HEC Paris | Ms. Freelancer
GMAT 710, GPA 5.3
USC Marshall | Mr. Supply Chain Guru
GMAT GMAT Waiver, GPA 2.6
Stanford GSB | Mr. Healthcare AI
GRE 366, GPA 3.91
Chicago Booth | Mr. Non-Profit Latino
GMAT 710, GPA 3.06
Harvard | Mr. MPP/MBA
GRE 325, GPA 3.6
Harvard | Ms. Risk-Taker
GRE 310 (to retake), GPA 3 (recalculated)
London Business School | Mr. College Dropout
GMAT 690, GPA NA
Harvard | Mr. MBB Latino Engineer
GMAT 710, GPA 3.75
Harvard | Mr. Fresh Perspective
GRE 318, GPA 3.0
INSEAD | Ms. Social Business
GMAT 750, GPA 4.0
Harvard | Mr. Hedge Funder
GMAT 790, GPA 3.82
London Business School | Mr. Engineering To IB
GMAT 770, GPA 3.43
London Business School | Ms. Private Equity Angel
GMAT 660, GPA 3.4
London Business School | Mr. Soccer Club
GMAT 730, GPA 3.3 (85th Percentile), First Class Standing.
London Business School | Ms. Audit Meme
GMAT 710, GPA 3.5
Chicago Booth | Mr. Corp Dev
GMAT 730, GPA 3.34
Kellogg | Mr. Danish Raised, US Based
GMAT 710, GPA 10.6 out of 12
Harvard | Mr. Green Energy Revolution
GMAT 740, GPA 3.4
Harvard | Ms. Analytical Leader
GMAT 760, GPA 3.9
Stanford GSB | Mr. MBB to PM
GRE 338, GPA 4.0
Stanford GSB | Mr. Technopreneur
GRE 328, GPA 3.2
Berkeley Haas | Mr. Hanging By A Thread
GMAT 710, GPA 3.8
Stanford GSB | Ms. Top Firm Consulting
GMAT 710, GPA 3.7
INSEAD | Mr. Truth
GMAT 670, GPA 3.2
INSEAD | Mr. Powerlifting President
GMAT 750, GPA 8.1/10
Harvard | Mr. Mojo
GMAT 720, GPA 3.3
Ross | Mr. Law To MBA
GRE 321, GPA 3.77

Three Essential Keys To The Goals Essay

There are 3 essential ingredients to a successful MBA goals essay, arguably the most common and important essay in MBA applications. Your MBA goals essay must be:

  1. Focused
  2. Anecdotal
  3. Realistic

Let’s take a peek under the hood of each element:

Focused: Your short-term goal should include one function you would like to perform and one or two industries you would like to work in. You can also mention geographic location, if it is relevant. Your long-term MBA goal, usually your goal five to ten years after you earn your degree, can be fuzzier, but should progress organically from your intended studies in b-school and your short-term goal.

Anecdotal: Depending on the question asked, try to open with a brief, relevant story. An engaging anecdote, particularly at the essay’s beginning, draws your reader into your material, makes your goal more concrete and credible, and distinguishes you. It may also highlight a related achievement as well as strong, experiential reasons for your choosing this path to professional success.

Realistic: A realistic goal is achievable given:

  1. An MBA from this school. This program has to have the curriculum, career management services/recruiting connections, and extracurricular opportunities to help you achieve your objectives. If you are asked “Why this school?” show how these characteristics will help you realize your professional dreams. The fit between these school assets and your career goal builds a compelling case for your acceptance — and a winning answer to the question.
  2. Your past experience. Demonstrate that your past experience supports your ambitions. What transferable skills or knowledge, when combined with your MBA from this school, qualify you for the career you want? This is particularly important if you are making a major career change (industry and function) or if you want to go into a particularly clubby field, like private equity or venture capital.

Caution: Writing “I want to go into marketing, consulting, or investment banking…” screams “I haven’t a clue what I want to do.” Bad idea. Remember the F in FAR. Focus.

Go FAR in the MBA application process. Write a focused, anecdotal, realistic MBA goals essay. It will take you much closer to acceptance at your dream schools and your post-MBA goal.

By Linda Abraham, CEO and founder of Accepted.com and co-author of the soon-to released book, MBA Admission for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools. Linda has been helping MBA applicants gain acceptance to top MBA programs since 1994.

Our Series On Perfecting Your MBA Essays: