online presence can be expanded and improved  to increase their chances for admission. Indeed, Kenan-Flagler’s Beisser says one applicant to the school began taking out Facebook ads targeted to officials at the business school. “The ad with a UNC logo was showing up on our personal Facebook pages,” says Beisser with a laugh. “He was accepted and the ads had a fair amount to do with it. Then, one of our current students noticed he had the exact same Facebook ad for Duke University. It made us a little less impressed, but he was a strong candidate, anyway.”

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.