Jingxuan Liu

China Europe International Business School (CEIBS)

“A lawyer who builds systems, empowers peers, and bridges business, law, and AI.”

Hometown: Zhengzhou, Henan Province, China

Fun fact about yourself: I told stories on a children’s program at a municipal FM radio station when I was in elementary school.

Undergraduate School and Degree:

Bachelor or Laws, East China University of Political Science and Law

Master of Laws, Georgetown University Law Center

Where was the last place you worked before enrolling in business school? Lawyer, Shanghai He Ping Law Firm, Shanghai, China

Where did you intern during the summer of 2025? In lieu of a traditional internship, I founded Shanghai Complisail Technology Co., Ltd. in Shanghai to explore entrepreneurial opportunities in legal technology.

Where will you be working after graduation? Lawyer, Global Law Office, Shanghai, China

Community Work and Leadership Roles in Business School:  

President of the Student Committee; Dean’s List; Outstanding Graduate Award.

As President of the Student Committee, I helped serve a cohort of more than 100 students by establishing a consistent operating cadence with regular check-ins and coordinating key student initiatives. When communication gaps emerged between students and the school, I worked with other classmates to design and deploy a structured survey that gathered input from over 100 students, consolidated the feedback, and translated it into actionable proposals. This strengthened communication and ensured that the cohort’s views were represented in a more organized and constructive way.

I also focused on enabling others to lead. Some committee members were naturally more outward-facing and closely connected with classmates, while I often played a complementary role by providing structure, consistency, and behind-the-scenes support. Beyond the committee, I initiated a global exchange playbook for future CEIBS MBA students. By organizing contributions from classmates studying at different schools, I helped create a reusable resource that can support roughly 100 students each year in making more informed exchange decisions.

Which academic or extracurricular achievement are you most proud of during business school? I am most proud of initiating and leading the creation of a global exchange playbook for future CEIBS MBA students. Before this, students often relied on fragmented or anecdotal information when deciding which exchange schools to apply to. I proposed the idea, built the framework, coordinated input from classmates across different destinations, and consolidated the content into a structured resource.

What makes this meaningful to me is that it transforms scattered individual experiences into shared institutional knowledge. The playbook can support approximately 100 students each year, helping future cohorts compare schools more intuitively and make better decisions. More importantly, it reflects the kind of impact I value most: organizing collective contributions into something that continues to benefit others long after I leave.

What achievement are you most proud of in your professional career? I am most proud of advising a multinational beverage company on its joint venture with a Chinese partner. The matter required balancing governance design, regulatory constraints, and commercial goals across parties with different priorities and strengths. It gave me the opportunity to help align local market resources with international brand assets and technology in a way that was both practical and workable.

What made the experience especially meaningful was seeing the cooperation translate into a real product launch in China and ultimately into products reaching store shelves. As someone working behind the scenes in legal services, I found it deeply rewarding to see how business and law can work together to create tangible value for consumers. It reinforced my belief that legal work creates the most value when it helps businesses move from negotiation to execution and when it enables constructive cooperation across borders.

Why did you choose this business school? I chose CEIBS to deepen my understanding of how businesses operate beyond legal frameworks. Coming from a cross-border legal background, I had spent years working on transactions and documentation, but I wanted to better understand how companies make decisions, create value, and execute strategy in practice.

CEIBS stood out because it offers a unique vantage point at the intersection of China and the global business community. This environment allowed me to observe real business dynamics in context, while also learning from a highly diverse and collaborative cohort. That combination was essential for bridging my legal training with a more holistic understanding of business.

Who was your favorite MBA professor? Professor Lingling Zhang. In class, she brought energy, rigor, and practical relevance to marketing, while also integrating AI into teaching in ways that felt useful rather than superficial. Outside the classroom, she helped elevate entrepreneurship at CEIBS by advancing InnoLab and building bridges between MBA students and experienced founders.

What I appreciated most was her ability to connect frameworks with action. She showed me how rigorous thinking, practical relevance, and entrepreneurial energy can reinforce one another. That had a strong influence on how I approached my own learning and experimentation, making business thinking feel both disciplined and entrepreneurial.

What was your favorite course as an MBA? Organizational Behavior. It reshaped how I think about leadership—not as having the strongest voice in the room, but as building trust, aligning people, and creating the conditions for others to contribute at their best.

The course also helped me reflect more deeply on my own role in teams and organizations. It influenced how I approached the Student Committee, where I focused less on directing everything myself and more on helping the organization function effectively and cohesively.

What was your favorite MBA event or tradition at your business school? InnoLab was my favorite CEIBS initiative because it reflected the school’s commitment to turning ideas into action. It gave MBA students a platform to explore entrepreneurship in a structured, supportive environment and connected them with mentors, alumni, and real-world resources.

In a period when AI is accelerating the pace of change, that kind of support matters even more. InnoLab showed me that CEIBS does not treat entrepreneurship as a slogan; it creates practical opportunities for students to experiment, build, and learn.

Looking back over your MBA experience, what is the one thing you’d do differently and why? I would have started earlier in building systems that enable broader participation and collective contribution. Over the course of my MBA, I came to appreciate that lasting impact rarely comes from individual effort alone. It comes from organizing people, ideas, and processes in ways that help others contribute more effectively.

If I had recognized that earlier, I would have pushed sooner on initiatives like the exchange playbook and more structured cohort feedback mechanisms. That lesson will stay with me in both my professional and community roles.

What was the most impactful case study you had in business school and what was the biggest lesson you learned from it? The Chase Sapphire case taught me the power of positioning and customer-centric design. What stood out to me was that the product’s success was not driven by features alone, but by how clearly it aligned with the identity and values of its target users. It was not simply a credit card with better rewards; it was a coherent system of branding, product design, and customer experience.

The biggest lesson I took away is that success comes from clearly understanding who you serve, what they value, and how to build a consistent system around that insight. That idea now shapes how I think about both legal services and product development.

What did you love most about your business school’s town? What I loved most about Shanghai was the combination of convenience and access. Daily life is efficient, but more importantly, the city offers constant exposure to companies, industries, alumni, and conversations that extend learning beyond the classroom.

For an MBA student, that matters a great deal. Shanghai made it easy to connect ideas with practice.

What business leader do you admire most? Wang Chuanfu, Chairman of BYD. I admire his long-term vision and his willingness to make bold strategic bets, transforming a battery company into a globally influential electric vehicle company.

What I find most compelling is that his ambition has been matched by execution. He shows that innovation is not just about having ideas, but about building capabilities over time and turning them into real-world impact.

What is one way that your business school has integrated AI into your programming? What insights did you gain from using AI? CEIBS integrated AI not only in the classroom, but across the broader MBA experience. In class, professors introduced both the principles and practical applications of AI. Outside the classroom, the MBA Office, InnoLab, student clubs, and school-organized treks regularly invited speakers working on AI applications and arranged visits to leading AI companies. These experiences gave students direct exposure to frontier developments in the field.

What made CEIBS especially valuable was that AI learning did not stop at discussion. InnoLab and the broader school ecosystem also supported students in experimenting with ideas, connecting with alumni, and accessing external resources for entrepreneurial exploration. This made AI at CEIBS practical and multidimensional—something we could study, observe, and apply.

In my own case, this environment encouraged me to explore AI-assisted coding, build a legal Q&A platform, and share some of these tools with classmates through a small workshop attended by around 20 students. It reinforced my belief that AI creates the most value when combined with real workflows, industry understanding, and a willingness to experiment.

Which MBA classmate do you most admire? I most admire Jincai Fan. As the Marketing Chair of our Student Committee, he brought energy, positivity, and a strong sense of ownership to community-building efforts. He was highly effective at organizing events and connecting with classmates, and his enthusiasm consistently lifted the people around him.

What I especially appreciate is that his contribution went beyond execution. He made the community feel warmer, more connected, and more alive. That kind of leadership is easy to underestimate, but it has a lasting impact on a cohort experience.

What are the top two items on your professional bucket list?

To become a trusted legal counsel who combines sound judgment with strong commercial understanding.

To become a pioneer in using AI to make legal services more practical, efficient, and business-oriented.

What made Jingxuan such an invaluable addition to the Class of 2026?

“As the Associate Dean and Director of MBA Programme, it is my pleasure to support the nomination of Mr. Jingxuan Liu, who exemplifies the qualities CEIBS seeks to cultivate in our students: conscientiousness, innovation, and excellence.

Jingxuan stands out as someone who consistently creates value not only through his own work, but by enabling others to contribute more effectively. As President of the Student Committee, Jingxuan took his responsibilities seriously and approached the role with consistency, maturity, and a strong sense of ownership. He worked closely with fellow committee members to support the cohort, maintained regular communication, and helped ensure that the Student Committee operated effectively in service of more than 100 classmates.

Jingxuan reflects innovation through his willingness to explore new ideas beyond his original professional training. Coming from a legal background without formal technical training, he explored entrepreneurial opportunities in this area by building and deploying an AI-powered legal Q&A website, while also creating educational content to help non-technical learners better understand how AI tools can be applied in practice. This spirit of exploration and action reflects his innovative mindset and commitment to continuous growth.

Jingxuan embodies excellence not only through personal achievement, but through his ability to elevate those around him. Within the Student Committee, he actively supported other members in carrying out their responsibilities. Across the broader CEIBS community, he organized a small-group AI workshops, helped coordinate inter-school social events, and initiated the exchange playbook projects to support future MBA cohorts in making more informed exchange decisions. He consistently sought to turn individual effort into collective benefit, and in doing so, strengthened the sense of community within the program.

In my view, Jingxuan represents the spirit of CEIBS. Upon graduation, he was granted two excellent awards: “the Dean’s List Award” for his outstanding academic performance and the “MBA Outstanding Graduate Award” for his exceptional academic achievements and significant contribution to the CEIBS community. I recommend Jingxuan’s nomination with my strongest support.”

Lingling Zhang
Associate Professor of Marketing
Associate Dean
Director of MBA Programme
CEIBS

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