Upcoming Essential MOOCs In Business by: Jeff Schmitt on May 01, 2014 | | 20,446 Views May 1, 2014 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit Introduction to the Music Business School: Berklee College of Music Platform: EdX Link: Introduction to the Music Business Start Date: May 27, 2014 Workload: Six-week course,Ā 5 hours per week Instructor: John P. Kellogg Credentials: An entertainer, manager, and scholar, Professor Kellogg is the Assistant Chair of Music Business Management at the Berklee College of Music (Boston). A former vocalist with Cameo (āWord Up!ā), Kellogg has represented Levert (āCasanovaā) and the OāJayās (āLove Trainā). He is among Ebony Magazineās Power 150 list of African-American leaders and currently sits on the Board of Directors of the Music and Entertainment Industry Educators Association. He earned his masterās degree in television and radio from Syracuse University and a J.D. from the Case Western Reserve University School of Law. He is also the author of Take Care of Your Music Business. Graded: Students will earn a Certificate of Achievement for completing the course. Description: The music business is ā10 percent music and 90 percent business.ā Thatās the lesson that Professor Kellogg has learned in his thirty year music career. And he applies this experience in this new course. Here, students will learn the basics of copyrights and recording deals, including 360 degree contracts that allow companies to tap into artist revenue streams beyond recordings. Kellogg will also cover the changes arising from the digital age, including online advertising and subscription models. In short, students will understand how and where the āmoney flows,ā along with new mediums that artists are using to build their audience (and their earnings). Review: None Previous Page Continue ReadingPage 6 of 16 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Questions about this article? Email us or leave a comment below. Please enable JavaScript to view the comments powered by Disqus.