Mr. Media Startup

About Me:

I am a music school graduate who toured North America with a band before starting my digital media company. I live in Canada and my website now reaches over 3.5M unique users every month. We project to have a revenue of $1.2M this year. After MBA, will take leading role at publicly traded family real estate firm with market cap of $12B.


See More Profiles For: INSEAD

Application Status: Open


Undergrad School: Berklee College of Music

Undergrad Major: Music

GPA: 3.65

GMAT: 710

Age: 25,  Ethnicity: White

Extracurriculars: Volunteering (Arts, Advocacy), Real Estate Investment

Work History:

Title: CEO/Founder

Industry: Media

Company: Start-Up

Length of Employment: 2 yrs, 7 mos

Big Life Wins:

1) I am proud of my success with my company. We have 15 full time employees and dozens of freelancers. I never knew anybody in my field before, and we have become highly influential in our industry in Canada. 2) I am, personally, a real estate investor and would like to share my stories related to that.

Post MBA Goal:

While I think I’ve done well with my little start up, I know there’s a world of difference between what I’m doing and working with a large, public company. After graduation, I hope to have a C-Suite level position at a smaller real estate firm in Europe or the US to prepare myself for a role at this firm.


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The Experts Rate The Odds At: 45%

See what the industry experts have to say:

  • John A. Byrne, P&Q Founder & Editor-In-Chief | Odds Assessment: 55%

    Having done my own digital media startup, of which Poets&Quants is a key part, I have to immediately applaud you for accomplishing all that you have in a single year. Getting to $1.2 million in revenue with a dozen fill-time employees from scratch is quite an impressive achievement. Having toured North America in a band is also an amazing feat, though one that might get you less points from admissions. They’re prefer to see you slaving away behind a desk in a cubicle at Goldman Sachs or Deloitte Consulting. Your GPA and GMAT are in line for INSEAD, and I would think they would love someone as non-traditional as you in their MBA class. The fact that you plan to take “a leading role at …

    4 years ago Read the full review
  • Odds Assessment: 65%

    Hi there! It’s Stephanie Horn, Master Consultant with the MBA Exchange and recent Poets and Quants “Top 10 Admissions Consultants”. In case anyone doubts the connection between musical talent and strategic ability, I actually had two friends at Kellogg who were both professional opera singers pre-MBA. One went into investment banking, and the other joined McKinsey with me. So I believe in you! And successfully launching a small business shows your determination, leadership, and teambuilding skills. Congratulations! Your challenge will be to translate your unique experiences in music, real estate, and your small media company into language familiar to the admissions committee. I would add Kellogg to your list of schools because they have the Kellogg Center for Family Enterprises, and I would include IESE …

    4 years ago Read the full review
  • mbaMission Odds Assessment: 25%

    Hello Mr. Media Startup! Thanks for posting. Krista Nannery from mbaMission here.

    Starting your own company and actually having revenue is a big deal AdComs will love that. Your job will be to make your business easy for them to understand — and clear and interesting. That being said, I am naturally curious about “projecting” to have $1.2 million in revenue. What did 2019 look like?

    Then, assuming this is YOUR family’s real estate business, I’d like you to consider CBS J-term. INSEAD can be a tough nut to crack without international experience, and you’re a little on the younger side. (The INSEAD average is something like 8 years.) If you’re already okay with skipping the internship via INSEAD’s one year MBA program. the CBS …

    4 years ago Read the full review
  • Stratus Admissions Counseling Odds Assessment: 35%

    Hi Mr. Media Startup, this is Donna Bauman, Senior MBA Admissions Counselor with Stratus Admissions and right off the bat I say you are a very interesting person! Very impressive to have toured in a band and to have started your own digital media company. Your music background also helps you stand out. With all that being said, there are a few challenges you face for INSEAD. First your work experience – while very impressive—is still a bit less in terms of the tenure given that the average age for a student in the program is 29 and the average number of years of work experience is over 5.5 years. You don’t mention an additional language but I assume you have that second language beyond …

    4 years ago Read the full review

The Community Currently Rates The Odds At: 75%

  • 100% | 4 years ago

    Hey everybody! Mr. Media Startup here. It has been a wild ride, and frankly I was not sure I'd even apply, but funnily enough I decided to apply to the Executive Americas MBA run jointly by Cornell and Queen's. It was the only school I ended up applying for; I realized that I simply did not have the time for a conventional MBA while running a growing business. I liked that I'd get a Canadian degree too. In Canadian politics, American-educated folks are seen as "elitist" and out of touch with your average Canuck. It helped that my media company has been doing well doing well, and funnily enough I was threatened with a lawsuit by a major political figure. It was printed front and centre in ...
    Read the full review
  • 50% | 4 years ago

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