Louise Loeb

Senior Coach

MBA Protocol

Illinois

United States

Net Promoter Score: 9.89

Consultant Bio

Hi, I’m Louise. As a storyteller, I’m fascinated by the power of narrative to uplift others and ourselves. At MBA Protocol, my goal is to help students find their authentic voice and express their truth. I’ve studied writing and storytelling for the past seven years as a comedian and screenwriter, and continue to build my narrative toolkit as a student in the UCLA Writers Extension program. Leveraging my theater and improv training from the Second City Conservatory, the Upright Citizens Brigade, and iO Theater, I enjoy coaching students on how to build presence and audience connection to ace their interviews with confidence and an amazing smile.

Before joining MBA Protocol, I was a practicing attorney licensed in Illinois and New York. My legal experience comes in handy when helping students plan school strategies and negotiate scholarship offers. I also studied History at Vassar College and the University of Cambridge. The most wonderful thing about having a historian’s training and perspective is being able to help my students discover the overarching themes in their lives that best showcases the evolution of their genuine character and strong values over time. My goal for our work together is to help you not only communicate your goals and dreams more brilliantly, but also look back upon your life with a sense of joy and achievement.

Company Information

MBA Protocol

At MBA Protocol, we believe that creating a life of meaning, impact, and fulfillment is the only outcome that justifies the significant investment of time & money required to earn your MBA. We also know that to be truly sustainable, your MBA must align with your post-MBA career goals and that many of you are wondering about the return on your investment.

When you’re thinking about ROI, we urge you to think about total return. Think pay plus purpose.

Your individual path to purpose will be unique; no two will be alike. But the most successful MBA journeys require these three things: deep personal reflection, values definition, and communication skill-building. And, yes, that begins in the application process.

All our programs at MBA Protocol are designed to help you gain breakthrough MBA admissions results and prepare in advance for MBA recruiting. Only by beginning with the end in mind can you truly maximize the ROI in both increased earnings and joy and fulfillment throughout your post-MBA career.

We guide you with five key principles:

• 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗩𝗼𝗶𝗰𝗲: Uncover and share your unique story to connect authentically with admissions committees.

• 𝗛𝗼𝗻𝗲𝘀𝘁, 𝗞𝗶𝗻𝗱 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Get candid, compassionate insights that respect your individuality and help you excel.

• 𝗚𝗿𝗼𝘄𝘁𝗵-𝗙𝗼𝗰𝘂𝘀𝗲𝗱: Develop lifelong skills in self-awareness, communication, and relationships for lasting success.

• 𝗝𝗼𝘆𝗳𝘂𝗹 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: We make the application process fun, rewarding, and confidence-enriching.

• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗣𝗼𝘄𝗲𝗿: You’re never alone. Our supportive community is here to help you grow, celebrate wins, and tackle challenges together.

MBA Protocol has tailored programs to fit every learning style and budget. Our core values of radical service and joy underpin them all, so you can confidently choose the approach that works best for you:

𝗚𝘂𝗶𝗱𝗲𝗱 𝗤𝘂𝗲𝘀𝘁 𝗢𝗻𝗲-𝗼𝗻-𝗢𝗻𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴: High-touch, full application support, tailored to your needs (coaches take at most 10 clients per round.)

𝗠𝗕𝗔 𝗖𝗮𝘁𝗮𝗹𝘆𝘀𝘁 𝗚𝗿𝗼𝘂𝗽 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴: Expert guidance from our coaches paired with the power of our whole community of peers, ambassadors, and the MBA Protocol team.

𝗦𝘁𝗼𝗿𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽: The Power of community plus personalized coaching for essays and interviews.

We don’t like to brag but we’re kinda data geeks. We track our clients’ successes with precision, and 99.1% of them who followed the MBA Success Protocol got into at least one top MBA program and with an average scholarship award of $90,675 each.

We’re the only MBA Admissions Coaches who offer a 7-Day unconditional money back guarantee and an MBA Success Guarantee on all our MBA programs.

From test prep to school selection to scholarship negotiations and beyond, we’re with you every step of the way.

Ready to begin? Visit the site and request a call with us! We’re at your service.

Location: Illinois, United States

Email: hello@mbaprotocol.com

Website: https://mbaprotocol.com

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P&Q Consultant Reviews

  • My Life Has Two Epochs: Before Louise & After Louise
    8 months ago
    I went from “I have no chance of getting into an MBA program” to multiple M7 and Top 10 MBA acceptances with scholarship in the span of 6 months. I couldn’t have done it without Louise! I’d been thinking about applying to MBA programs for years but the time was “never right” or “I wasn’t ready yet.” So, when I finally decided this was the year, I was sure I would be able to navigate the process myself given all the research I’d done, and didn’t consider hiring a coach. But at the suggestion of a friend, I utilized Career Protocol’s free 30-minute consultation, and was lucky enough to be matched with Louise. What a game-changer for me. Going into the meeting, I brought with me everything ...
    Read the full review
    Class of 2026 Applicant
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  • Meticulous Guide / Amazing Friend / Brilliant Storyteller
    9 months ago
    I worked with Louise in 2023-24 cycle and received admits from Wharton and CBS. She has a fantastic process where she: (I) helps you identify your personal highlights ie stories which shaped your life (ii) Gives you a primer on the nuances each school tries to evaluate (iii) (part which I loved the most) “nudges” you to tie up your personal journey and motivation for each school (iv) Solicits feedback from CP team to ensure the best output. The way she nudges you to improve your story is through “questions” rather than opinions which help you to think through and “feel” your story as it develops. Apart from the success with admits, I’d credit her with helping me become a better story teller.
    Class of 2026 Admit
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  • Louise Became Part Of My MBA Support System!
    10 months ago
    Having Louise by my side through my MBA application journey was a game changer. Applying to business school is no doubt a stressful and emotional process, but my experience with Louise kept me motivated and gave me so much happiness which made the application process so much fun. Louise helped me think deeper to understand my values and how I’ve gotten to where I am in life, and she helped me turn this into an authentic story. The entire Career Protocol team is carefully curated, but Louise has a special talent for story telling which was important for me applying as a private equity candidate. The introspective and deeply personal process was quite therapeutic, and in addition to helping me craft my story for MBA ...
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    Class of 2026 Admit
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  • Make Your Dreams Turn Into Reality
    10 months ago
    Embarking on the journey of applying to business school can feel overwhelming, particularly when balancing a hectic schedule and applying slightly later than ideal. Fortunately, I discovered Career Protocol, and even more fortunately, I was paired with Louise. Working with her during the MBA application process was a game-changer. Louise offered a personalized approach that aligned perfectly with my needs; she set tailored deadlines, accommodated my busy schedule for reviews and meetings, and more. Louise's guidance was invaluable. She honed in on what truly mattered to the Admissions Committee, providing me with crucial advice on where to direct my focus. She didn't shy away from pointing out areas of weakness in my application, instead, she helped me strengthen them before hitting 'submit'. Thanks to her support, ...
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    Class of 2024 Admit
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  • I Love Louise!
    10 months ago
    Coming into the MBA process, I was leaning toward working with a consultant but wasn’t really sure about the concept. I was introduced to Career Protocol through Forte and really resonated with their mission to make sure their clients were able to show admissions committees their authentic self. Whereas other companies used fear as a motivator during the admissions process and encouraged applicants to show that they checked a box, in my intro call with Louise, I felt that she really wanted to get to know me as a person and help me spotlight the unique value I would bring to the table. Throughout the process, Louise was kind and optimistic but also wasn’t afraid to push me to show more of myself through my ...
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    Class of 2026 Admit
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  • The Storyteller You Need For Your Stories
    10 months ago
    Louise is undoubtedly the best MBA consultant for you if you're aiming to infuse your application with originality and sincerity. Beyond the fantastic stories you'll craft together, you'll benefit from her support every step of the way. I thoroughly enjoyed collaborating with Louise; speaking with her was therapeutic and incredibly helpful throughout my MBA application journey. Louise is patient, amiable, and compassionate. Her guidance was instrumental in my acceptance to HBS and Wharton, accompanied by generous scholarships. For all of this, my deepest thanks to you, Louise!
    Class of 2026 Admit
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  • Saint Louise Of MBA Admissions
    10 months ago
    My decision to apply to business school was quite late in the game. While I could have hastily thrown together applications on my own, I know I would have achieved nowhere near the success I did without Louise’s storytelling mastery and support! From our first conversation, Louise was clearly committed to understanding my story and perspective and helping me convey those in my applications. At points when I didn’t feel my essays properly captured my ideas, she helped me brainstorm and reframe my narratives so that I felt they truly reflected me. Given my abbreviated timeline, I appreciated Louise’s responsiveness in providing feedback and her willingness to work through any challenges as they arose. While no one can fully alleviate the stress of applying to ...
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    Class of 2026 Admit
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  • Finding Joy In The MBA Application Process With Louise!
    10 months ago
    Wow, what a fantastic and rewarding experience with Louise. I found Louise from the Forte Foundation. After reading about her supportive style and holistic approach to approaching MBA applications, I was intrigued. After an intro call, it solidified that working with Louise would give me exactly what I was looking for: to unlock critical themes from my career and life to help me grow through the MBA application process. I was overwhelmed by the process of applying but Louise was great about breaking things down into smaller steps and encouraged me along the way. By the end of the process, I truly felt I submitted my best work that fully represented who I was and can confidently say I grew because of it. I'm so ...
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    Class of 2026 Admit
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  • Louise Is Amazing! Editor + Strategist + Therapist
    10 months ago
    I first found Career Protocol and Louise looking for a consultant who would go above and beyond helping me in my applications. I certainly found that! Louise emphasized how identifying what motivated and defined me, and then showing that authentic self, would make for a truly strong application. Then we tirelessly revised my essays until they reflected that. I really appreciated that she was willing to do many revisions so that my applications were as strong as possible. I also appreciated what an empathetic listener she was! In they end, I got into HBS. This was my dream school and she helped me achieve this dream! To future applicants, I'd tell you that you can do it, and don't be afraid to get help on ...
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    Class of 2026 Admit
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  • Louise The Supporter, First Of Her Name
    11 months ago
    I think if Louise were a royal, in a hundred years she’d be crowned Louise the Supporter, first of her name. When first considering using an MBA consultant, I was hesitant. I didn't understand why their services were "needed". I came across Career Protocol (CP) via Forte. I was immediately impressed and hooked by Angela, founder of CP. At first, I was unsure I believed the "authentic" pitch, as the colorful style isn't mine. Still, I was intrigued and decided to have an intro call with Angela. She recommended Louise for me, and I had an intro call with Louise before committing to CP. After my call with Louise, I knew she was right for me. She is a kind and incredible listener. She is a ...
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    Class of 2026 Admit
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  • Louise is a mentor, therapist, personal cheerleader, and master story teller who gives her 110%
    1 year ago
    If you’re someone who wants to bring their authentic self to the admissions process, share your story in a heartfelt way, and have a therapist and cheerleader by your side who won’t judge you and will encourage you to give it your all, Louise is the consultant for you. Working with Louise, I never felt like I could be anything short of my authentic self. My story and my whys were enough – she helped me shape them into a concise story that reflected my passion. As a deferred candidate, I knew that getting into any school would be extremely difficult. Louise helped me get into 2 of the 3 schools I applied to; Kellogg and HBS. In fact, during the process, when I told her ...
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    Class of 2026 Admit
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  • The Angel Of MBA Admissions
    2 years ago
    Louise kept me on track and helped me submit the applications of my dreams. I say that specifically because she worked so diligently to get to know my dreams – my hopes for my future, the impact I want to leave, and the legacy I am starting to build by obtaining my MBA. Despite some roadblocks along the way (I experienced a strong case of COVID and then spent some time grieving the loss of a coworker), Louise led with empathy to help me stay positive and focused to submit my applications. She took the time to get to know me and made sure I focused on the North Star of my authentic self every step through the process. When it came to essay writing, ...
    Read the full review
    Class of 2025 Admit
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  • A Genuine Consultant Who Whole-Heartedly Believes In You!
    2 years ago
    Working with Louise has been such a rewarding experience. She has pushed me to be true to my passion and aspiration instead of trying to put me into a certain/specific "MBA profile" of what the schools might be looking for. She has been genuine in believing in me, despite my weaknesses in several areas (e.g. standardized tests). She has been my #1 cheerleader throughout the process. I would recommend her to anyone who is looking for a kind-hearted consultant who will ensure your application process is stress-free!
    Class of 2025 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Worth Every Penny
    2 years ago
    Applying to business school is riddled with fees and extra costs, from application fees to GMAT testing and prep fees. I’m someone who tries to do everything on my own before spending any money. I will tell you though that working with Louise was worth every penny. Coming from a nontraditional background, my main concern when crafting MBA applications was that I did not know what top business schools were looking for. I needed someone with the technical experience to highlight how to connect the dots and frame aspects of my application. When I was assigned to Louise through Career Protocol, I was initially worried that her not having an MBA wouldn’t meet my consulting needs. However, I was dead wrong. Louise brought a technical ...
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    Class of 2025 Admit
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  • M7 Admit – MBA Dreams Come True With Louise On Your Team! Highly Recommend!
    2 years ago
    Among dozens of MBA consulting firms out there, Career Protocol shined the brightest to me at first sight – their philosophy and genuine care about the uniqueness of applicants rather than the stats alone made me choose them right away without any hesitation. The day I met Louise changed everything! Being an international applicant without a decent GMAT score didn’t feel great from the start. Besides, at that time I was very late in my application process and had only 40 days to build the whole application package from scratch for 3 schools. Louise became a navigational star for me in a such complicated process so that my overwhelming stress and anxiety were fully replaced by excitement and hope after the first week of working ...
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    Class of 2025 Admit
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  • The Best Consultant/Supporter/Friend
    2 years ago
    Louise is the best storyteller and a supporter of your MBA application journey. I can tell you why below: I was very skeptical when I first chatted with Career Protocol founder Angela Guido for a 30-minute consultation. (The main reason for my skepticism was that I already had about ten consulting firms that told me that my profile is not near to any of the "Top" MBA programs") After the consultation, Angela introduced me to Louise, as Angela thought Louise would be the best fit for me. After the first chat and introductory zoom call with her, I was drawn to Louise's energy and encouragement. One of the fantastic and unique things about the Career Protocol's approach to the MBA application is the discovery process ...
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    Class of 2025 Admit
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  • Best MBA Therapist & Adept Storyteller
    3 years ago
    Louise is one of the most decent and empathetic human beings that I have encountered. She brought out the best version of myself. I can proudly say that I have unlearned, relearned, and am still learning the act and power of storytelling. Before signing up with Career Protocol, I promised myself that I was going to have fun during my MBA journey. Meeting Louise was the highlight. She made that dream come true. Not only did she become my MBA problem solver (recommending GMAT/GRE tutors), she became a trusted friend. She went through my essays like an admission committee would and made genuine comments… Oh, and if a paragraph does not make sense, she will smell it a mile away! One thing Louise could not do ...
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    Class of 2024 Admit
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  • Best Storyteller
    3 years ago
    Louise is hands down one of the most creative and joyful individuals I have met. When I first started the process, I was so overwhelmed and unsure of the process. Louise helped me to solidify my profile by patiently understanding and listening to my stories, and most importantly, she had the ability to uncover a number of unique stories that I never thought were even important. She is a master storyteller! Her creativity and personalized care gave me so much confidence about the application process. Whenever I have any questions, she was always there for me and helped me to brainstorm and strategize. I love that not only she was always excited to learn about my stories and experiences, but also she would push and ...
    Read the full review
    Class of 2023 Admit
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  • Pockets Of Sunshine
    3 years ago
    Firstly all the very best to all the prospective applicants. You’re in for a rollercoaster ride. However, I would like to emphasize how working with Louise makes the ride with all its highs and lows, way more enjoyable. Let me elucidate further : I am from India and before I signed up with Louise I had spoken to more than 10 consultants across the globe. Career Protocol was one of the expensive ones. From my first call itself, I knew in my gut that she was the one I would like to work with. She shows you a newer perspective of looking at your story and helps you own your story and share it beautifully with the adcoms. I had a very different profile which had its own challenges. ...
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    Class of 2024 Admit
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  • A Masterful Storyteller!
    3 years ago
    When I first began my MBA journey, I was totally overwhelmed - I didn’t know where to start or how to best tell my story. I was also hesitant about the investment, but Career Protocol is certainly worth every penny! Louise is a masterful storyteller! She helped me distill pages of my personal story into thoughtful and meaningful stories. Louise is truly invested in her clients’ stories: she has fantastic recall and helped me draw connections from seemingly small details in my story that I otherwise would’ve missed. She also helped me reframe what I thought were negatives on my resume into positives - a mindset I’ve now adopted beyond my MBA application journey. Louise won’t settle for average: when I thought I was ...
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    Class of 2024 Admit
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  • Storyteller Extraordinaire & Your Friend In The Process: Louise!
    3 years ago
    As a non-traditional candidate, I was very hesitant about applying to business school, not knowing how to frame my story and journey to pursue an MBA. Louise reassured and encouraged me from day 1 that I had a lot to offer. I was nervous that my writing style would come across as dull and uninspired, but with her help, I was able to find more engaging ways to connect through my writing. She was excited to learn about me and my experiences, and her creativity and perspective were invaluable in communicating my values, goals, and dreams. What really stood out to me about working with her was that she knew me so well: she could instantly recall stories, projects, anecdotes, and volunteering experiences to help ...
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    Class of 2024 Admit
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  • My MBA Fairy Godmother!
    3 years ago
    Louise 100% exceeded my expectations as my MBA consultant. When I began the application process, I was nervous about my strength as a candidate given my GRE score and lack of quantitative experience in undergrad/post-grad. She invested so much time and effort to help me craft my story and give me the confidence I needed to put my best foot forward in applications. I got into my top choice and got interviews at 7/8 schools I applied to (almost ALL of them I identified as reach schools)... NEVER did I think this would be possible! I am forever grateful to Louise and the Career Protocol team for believing in me and caring about my individual experiences and potential. I cannot recommend Louise enough!!!
    Class of 2022 Admit
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  • Puppet Master & Communication Wizard - 100% Recommend
    3 years ago
    I knew I would have a tough time when applying to MBA programs due to my super low undergraduate GPA (2.9!!). However, Louise helped me showcase that I was still a very strong candidate and allowed me to gain acceptance to 3/6 programs that I applied to. I also received very generous scholarships at all 3, despite my low GPA. I didn't expect how much the work I did with Louise would benefit my professional life. She helped me craft the strongest resume I have ever had. I ended up applying for a new job during the MBA application process and got almost a 100% response rate to my new resume. The process Louise led me through in exploring my goals, wins, and learning experiences ...
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    Class of 2024 Admit
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  • The (S)hero We All Need On Our Storytelling Journey!
    4 years ago
    I came to Career Protocol late in the application game with very little understanding of the application process. After my initial conversation with Angela, I knew that this consulting company was the right one for me. I had reached out to other consultants as well but got sent away because my scores were not good enough. While these other consultants tried to boast their acceptance rate for their clients, Career Protocol showed that they humanized their clients and truly wanted to work with people they believed in. This faith in me made me truly believe in myself and in investing time and finances with Career Protocol. Working with my consultant, Louise, was a true pleasure and such an incredible experience. Louise constantly pushed me to dig ...
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    Class of 2023 Admit
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  • Made Me Believe In Myself To Achieve What I Thought Was Only A Dream!!
    4 years ago
    When Angela first introduced me the Louise, I knew that she was relatively new to being a consultant in the MBA application prep process. Therefore, I was a little apprehensive. Hiring a consultant is an investment in and of itself so I wanted to make sure that I got to speak to her. Unlike other consultants I had spoken with, Louise came in with a genuine desire to get to know me from the very get-go. Before I had made any sort of a commitment to Career Protocol, she spent the time to get to know me and my story. It was clear that she really cared about people and their journey in life and I felt very safe with her throughout the process. Telling my ...
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    Class of 2021 Admit
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  • Phenomenal Storyteller With A Non-Traditional, Creative Background
    4 years ago
    If you want a phenomenal storyteller who also knows exactly how to bring the best stories of your life to light, Louise is your perfect fit. I did a lot of introspection before drafting my application essays, and she did an amazing job in identifying the gems from my past experiences and worked with me tirelessly to bring out my authentic voice in a meaningful and delightful way. During the essay drafting process, Louise asked important probing questions to tune in to the most vivid, significant details of my stories. She also played the devil’s advocate to read my story from different angles and challenge me to make the story comprehensible, significant and memorable to a broader audience of different backgrounds while maintaining my authentic tone. ...
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    Class of 2023 Admit
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  • The BEST MBA Guide And Storytelling Queen!!
    4 years ago
    Louise was the perfect guide through my MBA applications. Coming from a background that isn’t a common MBA feeder, I was not confident in my writing skills or understanding of what it takes to get into a top MBA program. Louise was instrumental in helping me grow my writing, storytelling, and interviewing skills to allow me to bring my best, fully authentic self to this process. She skillfully pulled out my life experiences and helped me transform them into genuine, inspiring stories. I was able to not only get interviews at every school I applied to, but I got admits to 6/7 schools I applied to. I am still astonished to be able to pick from multiple of the top MBA programs. Ultimately, I ...
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    Class of 2023 Admit
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