Harvard | Mr. African Energy
GMAT 750, GPA 3.4
Duke Fuqua | Mr. Quality Assurance
GMAT 770, GPA 3.6
Columbia | Mr. Energy Italian
GMAT 700, GPA 3.5
Duke Fuqua | Mr. Salesman
GMAT 700, GPA 3.0
Stanford GSB | Mr. Army Engineer
GRE 326, GPA 3.89
Chicago Booth | Ms. Indian Banker
GMAT 740, GPA 9.18/10
INSEAD | Mr. INSEAD Aspirant
GRE 322, GPA 3.5
Duke Fuqua | Mr. Army Aviator
GRE 314, GPA 3.8
Kellogg | Ms. Big4 M&A
GMAT 740, GPA 3.7
Harvard | Mr. Renewables Athlete
GMAT 710 (1st take), GPA 3.63
Harvard | Mr. Healthcare PE
GRE 340, GPA 3.5
Harvard | Mr. Military Quant
GMAT 730, GPA 3.6
Wharton | Mr. Future Non-Profit
GMAT 720, GPA 8/10
UCLA Anderson | Mr. SME Consulting
GMAT 740, GPA 3.55 (as per WES paid service)
Chicago Booth | Mr. Healthcare PM
GMAT 730, GPA 2.8
Kellogg | Mr. Concrete Angel
GRE 318, GPA 3.33
Kellogg | Mr. Maximum Impact
GMAT Waiver, GPA 3.77
MIT Sloan | Ms. Rocket Engineer
GMAT 710, GPA 3.9
Wharton | Ms. Interstellar Thinker
GMAT 740, GPA 7.6/10
Harvard | Mr. Finance
GMAT 750, GPA 3.0
Harvard | Mr. Defense Engineer
GMAT 730, GPA 3.6
Kellogg | Ms. Sustainable Development
GRE N/A, GPA 3.4
Chicago Booth | Mr. Unilever To MBB
GRE 308, GPA 3.8
Harvard | Ms. Female Sales Leader
GMAT 740 (target), GPA 3.45
Tuck | Mr. Liberal Arts Military
GMAT 680, GPA 2.9
Harvard | Ms. Gay Techie
GRE 332, GPA 3.88
INSEAD | Mr. Product Manager
GMAT 740, GPA 63%

GMAT Pill Offers Simpler Approach

Magoosh is not the only small firm trying to carve out a niche for itself in the GMAT prep industry. Zeke Lee founded GMAT Pill after improving from a 68th percentile GMAT score to the 98th percentile in just two weeks, using his own unique study methods.

He began to teach his method to others, and as more people heard about him and sought out his help, he decided to found GMAT Pill. The firm is driven by a philosophy of simplicity that one can see in the way Lee describes himself: “I’m the guy next door who did well on the exam. Let me show you how.”

Like Magoosh, GMAT Pill uses online video lessons to prepare students for the exam. Unlike Magoosh, it does not create a tailored lesson plan. GMAT Pill’s Lee thinks his methods are simple enough that anybody can learn from them. Students can purchase video lessons that cover different sections of the exams. Each lesson shows Lee going through problems of a certain type so that students can then use his methods themselves.

Lee compares it to the idea of watching a golf pro’s swing so that one can learn to imitate it. Lee says that this method makes learning go quickly, and that most students use the GMAT Pill for about a month. The verbal section lesson plan costs $199, while the lessons for the quant section costs $179. Students may purchase both in a discount package for $347. Both options include e-mail support from Zeke Lee. Lee displays his confidence in his model by offering a money-back guarantee of a fifty point score increase, provided the students’ original score was 680 or lower.

Lee’s gripe with the bigger GMAT prep firms is that they make studying too complicated. For example, Lee thinks that by using esoteric grammar terms in their lessons on the test’s verbal section, these firms make themselves less accessible to their students.

He also thinks that a smaller company such as his gives students a more direct learning experience. “At a large company, when you ask a question, you’re getting an answer from one of many different employees of the company,” says Lee. “At GMAT Pill, you’re getting an answer from the founder.”