Ms. Ultimate Frisbee
I’ve leveraged my work in media and CRM/email consulting to my current position doing data analytics for a top advertising agency. I lead projects that involve developing testing protocols, complex analysis, and communicating results to senior leadership of CPG client. I also play and captain a competitive women’s ultimate frisbee team in my city.
Undergrad School: Northwestern
Undergrad Major: History
Age: 28, Ethnicity: White
Extracurriculars: Board of city ultimate frisbee organization since Jan 2019, providing programming for 1,200 members across the city and focusing on efforts of diversity and inclusion and gender equity, Coach of competitive women's college ultimate frisbee program for 5 years, also involved in youth initiatives in my city
Title: Senior Analyst, Optimization
Company: Top Firm
Length of Employment: 2 yrs
Title: Senior Analyst, Optimization/Client Services
Company: Boutique Firm
Length of Employment: 3 yrs
Big Life Wins:
After coming to data analytics and loyalty/CRM from media, I was promoted after just over a year in my role for my new approaches to analyzing problems and my client-facing skills. I have managed a $2MM media budget yearly. I coached a college team to an appearance at National Championships (tied for 13th in the country).
Post MBA Goal:
I’m looking to move into either People Analytics, to leverage my current data analytics work and my desire to focus on how the people in an organization can be fundamental to success, or Brand Management, to use what I’ve learned from my CPG client and media work to drive success for a product or category.