Paul Chang

Consultant Bio

Hi, I’m Paul! And I once sat exactly where you’re sitting right now. Okay, not in that exact chair, that would be weird. But metaphorically – embarking on the adventure of business school. After undergrad at the University of Chicago, I worked in management consulting at Kearney before getting my MBA at UCLA Anderson. But my passion for storytelling ultimately led me to become a professional television writer for companies like Disney, Warner Brothers, Adult Swim, and Paramount. I use the same storytelling skills to help MBA applicants share their own stories and showcase their best selves.
Whether you’re dreaming of making a big career pivot, want help clarifying your goals and articulating your background, or simply have no idea where to start, I’m here to help. I believe everyone has a great story. Including you! We’ll work together to communicate yours in a way that is authentic to you, resonates with others, and stands out from the crowd. If you’re ready to take the next step and boldly tell your story, I’d love to hear from you!

Company Information

Most MBA admissions firms start with your schools. We start with you.

Before we touch a single prompt, we help you answer the questions most consultants skip entirely: Who are you, really? What kind of leader do you become when no one’s watching? What does the life you actually want look like — not the one that looks good on LinkedIn?

That’s the blank page we start from. And it changes everything that comes after.

The best MBA application isn’t the most polished one. It’s the one that makes an admissions committee feel like they’ve genuinely met someone. That requires self-knowledge first —we call this process YouDiscovery™. It’s where every engagement begins. Then we help build the storytelling skills to translate it into essays, goal statements, and a resume adcoms wants to sponsor.

We help you figure out who you are. Then we help you figure out where to go.

Our Career Gameplan™ process — rooted in nearly two decades of career coaching — helps you get specific about the pivot you’re actually trying to make. New industry, function, geography, leadership role, or the “my path makes no sense on paper but I know I’m meant for more” kind. Your goals won’t just check the employability box. They’ll lay out a path you genuinely want to follow from here.

Then, we build your school portfolio around that vision. Not around rankings. Around fit — which schools are genuinely wired for your pivot, and which combination of reaches, matches, and safeties gives you the best shot at a strong admit and real scholarship money.

These three core differentiators: You Discovery™, Career Gameplanning™, and dynamic school portfolio strategy are what set our services apart and yield the results we meticulously track: $109,000 average scholarship per admitted client over the last three years and 99.1% of clients who follow our complete school portfolio guidance earn at least one top MBA admit.

We work with a deliberately small number of clients each year — so your coach knows your story, your goals, and what keeps you up at night before a deadline. The coaching is warm, direct, and occasionally irreverent. Our clients are consistently surprised by how much they enjoy the work.

We’re also the only MBA admissions firm that offers both a 7-day money-back guarantee and an MBA Success Guarantee on every package.

Founded by Angela Guido — Chicago Booth MBA, former BCG consultant — MBA Protocol has spent nearly 20 years helping aspiring MBAs build careers with more purpose, more impact, and more real human connection.

If you’re ready to discover who you are and who you want to become, we’re ready to help you find out — and build something extraordinary from what we find.

Featured Services

MBA Guided Quest Packages, Starting at $5,000

Full coach partnership on You Discovery™, Career Gameplanning™, school selection, unlimited essay drafts, and more. Different service levels beyond that available.