As such, he is on Twitter, Facebook, and LinkedIn, though he has only written a single tweet since Feb. of 2010 and follows only nine people on Twitter. On Facebook, Dutta has 194 friends. “I think social media has to be used for a lot of the school’s branding and marketing efforts,” he said in the interview. “At INSEAD, a lot of it is done by social media. I see that as a very important part of the Johnson school’s marketing efforts.”
The news release announcing Dutta’s appointment was carefully orchestrated and filled with numerous supportive quotes from alumni and administrative officials and prominent alumni including the chairmen of S.C. Johnson & Co. and Booz and Co. Among those quoted was none other than Narayana Murthy, a founder of Infosys and one of the most well-known entrepreneurs in India. “Having excelled in a premier management school in academia and in administration after being a top technology researcher, Professor Soumitra Dutta brings a rare combination of vision, aspiration, networking, management, engineering rigor and excellence to Johnson,” said Murthy in the statement.
The school noted that Dutta is a member of the Davos Circle, an association of long-time participants in the annual Davos meeting of the World Economic Forum. “In addition to teaching and research, he has published twenty books and monographs,” the university said. “He has held several deputy dean-level management responsibilities at INSEAD, including handling global executive education with total annual revenues of $110 million. He is on the advisory boards of several international business schools. He has co-founded two firms and is on the board of several start-ups.”
Current Dean Thomas said in the statement, “I am delighted that Professor Dutta will be joining us. His extensive research on global business and the conditions that encourage innovation make him the right leader to carry forward our strategic plan, and I look forward to working with him as he assumes his new role as dean of Johnson.”