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  4. Best Free MOOCs In Business In September

Best Free MOOCs In Business In September

by: Jeff Schmitt on August 30, 2017 | 8,312 Views
August 30, 2017
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Position yourself to stand out in a sea of excellence

The Search for Great Ideas: Harnessing Creativity to Empower Innovation

School: Michigan State University

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: September 11, 2017

Workload: Not Specified.

Instructors: Ken Szymusiak, Forrest S. Carter, David Wheeler

Credentials: Szymusiak is the Managing Director, Institute for Entrepreneurship & Innovation at Michigan State’s Broad College of Business. He was previously a director at the Lansing Economic Development Corporation, where he was involved in economic development and revitalizing depressed business properties. Carter is the Institute’s faculty director and associate professor of marketing, teaching courses in market research, marketing strategy, and entrepreneurship. Wheeler is the director of Michigan State’s Media Sandbox. He was previously involved in developing broadcast journalism, film, television and commercials for CBS. He has also been heavily involved in developing and directing video games in his career.

Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $119 fee.

Description: How do people come up with great business ideas? Is it divine intervention – or a disciplined, repeatable process? Or, is it a bit of both? In this course, students will explore the “process” side of developing ideas with real market value by honing their observation and analytical abilities. Even more, they will learn to view opportunities not only from a commercial perspective, but also how these ideas might fare based on the tools and capabilities on hand.

Review: No reviews.

Additional Background: This course is the second part of a “How To Start Your Own Business” specialization, a five course series that includes areas like planning, strategy, and developing an entrepreneurial mindset. To learn more about these courses and register for them, click here.

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Tagged: Alternative Approaches to Valuation and Investment, Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies, Building High-Performing Teams, Case Western Reserve, Emory, Entrepreneurship 101: Who Is Your Customer, Giving Helpful Feedback, IE Business School, International Leadership and Organizational Behavior, Introduction to Financial Accounting, Introduction to Marketing, Management of Fashion and Luxury Companies, Marketing Mix Fundamentals, Meaningful Marketing Insights, Michigan State, MIT, Model Thinking, Portfolio Selection and Risk Management, Positioning: What You Need For a Successful Marketing Strategy, Principles of Valuation: Risk and Return, Rice University, SDA Bocconi, Social Entrepreneurship101: Discovering Your Path and Passion to Change the World, Strategic Innovation Toolkit for Managers, Supply Chain Design, The Search For Great Ideas: Harnessing Creativity to Empower Innovation, University of Colorado, University of Michgan, University of Michigan, Vanderbilt, Wharton

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