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  4. Best Free MOOCs In Business In September

Best Free MOOCs In Business In September

by: Jeff Schmitt on August 30, 2017 | 8,312 Views
August 30, 2017
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Meaningful Marketing Insights

School: Emory University (Goizueta)

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: September 4, 2017 (5 Weeks Long)

Workload: 2-3 Hours Per Week

Instructor: David Schweidel

Credentials: Schweidel is an associate professor of marketing at Emory University’s Goizueta Business School, where he is also co-director of the Emory Marketing Analytics Center. His research focuses on both using social media to gather market intelligence and applying customer behavior models to better measure customer value.

Graded: To earn a passing mark, students must complete all graded assignments.

Description: Every piece of data is a clue. They can tip marketers off to whether customers are satisfied or open to new services. They can also be flags for how markets will act in the future, a tell-tale guide for long-term decision-making. Of course, raw data is worthless on its face. To squeeze out insights, marketers need to apply statistical tools that enable them to identify trends, correlations, and relationships. In this course, according to Schweidel, students will be exposed to “essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).” After the course, learners will also be able to produce visualizations and choose the appropriate analytical method based on the data type and outcome.

Review:  “This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.” For additional reviews, click here.

Additional Note: This is the first course in Emory’s “Foundations of Marketing Analytics” specialization, which covers areas like forecasting models, survey analysis, and social media analytics. To learn more about this specialization and register for it, REGISTER HERE.

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Tagged: Alternative Approaches to Valuation and Investment, Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies, Building High-Performing Teams, Case Western Reserve, Emory, Entrepreneurship 101: Who Is Your Customer, Giving Helpful Feedback, IE Business School, International Leadership and Organizational Behavior, Introduction to Financial Accounting, Introduction to Marketing, Management of Fashion and Luxury Companies, Marketing Mix Fundamentals, Meaningful Marketing Insights, Michigan State, MIT, Model Thinking, Portfolio Selection and Risk Management, Positioning: What You Need For a Successful Marketing Strategy, Principles of Valuation: Risk and Return, Rice University, SDA Bocconi, Social Entrepreneurship101: Discovering Your Path and Passion to Change the World, Strategic Innovation Toolkit for Managers, Supply Chain Design, The Search For Great Ideas: Harnessing Creativity to Empower Innovation, University of Colorado, University of Michgan, University of Michigan, Vanderbilt, Wharton

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