Mr. Family Luxury Startup
I come from a tier-2 town in India. My undergraduate college is a new, but prestigious, liberal arts university in India. I have been involved with my family’s luxury goods startup since its Inception during my second year in college. I joined it full time post my graduation and have been handling the marketing and sales for the brand ever since.
I have two questions regarding my candidacy:
1) How will working in a small family startup be perceived by the adcoms? I have no big industry experience.
2) How will my undergrad college be perceived? It is well respected as the best liberal arts college in India but I fear I might not be considered golden in comparison to ivy league grads.
Undergrad School: Ashoka University
Undergrad Major: PPE- Philosophy, Political Science, Economics
Age: 22, Ethnicity: Asian or Indian
Other Degree/Certification: CFA Level 2
Extracurriculars: Elected Member- Student Government | Head of Finance- College Fest | Head of Finance- Entrepreneurship Club
Length of Employment: 2 yrs, 1 mos
Big Life Wins:
In Student Government: Managing and Disbursing funds to low-income workers laid off during the pandemic. Managed to provide relief funds to more than 30 workers and their families.
In my family startup: setting up online marketing and Partnerships: both online and retail. Also, set up the first standalone brand store. Revenue reached $375,000.
Post MBA Goal:
To work in consulting post-MBA for a few years and then come back to my family startup and expand it into more verticals of luxury goods and also work to increase the international partnerships and sales of the brand.
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