Essential MOOCs In Business For April

An Introduction to Marketing

 

School: Wharton School of Business

Platform: Coursera

Registration Link: An Introduction to Marketing

Start Date: April 6, 2015 (4 Weeks Long.)

Workload: 5-6 Hours Per Week

Instructors: David Bell, Peter Fader, Barbara E. Kahn

Credentials: Professor Bell teaches Marketing Management in Wharton’s MBA and Executive MBA program. Aside from being extensively published in resources like the Journal of Consumer Research and the Journal of Marketing, Bell is also the Academic Director for Wharton’s Advanced Management Program. Professor Fader is the Co-Director of the Wharton Customer Analytics Initiative and author of the acclaimed Customer Centricity: Focus on the Right Customers for Strategic Advantage. Before returning to Wharton, Professor Kahn served as the Dean of the School of Business Administration at the University of Miami in Coral Gables, Florida. From 1982-2006, Kahn was among the most published author of articles in the most prestigious marketing journals. 

Graded: Students can earn a Statement of Accomplishment from Coursera for scoring 70 percent or above overall on quizzes and exams. There is a $49 fee for a statement.

Description: The course will be divided into three modules: Branding, customer centricity, and go-to-market strategies, with concepts taught in the context of how real companies implemented them. Each module lasts three weeks and will be led by one of the three instructors. After the module is completed, the instructors will hold an interactive discussion about the material followed by an assessment. A course syllabus is available on the Coursera link.

Review: “A quick and solid introduction to the principles of marketing and some of its current trends are well delivered by three professors from one of the top business schools in the U.S. Material is pretty straight forward, peppered with lots of examples and a single case study.” For additional reviews on this course, click here.

Additional Background: For read Laurie Pickard’s intensive review of this course, click here.

 

  • NOEMI

    existe la pag. en español??

  • Patxy

    Hi Jeff, I could register to the course finally. Many thanks for the reply.

  • Patxy

    I just managed to register for the course. Thank you!…
    Will try my best as English is not my first language,,, 🙂

  • Maggie

    I downloaded the coursera app (iphone) and was able to register for the course there today.

  • Jeff Schmitt

    Hi, Jorge. We checked everything after you posted this and the links worked…except for Finance for Non-Financial Professionals. That has been cancelled by Coursera and we have removed it from our site. Thanks for touching base with us.

  • Jeff Schmitt

    Hello, Paxty. I believe it is no longer available. I can’t get it on the regular Coursera site and it is no longer listed among U.C.-Irvine’s site. We have pulled that course from this article. Thanks for letting us know about this.

  • Jeff Schmitt

    Hi, acat. I just check all of the links and they all go into a course description. Try it now. Thanks for the heads up.

  • acat3373

    I am trying to post links as a resource in a newsletter and most of these seems to be broken??

  • Edu Zlatan

    estos cursos tambien los van a dar en idioma español???

  • luz

    En español habra.??

  • Reletter

    I’m having the same issue with High Impact Business Written

  • Patxy

    Has the “Finance for Non-Financial Professionals” course been erased? Whenever I click on the link it takes me to other course…. help please.

  • Rafael Niquén

    Habrá cursos en el idioma español?

  • Guest

    En español habrá?

  • Manuel Arriet

    Same problem..!

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    ❂❂❂❂❂❂❂❂❂❂

  • Jorge Javier

    When I click the link the page dont load HTTP 403 error, please help me get in the curse.

  • Jeff Schmitt

    Hi, Satheesh. Which course is it? I’ll get it for you.

  • satheesh

    when i clicked the registration link, iam getting default error page “page cannot displayed”. could you please let me know how to register for this course.