Wharton | Mr. Social Impact CPA
GMAT 740, GPA 3.5
Chicago Booth | Ms. RA For MBA
GMAT 710, GPA 3.80
Stanford GSB | Mr. Economics To Business
GRE 331, GPA 3.99
INSEAD | Mr. Tesla Manager
GMAT 720, GPA 3.7
Foster School of Business | Mr. Tesla Gigafactory
GMAT 720, GPA 3.0
Harvard | Mr. Financial Services
GMAT 750, GPA 3.8
Stanford GSB | Mr. African Entrepreneur
GRE 317, GPA 2.6
Stanford GSB | Mr. Tesla Intern
GMAT 720, GPA 3.9
Berkeley Haas | Mr. Looking To Learn
GMAT 760, GPA 3.0
Wharton | Mr. Infrastructure
GMAT 770, GPA 3.05
Chicago Booth | Mr. Asian Veteran
GRE 315, GPA 3.14
Stanford GSB | Ms. Artistic Engineer
GMAT 730, GPA 9.49/10
Cornell Johnson | Mr. Emporio Armani
GMAT 780, GPA 3.03
Harvard | Mr. Future Gates Foundation
GMAT 720, GPA 7.92
Harvard | Mr. Amazon Manager
GMAT 740, GPA 3.2
Harvard | Mr. MBB Consultant
GMAT 730, GPA 3.9
USC Marshall | Mr. Utilitarian Mobility
GMAT 740, GPA 2.67
McCombs School of Business | Ms. Second Chances
GRE 310, GPA 2.5
Duke Fuqua | Ms. Account Executive
GMAT 560, GPA 3.3
MIT Sloan | Mr. Data Mastermind
GMAT N/A; will be taking in May, GPA 3.6
London Business School | Mr. Aussie Analyst
GMAT 680, GPA 3.3
Darden | Mr. Sustainable Real Estate
GRE SAT 1950 (90th Percentile), GPA 3.7
Stanford GSB | Mr. Entrepreneurial Bassist
GMAT 740, GPA 3.61
Cornell Johnson | Mr. IT To IB
GMAT 660, GPA 3.60
Harvard | Ms. Lucky Charm
GMAT 690, GPA 3.2
Tuck | Ms. Green Biz
GRE 326, GPA 3.15
Harvard | Ms. URM
GRE 325, GPA 3.6

An MBA In Fewer Than 400 Pages?

Curriculum coverCan you really pack a two-year, $250,000-curriculum in a single book? Author and longtime Fortune columnist Stanley Bing sets out to do exactly that in “The Curriculum: Everything You Need to Know to Be a Master of Business Arts.”

If the concept strikes you as preposterous, a peek inside will do little to dispel these doubts. From the accreditation body, the National Association for Serious Study (“dedicated to a number of serious studies”),  to a core curriculum that includes “Not Appearing Stupid” and “Crazy People,” the book offers a satirical take on an overly staid subject. Think Stephen Colbert meets B-school – with infographics.    

The humor, though pointed, is not what’s surprising. Rather, it’s the truth behind Bing’s bold, irreverent approach. Just as “The Office” and “Dilbert” magnify the absurdities of the 9-to-5 grind, so too Bing uses humor to poke holes in accepted business pedagogy. The glossary, for instance, defines marketing as the “art of creating demand for a product or service nobody knows they need,” while mergers are compared with insect marriage: “one spouse, and all its bodily parts, will be eaten as soon as intercourse is done.”

For all its flippancy, the book has valuable lessons: write short emails, don’t sound stupid, learn how to bullshit effectively, be respectful but not servile, and ditch the Bluetooth. The book is particularly useful for lessons you can’t get in a classroom: Few B-schools will tell you, on record anyway, that you’re likely to get docked a few points for sporting a hipster ponytail or that sipping a happy-hour Sprite instead of scotch could result in subtle shunning.  Academic institutions fail to explain that your boss could very will be a raging psychopath, or that your coworkers will display at least one type of crazy – much less how to deal with them.

Without the strictures of academia, Bing throws political correctness to the wind and offers his readers a crash course on business boiled down to what it really is: interactions between humans for money and all the complications that invites. While the book is not likely to replace an MBA, it’s certainly a solid guide for navigating the nuances of business.

Stanley Bing is the author of The Curriculum: Everything You Need to Know to Be a Master of Business Arts

Stanley Bing is the author of The Curriculum: Everything You Need to Know to Be a Master of Business Arts

In a wide-ranging interview with Poets&Quants, Bing lays out his motivations for the book, where B-schools are missing the mark, and his top advice for business students.  

What prompted you to write the book?

I’ve written a lot of books that straddle the line between whimsy and advice. In “What Would Machiavelli Do?” I explored why mean people do so well in business and in “Crazy Bosses” I explored the idea that pathology, which would be liability in any other venue, can be an asset in business. So I’ve been thinking about these things and working in corporations for a long time, and I wanted to aggregate a lot of these ideas in a course of study that would explore the irrational like a classical MBA explores the rational.

I’ve always seen business as being more irrational, emotional, personality-driven, and humorous than how it’s portrayed in business writing. I looked at what people study when they get their MBAs. I reviewed the curricula of top business schools, including Kellogg, Harvard, Stanford, and Stern. Much of it didn’t speak to me or the skills that deliver success to people I’ve known. So I did an alternative curriculum.