Stanford GSB | Mr. MBA Class of 2023
GMAT 725, GPA 3.5
Berkeley Haas | Mr. Sports Fanatic
GMAT 710, GPA 2.5
Darden | Ms. Hapkido Product Engineer
GMAT 680, GPA 81.6%
Kellogg | Ms. Deloitte Healthcare Consulting Guru
GMAT 720, GPA 3.57
Wharton | Mr. Chemical Engineering Dad
GMAT 710, GPA 3.50
Rice Jones | Mr. Simple Manufacturer
GRE 320, GPA 3.95
Kellogg | Mr. Media Planner
GMAT 730, GPA 3.78
MIT Sloan | Mr. Techie To PM Role
GMAT 760, GPA 5.8/10
Chicago Booth | Mr. EduTech
GRE 337, GPA 3.9
Wharton | Mr. Corporate Monster
GMAT 750, GPA 9.12/10.0
Chicago Booth | Mr. B2B E-commerce In Nigeria
GMAT 750, GPA 7.4/10
Stanford GSB | Mr. Big Data Sales Engineer
GMAT 740, GPA 3.45
NYU Stern | Mr. Travel Tech
GMAT 650+ (Estimated) , GPA 3.4
Harvard | Ms. Tech For Good
GMAT 700, GPA 3.4
Columbia | Ms. Consultant To Impact Investor
GRE 330, GPA 3.45
Kellogg | Ms. Bengali Banker
GMAT 710, GPA 3.45
UCLA Anderson | Ms. Tech-y Athlete
GRE , GPA 3.63
Columbia | Ms. Responsible Economic Development
GRE 330, GPA 3.35
MIT Sloan | Mr. Indian Family Business
GRE 330, GPA 7.1/10
London Business School | Mr. Indian Electric Tech
GMAT 620, GPA 3.5
Cornell Johnson | Mr. Indonesian Salesperson
GMAT 660, GPA 3.49
Harvard | Mr. Strategy For Social Good
GRE 325, GPA 3.5
Harvard | Mr. Pharma Engineer
GRE 315, GPA 6.3
Harvard | Ms. Media Entertainment
GMAT 740, GPA 3.3
Harvard | Mr. Aerospace Engineer
GMAT 760, GPA 3.92
Wharton | Ms. Financial Real Estate
GMAT 720, GPA 4.0
MIT Sloan | Mr. Indian Healthcare Analytics
GMAT 720, GPA 7.8

What To Look For In A Marketing MBA

What To Look For In A Marketing MBA

If you’re interested in a career in marketing, experts say you should seek an MBA program that is communication-focused and technically-oriented.

Ilana Kowarski, of US News, recently spoke to experts on how applicants can find the best MBA program in marketing.

IT’S MORE THAN JUST COMMUNICATIONS

Experts say that it requires more than just solid communication to succeed in marketing.

“Marketing is not just about communication,” Tim Derdenger, an associate professor of marketing and strategy at Carnegie Mellon University’s Tepper School of Business, tells US News. “People always … have the misunderstanding that marketing is only about communicating something to consumers.”

While communications is an important component of marketing, Derdenger says, it really all boils down to understanding the product you are selling.

“All of those things really come back to understanding the product and the business model and doing that most efficiently and profitably for the firm,” Derdenger tells US News.

HOW CAN A MARKETING MBA HELP?

A marketing MBA can be particularly helpful in giving insight into specific types of marketing. For students set on landing a marketing job post-grad, experts say, it’s important to first understand what kind of marketing you want to do.

“‘Marketing’ is a very broad field,” Linda Abraham, founder and CEO of the Accepted admissions consulting firm, tells US News. “Brand management, product management, advertising, or strategy, are all part of ‘marketing.'”

WHAT TO LOOK FOR IN A PROGRAM

Experts say a marketing MBA can be especially helpful if the program places an emphasis on digital marketing trends.

“A lot of MBA programs leave out the digital piece, although I feel that’s a mistake,” Anthony Gaenzle, director of marketing for both SE Healthcare in South Carolina and Saxton & Stump in Pennsylvania respectively, tells Top MBA. “Digital should be a significant component of any marketing requirement in MBA curriculum. MBA candidates who hope to begin and remain successful in marketing careers should really work to develop a strong grasp of the digital space to complement leadership and other critical business skills acquired during the pursuit of an MBA.”

Abraham says prospective marketing MBA students should research a program’s marketing placement statistics prior to applying.

“Strong placement in marketing functions and at companies known for their marketing would be the best indicator that the school provides great preparation for a career in marketing,” Abraham tells US News.

Jenna Hess, a Chicago-based professional career coach and a former associate director of employer development at the University of Chicago’s Booth School of Business, stresses that applicants should look into where alumni of a program end up working too.

“The essential things to consider when researching business schools for a marketing career are the volume and type of companies recruiting their students for marketing roles, and the strength of their marketing alumni network,” Hess tells US News. “MBA schools publish employment reports that include the number and percent of students with internships and full-time roles in marketing, their median compensation, and often the specific companies that recruit their students.”

Sources: US News, Top MBA

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