Best Free MOOCs In Business For October by: Jeff Schmitt on September 29, 2016 | | 2,920 Views September 29, 2016 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit Managing Uncertainty in Marketing Analytics School: Emory University Platform: Coursera Registration Link: CLICK HERE Start Date: October 2016 Workload: Not Specified Instructor: David Schweidel Credentials: Schweidel is an associate professor of marketing at Emory University’s Goizueta Business School, where he is also co-director of the Emory Marketing Analytics Center. His research focuses on both using social media to gather market intelligence and applying customer behavior models to better measure customer value. Graded: Students must success complete all graded assignments to complete the course. Description: Data may be input, output is based on calculations that can be colored by assumptions or incomplete and ‘fuzzy’ information. Such variables can create an uncertainty that undermines the precision expected from marketing analytics. To hedge against this, marketers often build uncertainty into their models and decision-making. In this course, students will identify potential sources of uncertainty and practice reducing it through various marketing models. As part of the course, student swill also master statistical concepts like Monte Carlo simulations and probability distributions. Review: No reviews. Additional Notes: This is the second of six courses in the school’s “Foundations of Marketing Analytics” specialization. To learn more about this specialization and register for it, click here. Previous Page Continue ReadingPage 7 of 16 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Questions about this article? Email us or leave a comment below. Please enable JavaScript to view the comments powered by Disqus.